Akqa

AKQA is an ideas and innovation company that specializes in creating digital services and products. AKQA has offices in London, San Francisco, New York, Paris, Washington, D.C., Amsterdam, Berlin, Shanghai, Tokyo, Atlanta and Portland, with 1,200 full-time employees.
Posts about Akqa
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • For AKQA, creative display is essential to brand campaigns

    …, director of media at AKQA. But while targeting has become more and more exact, the ability to tailor a creative message hasn’t quite kept up. “I don’t think we’re nearly as close to representing that in the creative yet. And there can be 30 or 40 percent improvement opportunity with better creative.” There’s a clear incentive for allocating more budget…

    Digiday- 18 readers -
  • Mobile Media Summit Takes on Apps and Ads in San Francisco

    … Katelman, EVP, global strategic partnerships, digital at Omnicom Media Group; Dave Marsey, EVP, managing director at DigitasLBi; Mike Parker, chief digital officer at McCann; Justin Smith, EVP, ECD, chief innovation officer at Doner and Scott Symonds, managing director of media at AKQA To register and to view the full agenda and speaker list visit: http://mobilemediasummit.com/sf. As a Street Fight reader, save 10 percent on tickets with code SFM10. …

    Street Fight- 6 readers -
  • 5 things we learned about BuzzFeed in 2014

    …. To that end, BuzzFeed has worked with an increasing number of companies this year — including Taco Bell, GE and Virgin Mobile. More, BuzzFeed is also tweaking its sponsored content pitch by handing the creation keys to brands themselves. Via BuzzFeed University, BuzzFeed has taught agencies such as OMD, AKQA and Zeus Jones how to create BuzzFeed…

    Ricardo Bilton/ Digidayin Social- 38 readers -
  • The best agency holiday cards of 2014

    … recipients to follow them on their various social platforms to get the treats. Happy Holidays from The Gate. Watch the hands, Santa. #gateholiday pic.twitter.com/Ws2UBOqx2X — The Gate NY (@GateNY) December 1, 2014 AKQA The digital agency went mobile-first for its holiday site, creating Winterlands, a mobile-optimized 3D snow-globe…

    Tanya Dua/ Digiday- 14 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    … of a radically different kind of agency, one that competed with Sapient Nitro and AKQA. Pillai stuck with the agency through that time, serving as client partner and managing director and helping it get acquired by Publicis Groupe. LBi was subsequently merged with Digitas in 2013 — a network where Pillai now serves as U.K. CEO. Longevity at a single agency…

    Chris Smith/ Digiday- 11 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …” sessions followed by in-depth discussions on issues ranging from the agency talent crisis, to integrating technology, driving innovation, and building relationships with clients, platforms and startups. Speakers already confirmed for the event include: Patti Clifford, chief talent officer, Havas Worldwide Ben Jones, CTO, AKQA Winston Binch…

    Digiday- 11 readers -
  • 5 things we learned about agencies in 2014

    … an Accenture or Deloitte would. At the same time, this year, more agencies decided to start backing early-stage startups, continuing a trend from last year. In 2013, IPG invested in mobile startup Kiip; WPP invested in social marketing company Buddy Media (later sold to Salesforce) and also put Tom Bedecarre of AKQA in charge of WPP Ventures; and MDC…

    Shareen Pathak/ Digiday- 15 readers -
  • In defense of Shingy: ‘He’s like a hired artist’

    … in the space. But I’ve never seen him do a sales pitch.” No one knows where media’s headed, so he’s as good a person as anyone to point the way forward. “Shingy is like the guy in all those New Yorker cartoons that sits cross-legged on the mountain top and answers the deep questions in life,” said another admirer, Rob Gregory, chief revenue officer…

    Lucia Moses/ Digiday- 6 readers -
  • AKQA named top agency at 2014 Digiday Awards

    …. Now it’s using those proceeds to reach a broader audience of movers and shakers. The media arm has breathed new life into Bloomberg Businessweek, launched a luxury magazine, and hired a slew of prominent executives and journalists. And it’s doing this with a subscription-based model that would be the envy of any media company. Under the leadership…

    Erin Phillips/ Digidayin Mobile Google- 25 readers -
  • Could you get a job at AKQA? Take its hiring quiz

    … Google’s not the only one with a hiring quiz with crazy questions. WPP Group’s AKQA has its own version of a test it gives to job applicants who want to land a gig at this agency. It’s not surprising: Finding and retaining good talent is a serious headache for the agency world — in fact, it’s the No. 1 concern for most shops. The questions…

    Shareen Pathak/ Digiday- 9 readers -
  • Bra-cams and other great creative from around the world

    … Foundation. And judging by the stunned reactions of commuters, it appears to be working. La Maison de Carres by Hermès and AKQA French for “house of squares,” Maison des Carrés is a beautiful graffiti-animated retail website designed by agency AKQA. The virtual shop lets users explore Hermes’s collections and search by size, color, material or theme…

    Tanya Dua/ Digidayin Social Google Twitter YouTube- 4 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    … recently, it has become a haven for ad agencies looking for a hipper, more “downtown” image. What makes Hudson Square worth a visit? We dwell in the traffic catchment area of the snarling, honking hellhole that is the entrance to the Holland Tunnel, but that’s about my only knock on this neighborhood as a place to spend most of your waking hours…

    Shareen Pathak/ Digiday- 5 readers -
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