Akqa

AKQA is an ideas and innovation company that specializes in creating digital services and products. AKQA has offices in London, San Francisco, New York, Paris, Washington, D.C., Amsterdam, Berlin, Shanghai, Tokyo, Atlanta and Portland, with 1,200 full-time employees.
Posts about Akqa
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • For AKQA, creative display is essential to brand campaigns

    …. On the publisher side, they don’t know the difference between rich and standard ads. The challenge for scale is when you use production and hard code 20 banners. The whole value is scalability. Okay, so how would you optimize this kind of targeted creative customization? If you think about responsive design where the consumer comes on a mobile phone or desktop…

    Digiday- 28 readers -
  • Mobile Media Summit Takes on Apps and Ads in San Francisco

    … is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix, employing new strategies to find, retain and engage app users and focusing on making money in this hot mobile media landscape. Mobile Media Summit in San Francisco will focus on the maturing mobile app ecosystem. Top brands, agencies, publishers…

    Street Fight- 10 readers -
  • 5 things we learned about BuzzFeed in 2014

    … haunted by the specter of its more freewheeling past. Earlier this year, Gawker reported that BuzzFeed had started scrubbing its archives of old contentious content, erasing roughly 4,000 articles in total. BuzzFeed’s defense? The content “didn’t meet its editorial standards.” Likewise, BuzzFeed also had to deal with plagiarism. Politics reporter…

    Ricardo Bilton/ Digidayin Social- 51 readers -
  • The best agency holiday cards of 2014

    … and glitter, it chose to keep things minimalistic, printing four different cards using its customized “Avant Garde” font to spell out the words “Jolly,” “Spin,” “Ho” and “Pop.” Brownstein Group This Philly-based agency put its creative Santa hat on and developed holiday cards inspired by their favorite Christmas movies — including “Jingle All…

    Tanya Dua/ Digiday- 25 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    … of a radically different kind of agency, one that competed with Sapient Nitro and AKQA. Pillai stuck with the agency through that time, serving as client partner and managing director and helping it get acquired by Publicis Groupe. LBi was subsequently merged with Digitas in 2013 — a network where Pillai now serves as U.K. CEO. Longevity at a single agency…

    Chris Smith/ Digiday- 16 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …” sessions followed by in-depth discussions on issues ranging from the agency talent crisis, to integrating technology, driving innovation, and building relationships with clients, platforms and startups. Speakers already confirmed for the event include: Patti Clifford, chief talent officer, Havas Worldwide Ben Jones, CTO, AKQA Winston Binch…

    Digiday- 13 readers -
  • 5 things we learned about agencies in 2014

    … an Accenture or Deloitte would. At the same time, this year, more agencies decided to start backing early-stage startups, continuing a trend from last year. In 2013, IPG invested in mobile startup Kiip; WPP invested in social marketing company Buddy Media (later sold to Salesforce) and also put Tom Bedecarre of AKQA in charge of WPP Ventures; and MDC…

    Shareen Pathak/ Digiday- 19 readers -
  • In defense of Shingy: ‘He’s like a hired artist’

    …-rolling, but offstage, he knows who controls the budgets. That’s why he wins praise from top executives at agencies like DigitasLBi and AKQA. “He’s passionate about marketing, and even if it’s a bit of a show, you don’t always get that same energy or interest from others,” said Adam Shlachter, chief investment officer at Digitas. He’s a champion…

    Lucia Moses/ Digiday- 8 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … are: Best Brand Platform R/GA London – Beats Music Best Branding Campaign: Consumer INNOCEAN USA for The Walking Dead Chop Shop App Best Branding Campaign: B2B GE Best Creative Interlude and Sony Legacy “Like a Rolling Stone” Interactive Music Video Best Direct Response Campaign Red Roof Inn & 360i Best Publishing Platform Storify…

    Erin Phillips/ Digidayin Mobile Google- 34 readers -
  • Could you get a job at AKQA? Take its hiring quiz

    … Google’s not the only one with a hiring quiz with crazy questions. WPP Group’s AKQA has its own version of a test it gives to job applicants who want to land a gig at this agency. It’s not surprising: Finding and retaining good talent is a serious headache for the agency world — in fact, it’s the No. 1 concern for most shops. The questions…

    Shareen Pathak/ Digiday- 11 readers -
  • Bra-cams and other great creative from around the world

    … Foundation. And judging by the stunned reactions of commuters, it appears to be working. La Maison de Carres by Hermès and AKQA French for “house of squares,” Maison des Carrés is a beautiful graffiti-animated retail website designed by agency AKQA. The virtual shop lets users explore Hermes’s collections and search by size, color, material or theme…

    Tanya Dua/ Digidayin Social Google Twitter YouTube- 12 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    …-block area, which corporate real estate agents desperately want to christen Hudson Square, is home to an increasing number of advertising agencies: Zenith Optimedia, Saatchi & Saatchi, Havas, Edelman, AKQA, Doremus and Wieden + Kennedy. Merkley + Partners is also nearby, as is ad school Hyper Island and Digiday, too. “West SoHo, or Hudson…

    Shareen Pathak/ Digiday- 10 readers -
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