Alex Zhardanovsky

  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … Life with a new puppy is tons of fun. It’s also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn’t much different. Its new content site was launched with “Puppyhood,” a Purina/BuzzFeed video collaboration that racked up 4 million views in two weeks. The video does…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
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