Air Jordan

Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced by Michael Jordan for Nike's Jordan Brand subsidiary. The shoes, informally referred to in the plural as Air Jordan's or simply J's, were first released for public consumption in 1985 after Michael Jordan wore them in 1984 as a rookie; thereafter, new designs were released annually.
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  • Why brands make political statements now

    ….” Jordan’s reasoning: “Republicans buy sneakers, too.” That Jordan — the world’s most prominent athlete at the time and the man who epitomized “personal brand” long before it was a widely used term — believed fighting Helms would hurt Air Jordan sales speaks to the lengths high-profile figures will go to distance themselves from controversy…

    John Mcdermott/ Digiday- 16 readers -
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