Akqa

AKQA is an ideas and innovation company that specializes in creating digital services and products. AKQA has offices in London, San Francisco, New York, Paris, Washington, D.C., Amsterdam, Berlin, Shanghai, Tokyo, Atlanta and Portland, with 1,200 full-time employees.
Posts about Akqa
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 27 readers -
  • For AKQA, creative display is essential to brand campaigns

    …, director of media at AKQA. But while targeting has become more and more exact, the ability to tailor a creative message hasn’t quite kept up. “I don’t think we’re nearly as close to representing that in the creative yet. And there can be 30 or 40 percent improvement opportunity with better creative.” There’s a clear incentive for allocating more budget…

    Digiday- 22 readers -
  • Mobile Media Summit Takes on Apps and Ads in San Francisco

    … Katelman, EVP, global strategic partnerships, digital at Omnicom Media Group; Dave Marsey, EVP, managing director at DigitasLBi; Mike Parker, chief digital officer at McCann; Justin Smith, EVP, ECD, chief innovation officer at Doner and Scott Symonds, managing director of media at AKQA To register and to view the full agenda and speaker list visit: http://mobilemediasummit.com/sf. As a Street Fight reader, save 10 percent on tickets with code SFM10. …

    Street Fight- 8 readers -
  • 5 things we learned about BuzzFeed in 2014

    …. To that end, BuzzFeed has worked with an increasing number of companies this year — including Taco Bell, GE and Virgin Mobile. More, BuzzFeed is also tweaking its sponsored content pitch by handing the creation keys to brands themselves. Via BuzzFeed University, BuzzFeed has taught agencies such as OMD, AKQA and Zeus Jones how to create BuzzFeed…

    Ricardo Bilton/ Digidayin Social- 45 readers -
  • The best agency holiday cards of 2014

    … a meeting and berating another for not being able to make coffee. Viewpoint Creative Viewpoint Creative played the throwback Thursday card this year — literally. The Newton, Massachusetts, agency circulated its “holiday card” from 2011 in advance of Christmas this year, a parody on the harrowing internal process of putting a holiday card together…

    Tanya Dua/ Digiday- 17 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    … digital. But then they’ve often only got two techies. When we started this agency I hired a CTO and put engineering at our core. Now we’ve got 180 engineers. We’ve handled attacks by Anonymous and other denial of service attacks. We’re doing proper Blade Runner stuff. Was that distinction what led to DigitasLBi leaving the U.K.’s main advertising…

    Chris Smith/ Digiday- 13 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …” sessions followed by in-depth discussions on issues ranging from the agency talent crisis, to integrating technology, driving innovation, and building relationships with clients, platforms and startups. Speakers already confirmed for the event include: Patti Clifford, chief talent officer, Havas Worldwide Ben Jones, CTO, AKQA Winston Binch…

    Digiday- 13 readers -
  • 5 things we learned about agencies in 2014

    … an Accenture or Deloitte would. At the same time, this year, more agencies decided to start backing early-stage startups, continuing a trend from last year. In 2013, IPG invested in mobile startup Kiip; WPP invested in social marketing company Buddy Media (later sold to Salesforce) and also put Tom Bedecarre of AKQA in charge of WPP Ventures; and MDC…

    Shareen Pathak/ Digiday- 16 readers -
  • In defense of Shingy: ‘He’s like a hired artist’

    …-rolling, but offstage, he knows who controls the budgets. That’s why he wins praise from top executives at agencies like DigitasLBi and AKQA. “He’s passionate about marketing, and even if it’s a bit of a show, you don’t always get that same energy or interest from others,” said Adam Shlachter, chief investment officer at Digitas. He’s a champion…

    Lucia Moses/ Digiday- 6 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … in the industry with Future Lions, the annual student competition at the Cannes Lions International Festival of Creativity. Just this year, winning work included a Google Gesture software for the deaf and a wearable tech shirt for kids with heart problems. AKQA took home the Digiday award for their consistently brilliant work and for playing…

    Erin Phillips/ Digidayin Mobile Google- 29 readers -
  • Could you get a job at AKQA? Take its hiring quiz

    … Google’s not the only one with a hiring quiz with crazy questions. WPP Group’s AKQA has its own version of a test it gives to job applicants who want to land a gig at this agency. It’s not surprising: Finding and retaining good talent is a serious headache for the agency world — in fact, it’s the No. 1 concern for most shops. The questions…

    Shareen Pathak/ Digiday- 9 readers -
  • Bra-cams and other great creative from around the world

    … out with a campaign for a message. Nestlé Fitness has developed a “bra-cam” for a cause, and another British campaign takes a lighthearted approach to testicular cancer. This roundup of global creative has no dearth of heart. A few of our favorites: Nestle Fitness and McCann Paris’s Bra-Cam Initiative McCann Paris launched a worldwide online…

    Tanya Dua/ Digidayin Social Google Twitter YouTube- 4 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    … gem. The liquor’s a touch pricey, but the vibe and the grub is good – thank the food gods that the jalapeno tater tots survived the recent cull. The location on the cross streets of Downing and Bedford, nestled between some beautiful old carriage houses, is about as cute as it gets down here. Westway is the kind of place you roll to on a Friday…

    Shareen Pathak/ Digiday- 6 readers -
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