Akqa

AKQA is an ideas and innovation company that specializes in creating digital services and products. AKQA has offices in London, San Francisco, New York, Paris, Washington, D.C., Amsterdam, Berlin, Shanghai, Tokyo, Atlanta and Portland, with 1,200 full-time employees.
Posts about Akqa
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • For AKQA, creative display is essential to brand campaigns

    …. On the publisher side, they don’t know the difference between rich and standard ads. The challenge for scale is when you use production and hard code 20 banners. The whole value is scalability. Okay, so how would you optimize this kind of targeted creative customization? If you think about responsive design where the consumer comes on a mobile phone or desktop…

    Digiday- 20 readers -
  • Mobile Media Summit Takes on Apps and Ads in San Francisco

    … Katelman, EVP, global strategic partnerships, digital at Omnicom Media Group; Dave Marsey, EVP, managing director at DigitasLBi; Mike Parker, chief digital officer at McCann; Justin Smith, EVP, ECD, chief innovation officer at Doner and Scott Symonds, managing director of media at AKQA To register and to view the full agenda and speaker list visit: http://mobilemediasummit.com/sf. As a Street Fight reader, save 10 percent on tickets with code SFM10. …

    Street Fight- 6 readers -
  • 5 things we learned about BuzzFeed in 2014

    …. To that end, BuzzFeed has worked with an increasing number of companies this year — including Taco Bell, GE and Virgin Mobile. More, BuzzFeed is also tweaking its sponsored content pitch by handing the creation keys to brands themselves. Via BuzzFeed University, BuzzFeed has taught agencies such as OMD, AKQA and Zeus Jones how to create BuzzFeed…

    Ricardo Bilton/ Digidayin Social- 42 readers -
  • The best agency holiday cards of 2014

    … recipients to follow them on their various social platforms to get the treats. Happy Holidays from The Gate. Watch the hands, Santa. #gateholiday pic.twitter.com/Ws2UBOqx2X — The Gate NY (@GateNY) December 1, 2014 AKQA The digital agency went mobile-first for its holiday site, creating Winterlands, a mobile-optimized 3D snow-globe…

    Tanya Dua/ Digiday- 17 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    … digital. But then they’ve often only got two techies. When we started this agency I hired a CTO and put engineering at our core. Now we’ve got 180 engineers. We’ve handled attacks by Anonymous and other denial of service attacks. We’re doing proper Blade Runner stuff. Was that distinction what led to DigitasLBi leaving the U.K.’s main advertising…

    Chris Smith/ Digiday- 12 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …” sessions followed by in-depth discussions on issues ranging from the agency talent crisis, to integrating technology, driving innovation, and building relationships with clients, platforms and startups. Speakers already confirmed for the event include: Patti Clifford, chief talent officer, Havas Worldwide Ben Jones, CTO, AKQA Winston Binch…

    Digiday- 13 readers -
  • 5 things we learned about agencies in 2014

    … world in 2014. Talent is an agency’s biggest headache. It was an ongoing story throughout the year. For those wishing to enter the agency world, salaries are the biggest sticking point. An attitudinal hangover from the recession around trimming costs and cutting essential talent management functions has created what executives call “laughably low…

    Shareen Pathak/ Digiday- 15 readers -
  • In defense of Shingy: ‘He’s like a hired artist’

    … The Internet is a cruel place. Just ask Shingy. Lately, everyone seems to be piling on the “digital prophet” for AOL. The New Yorker stoked the fire Nov. 10 when it published a short profile that revealed that he gets paid six figures to “fly all around the world and go to conferences.” The Guardian attempted to answer what a digital prophet…

    Lucia Moses/ Digiday- 6 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … of Justin Smith, Bloomberg Media Group’s CEO, the media group has accelerated its efforts to build out a multiplatform media empire. Using its corporate advantages to advance its digital transformation. Digiday awarded John Borthwick, Betaworks CEO, as Person of the Year. The company — or rather, the collection of innovative companies that operate…

    Erin Phillips/ Digidayin Mobile Google- 29 readers -
  • Could you get a job at AKQA? Take its hiring quiz

    … Google’s not the only one with a hiring quiz with crazy questions. WPP Group’s AKQA has its own version of a test it gives to job applicants who want to land a gig at this agency. It’s not surprising: Finding and retaining good talent is a serious headache for the agency world — in fact, it’s the No. 1 concern for most shops. The questions…

    Shareen Pathak/ Digiday- 9 readers -
  • Bra-cams and other great creative from around the world

    … Foundation. And judging by the stunned reactions of commuters, it appears to be working. La Maison de Carres by Hermès and AKQA French for “house of squares,” Maison des Carrés is a beautiful graffiti-animated retail website designed by agency AKQA. The virtual shop lets users explore Hermes’s collections and search by size, color, material or theme…

    Tanya Dua/ Digidayin Social Google Twitter YouTube- 4 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    … by British imperialism in Burma in the late 1800s – and who isn’t struck by that hankering once in a while – you could hit up The Pegu Club on Houston. Some people do. At the other end of the spectrum, there’s Off The Wagon. Personally I wouldn’t, but some of my colleagues assure me it’s just dandy, something about $5 jugs of beer and the chance…

    Shareen Pathak/ Digiday- 6 readers -
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