ALDI Einkauf GmbH & Compagnie, oHG, doing business as About this sound Aldi (German pronunciation: [aldiː], short for Albrecht Diskont), is a global discount supermarket chain based in Germany.The chain is made of two separate groups, Aldi Nord (North, which operates as Aldi Markt), headquartered in Essen—and ALDI Süd (South, which operates as ALDI Süd), headquartered in Mülheim an der Ruhr. The two operate independently, each within specific areas.The individual groups were originally owned and managed by brothers Karl Albrecht and Theo Albrecht. Karl Albrecht retains ownership of Aldi Süd, and with a personal wealth of €17.
Posts about Aldi
  • The 20 Most 'Simple' Brands in the World

    … Global consumers ranked ALDI, the German discount supermarket and owner of Trader Joe's in the United States, as the most 'simple' brand in the world for the second year in a row, according to a recent report from Siegel+Gale. The report was based on data from a survey of 12,318 consumers in eight countries (the US, the UK, Germany, Sweden…

    MarketingProfsin Google- 15 readers -
  • The Embarrassing Truth About How I Really Got Started

    … what happens next and subscribe for future updates! My first big fallback plan was Aldi. Have you ever been to Aldi? There used to be one right near my house in my old neighborhood: Chicago’s Wicker Park. Aldi is this discount grocery store that piles your goods into leftover cardboard boxes instead of plastic bags, and barely even has any shelves…

    Laura Roeder/ LKR Social Mediain How To's- 11 readers -
  • Tesco vs Sainsbury’s – The PPC Groceries Battle

    … of pay per click advertising. How do these two supermarkets use PPC advertising to their benefit? Who has the more appealing search advert and why? The first point I want to make is that there are only two supermarkets bidding for the search phrase, ‘buy groceries’. This means that Aldi, , Lidl and Asda decided not to create campaigns…

    Will Green/ ppc.orgin Paid Search Google- 9 readers -
  • Aldi vs. Lidl: how do they use Facebook and Twitter?

    … of the retailer’s various produce. The campaign comes as the grocery chain is plotting a £220m UK expansion that will help it to further capitalise on its already soaring sales figures, with revenue expected to reach £4bn in 2014 up from £2bn in 2010. It’s rival for the crown of the people’s favourite budget retailer comes in the form of Aldi, which…

    David Moth/ Econsultancyin Social Facebook Twitter How To's- 1 readers -