Akqa

AKQA is an ideas and innovation company that specializes in creating digital services and products. AKQA has offices in London, San Francisco, New York, Paris, Washington, D.C., Amsterdam, Berlin, Shanghai, Tokyo, Atlanta and Portland, with 1,200 full-time employees.
Posts about Akqa
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • For AKQA, creative display is essential to brand campaigns

    …, director of media at AKQA. But while targeting has become more and more exact, the ability to tailor a creative message hasn’t quite kept up. “I don’t think we’re nearly as close to representing that in the creative yet. And there can be 30 or 40 percent improvement opportunity with better creative.” There’s a clear incentive for allocating more budget…

    Digiday- 18 readers -
  • Mobile Media Summit Takes on Apps and Ads in San Francisco

    … is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix, employing new strategies to find, retain and engage app users and focusing on making money in this hot mobile media landscape. Mobile Media Summit in San Francisco will focus on the maturing mobile app ecosystem. Top brands, agencies, publishers…

    Street Fight- 6 readers -
  • 5 things we learned about BuzzFeed in 2014

    … and comedian Jordan Peele will join BuzzFeed Motion Pictures as advisers — additions that should help BuzzFeed understand what it takes to make it in Hollywood. “People used to think that media companies on the Web were going to be small, low-cost operations that couldn’t do any of the things that traditional media has done,” BuzzFeed CEO Jonah Peretti said…

    Ricardo Bilton/ Digidayin Social- 40 readers -
  • The best agency holiday cards of 2014

    … recipients to follow them on their various social platforms to get the treats. Happy Holidays from The Gate. Watch the hands, Santa. #gateholiday pic.twitter.com/Ws2UBOqx2X — The Gate NY (@GateNY) December 1, 2014 AKQA The digital agency went mobile-first for its holiday site, creating Winterlands, a mobile-optimized 3D snow-globe…

    Tanya Dua/ Digiday- 16 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    … universities for digital in the country. How do you feel about one of your closest competitors, Sapient Nitro, joining Publicis Groupe? I’ve enjoyed competing against Nigel [Vaz's] team. So it is a whole thing for us to rethink. To use a football analogy: Imagine you’re Manchester City and suddenly you’re told you’re now part of Manchester United. Figure…

    Chris Smith/ Digiday- 11 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …, partner & chief digital officer, Deutsch LA Cynthia Augustine, chief talent officer, FCB Chris Wexler, director of media strategy, Cramer-Kresselt Rohit Thawani, director of digital & social, TBWA Sophie Kleber, executive director, product & innovation, Huge Ivan Perez-Armindariz, chief digital officer, CP+B For more information…

    Digiday- 12 readers -
  • 5 things we learned about agencies in 2014

    … world in 2014. Talent is an agency’s biggest headache. It was an ongoing story throughout the year. For those wishing to enter the agency world, salaries are the biggest sticking point. An attitudinal hangover from the recession around trimming costs and cutting essential talent management functions has created what executives call “laughably low…

    Shareen Pathak/ Digiday- 15 readers -
  • In defense of Shingy: ‘He’s like a hired artist’

    … in the space. But I’ve never seen him do a sales pitch.” No one knows where media’s headed, so he’s as good a person as anyone to point the way forward. “Shingy is like the guy in all those New Yorker cartoons that sits cross-legged on the mountain top and answers the deep questions in life,” said another admirer, Rob Gregory, chief revenue officer…

    Lucia Moses/ Digiday- 6 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … under Betaworks’s ever-widening umbrella — cops a distinctly renegade attitude when it comes to digital media. Utility is the first word that comes to mind when we think of Betaworks, Bitly, Socialflow, Instapaper and Chartbeat were all tools created at Betaworks that grew into their own independent companies. Digg was saved by the ingenuity…

    Erin Phillips/ Digidayin Mobile Google- 29 readers -
  • Could you get a job at AKQA? Take its hiring quiz

    … Google’s not the only one with a hiring quiz with crazy questions. WPP Group’s AKQA has its own version of a test it gives to job applicants who want to land a gig at this agency. It’s not surprising: Finding and retaining good talent is a serious headache for the agency world — in fact, it’s the No. 1 concern for most shops. The questions…

    Shareen Pathak/ Digiday- 9 readers -
  • Bra-cams and other great creative from around the world

    … Foundation. And judging by the stunned reactions of commuters, it appears to be working. La Maison de Carres by Hermès and AKQA French for “house of squares,” Maison des Carrés is a beautiful graffiti-animated retail website designed by agency AKQA. The virtual shop lets users explore Hermes’s collections and search by size, color, material or theme…

    Tanya Dua/ Digidayin Social Google Twitter YouTube- 4 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    …. Highly rated sandwich options include Alidoro on Sullivan or Olives on Prince. Just over on Carmine Street is Potjanee, a little slice of Thai heaven. As my colleague Regina Manning put it, “It’s cheap as Bangkok, feels like it is Bangkok; the entire menu is perfect. I don’t believe they’ve ever made anything average.” And, while we’re on Carmine…

    Shareen Pathak/ Digiday- 5 readers -
Get the top posts daily into your mailbox!
More from around the web