Aidas

  • Understanding the Local Search Marketing Funnel

    … The concept of the marketing funnel has been with us since the early twentieth century, and remains a useful tool for understanding the path by which consumers interact with businesses. According to the funnel metaphor, customers travel in stages from awareness to purchase, the funnel getting narrower at each stage as some customers drop off…

    Damian Rollison/ Street Fight- 17 readers -
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