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… PPC Tips for HVAC Contractors May 21, 2015 - Posted by Cat De Rohan to SEM & PPC Many Heating and Air Conditioning businesses question whether pay-per-click (PPC) online advertising is worth the money. I’ve seen companies leery of PPC because they are afraid they will be throwing hundreds or thousands of dollars away and bring in no new…
… Let’s be honest. People don’t visit air conditioner contractor websites because they’re fun. When someone clicks over to your site from Google, it’s because they need something. And if they don’t find it quickly and easily, there’s a good chance they’ll be clicking over to your competitors. Here are 5 things no HVAC website should be without…
A #1 rank in local search doesn’t mean a business has Won the Internet. But it shows that the business sure must know what it’s doing in local online marketing, given the long list of “ranking factors” Google applies to pick the winners. They look at everything from the quality of the website to the amount of web traffic to the company’s online reputation.