Akqa

AKQA is an ideas and innovation company that specializes in creating digital services and products. AKQA has offices in London, San Francisco, New York, Paris, Washington, D.C., Amsterdam, Berlin, Shanghai, Tokyo, Atlanta and Portland, with 1,200 full-time employees.
Posts about Akqa
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 30 readers -
  • For AKQA, creative display is essential to brand campaigns

    … video play is something that we do a lot. For automotive clients, you can start configuring a car in-banner and create some level of initial engagement to be carried over to the site. For CPG, it might be games, a way to create context around a brand with a quick in-banner experience. Especially for awareness or branding, our mantra is that only…

    Digiday- 23 readers -
  • Mobile Media Summit Takes on Apps and Ads in San Francisco

    … Katelman, EVP, global strategic partnerships, digital at Omnicom Media Group; Dave Marsey, EVP, managing director at DigitasLBi; Mike Parker, chief digital officer at McCann; Justin Smith, EVP, ECD, chief innovation officer at Doner and Scott Symonds, managing director of media at AKQA To register and to view the full agenda and speaker list visit: http://mobilemediasummit.com/sf. As a Street Fight reader, save 10 percent on tickets with code SFM10. …

    Street Fight- 8 readers -
  • 5 things we learned about BuzzFeed in 2014

    … with its own editorial mandate. “[Our] editorial traffic was lifted but often by viral stories that we would rather mock. We — the freest journalists on the planet — were slaves to the Facebook algorithm,” he wrote in a recent memo to Gawker staffers. Homepage photo by Scott Beale / Laughing Squid The post 5 things we learned about BuzzFeed in 2014 appeared first on Digiday. …

    Ricardo Bilton/ Digidayin Social- 46 readers -
  • The best agency holiday cards of 2014

    … recipients to follow them on their various social platforms to get the treats. Happy Holidays from The Gate. Watch the hands, Santa. #gateholiday pic.twitter.com/Ws2UBOqx2X — The Gate NY (@GateNY) December 1, 2014 AKQA The digital agency went mobile-first for its holiday site, creating Winterlands, a mobile-optimized 3D snow-globe…

    Tanya Dua/ Digiday- 17 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    … of a radically different kind of agency, one that competed with Sapient Nitro and AKQA. Pillai stuck with the agency through that time, serving as client partner and managing director and helping it get acquired by Publicis Groupe. LBi was subsequently merged with Digitas in 2013 — a network where Pillai now serves as U.K. CEO. Longevity at a single agency…

    Chris Smith/ Digiday- 14 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …” sessions followed by in-depth discussions on issues ranging from the agency talent crisis, to integrating technology, driving innovation, and building relationships with clients, platforms and startups. Speakers already confirmed for the event include: Patti Clifford, chief talent officer, Havas Worldwide Ben Jones, CTO, AKQA Winston Binch…

    Digiday- 13 readers -
  • 5 things we learned about agencies in 2014

    … an Accenture or Deloitte would. At the same time, this year, more agencies decided to start backing early-stage startups, continuing a trend from last year. In 2013, IPG invested in mobile startup Kiip; WPP invested in social marketing company Buddy Media (later sold to Salesforce) and also put Tom Bedecarre of AKQA in charge of WPP Ventures; and MDC…

    Shareen Pathak/ Digiday- 17 readers -
  • In defense of Shingy: ‘He’s like a hired artist’

    … The Internet is a cruel place. Just ask Shingy. Lately, everyone seems to be piling on the “digital prophet” for AOL. The New Yorker stoked the fire Nov. 10 when it published a short profile that revealed that he gets paid six figures to “fly all around the world and go to conferences.” The Guardian attempted to answer what a digital prophet…

    Lucia Moses/ Digiday- 6 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … of Cards” and “Orange Is the New Black.” Bloomberg Media was awarded the Most Innovative Publisher. At a time when traditional media outlets are struggling for profitability, Bloomberg Media is awash in resources, talent and, increasingly, influence. Its parent company Bloomberg LP has made a fortune providing Wall Street with essential data tools…

    Erin Phillips/ Digidayin Mobile Google- 31 readers -
  • Could you get a job at AKQA? Take its hiring quiz

    … Google’s not the only one with a hiring quiz with crazy questions. WPP Group’s AKQA has its own version of a test it gives to job applicants who want to land a gig at this agency. It’s not surprising: Finding and retaining good talent is a serious headache for the agency world — in fact, it’s the No. 1 concern for most shops. The questions…

    Shareen Pathak/ Digiday- 9 readers -
  • Bra-cams and other great creative from around the world

    … Foundation. And judging by the stunned reactions of commuters, it appears to be working. La Maison de Carres by Hermès and AKQA French for “house of squares,” Maison des Carrés is a beautiful graffiti-animated retail website designed by agency AKQA. The virtual shop lets users explore Hermes’s collections and search by size, color, material or theme…

    Tanya Dua/ Digidayin Social Google Twitter YouTube- 5 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    …. Highly rated sandwich options include Alidoro on Sullivan or Olives on Prince. Just over on Carmine Street is Potjanee, a little slice of Thai heaven. As my colleague Regina Manning put it, “It’s cheap as Bangkok, feels like it is Bangkok; the entire menu is perfect. I don’t believe they’ve ever made anything average.” And, while we’re on Carmine…

    Shareen Pathak/ Digiday- 6 readers -
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