Airsage

  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … for a location strategy is coming from,” said Provenzano who sold Invite Media, a desktop DSP he co-founded, to Google for $81 million in 2010. “What made online [advertising] grow fast was cookie-based behavioral targeting. What’s the equivalent of that in the real world – not the virtual one?” Because location data derived from carrier networks…

    Steven Jacobs/ Street Fightin Mobile Google- 10 readers -