Alan Knecht

  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … of organizations still lack marketing automation and intelligence solutions. So the leads may be coming in, but they are not maximizing conversions and performance. 21. Dayna Rothman – Marketo, Author of Lead Generation for Dummies, @dayroth Another pitfall is too many marketers today rely only on inbound only for lead generation. Inbound marketing has…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • The Best Lead Generation Tips Ever

    … lead generation” should be all about quality, not quantity. For example, if your ebook gets 500 downloads, but none of those contacts every make it to the sales-conversion part of the funnel, then it may be time to revisit your content and lead-generation strategies. 20. Dayna Rothman – Marketo, Author of Lead Generation for Dummies, @dayroth…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … and capture leads. Even though in many cases the content marketing currency is simply contact information, people still must have a high perceived value of your content in order to complete the exchange and become a lead. From there, the experience has to live up to expectations for leads to move further down the marketing funnel. 18. Dayna Rothman…

    Heidi Cohen/ Heidi Cohenin EMail Content- 32 readers -
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