• How AI Bots, Voice Assistants Are Changing Shopper Behaviors

    … just impacting personal relationships, they’re also hitting the retail market as consumer preferences evolve. In a new report released just this morning, the post-purchase solutions provider Narvar uncovers generational differences in how consumers prefer interacting with retailers, as well as a growing interest in using bots and voice technologies…

    Stephanie Miles/ Street Fightin How To's- 19 readers -
  • What happens to your marketing effort when Google search goes away?

    … for Siri! As evidenced by a new Smart Audio Report from Edison Research and NPR, smart speakers are becoming part of our daily lives, and at least at this point, the winner is Amazon Echo (better known as “Alexa.”) Google has its “Home” product and Microsoft, Apple and other companies will have serious entries soon, but the biggest beneficiary…

    {grow}in Google- 19 readers -
  • Why Voice Search Is the Future

    … Voice search is taking over my home. And soon, it will take over your business. In the morning, my kids use the Echo as an alarm clock. They talk to Echo to plan their days, to check the weather, and to get the news. I can hear my son talking to Echo in his room and my daughter in hers before they say hello to Mom and Dad. Throughout the day…

    Jon Schepke/ Street Fight- 19 readers -
  • #SFSNYC: Inside Amazon’s Voice-Search Strategy

    … Voice search is one of the hottest topics in hyperlocal media. While tech giants including Google, Samsung, and Microsoft are looking for a piece of the voice-search pie, Amazon has emerged as the market frontrunner, racking up big sales with its Echo speakers powered by its personal assistant technology, Alexa. Pundits say voice search…

    Street Fight- 18 readers -
  • Optimizing for voice assistants: Why actions speak louder than words

    … “Hey Siri, remind me to invent you in 30 years” In 1987, Apple came up with the idea of a “Knowledge Navigator”. You can see the full video here, but it’s a concept that’s remarkably – and perhaps, not coincidentally – similar to our modern smart device assistants, Siri among them. Its features included a talking screen, reacting to vocal…

    Pete Campbell/ Search Engine Watch- 21 readers -
  • What does voice search mean for your local SEO strategy?

    … The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy. So how can businesses ensure they aren’t left behind when it comes to local search…

    Search Engine Watchin SEO- 30 readers -
  • OK Google. What does Voice Search mean for SEO?

    … 29 March 2017 | James Jezusek OK Google. What does Voice Search mean for SEO? The continuing rise of mobile, smart ‘digital assistants’ such as Google’s own Home product due to launch in the UK in April, Amazon’s Alexa, plus a surge in connected devices such as in-car assistants has given rise to a shift in the way people are searching…

    Tamar SEO and Social Blogin SEO Google- 26 readers -
  • Will iPhone users divorce Siri in favor of Alexa?

    … Will iPhone users divorce Siri in favor of Alexa? Have you ever wanted to have the full capabilities of an Amazon Echo but couldn’t afford one since you spent all your money on having the latest and greatest iPhone? Well, fret no more as Amazon’s app on iOS now has full Echo capability. With its latest update, the iOS Amazon app now allows you…

    Greg's Corner- 17 readers -
    Earlier about the same topic:
  • Making Sense of Amazon’s Push Deeper Into Local

    … the Apple and Google models in terms of the app “Echosystem.” Echo has the largest market share of any voice assistant hardware, which attracts developers (over 7,000 already), whose products make the voice assistant more compelling, which attracts even more consumers, and the virtuous cycle continues. Amazon needs neither advertising revenue nor…

    Street Fight- 26 readers -
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