Air Jordan

Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced by Michael Jordan for Nike's Jordan Brand subsidiary. The shoes, informally referred to in the plural as Air Jordan's or simply J's, were first released for public consumption in 1985 after Michael Jordan wore them in 1984 as a rookie; thereafter, new designs were released annually.
Posts about Air Jordan
  • Why brands make political statements now

    … asserting themselves politically, they now expect brands to do just that, according to a September study from public relations consultancy Global Strategy Group (GSG). Case in point: Tim Cook, the famously private Apple CEO, came out as gay on Thursday in an essay in Bloomberg Businessweek, making him the first publicly gay Fortune 500 CEO in history…

    John Mcdermott/ Digiday- 17 readers -
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