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Google has always been known as an innovator, but today’s news of a shift in the way local search results will be handled is truly an eye-opener… Recognizing that more and more users are coming to Google through their smartphones, beginning April 21st, the company will introduce an entirely separate search index for the mobile market.
… If you are a pro, this might be so last month, but if you are still figuring out the SEO puzzle you’ll want to pay particular attention. It’s likely you’ve already heard of the recent Penguin 3.0 update to Google’s search algorithm (which was first introduced in October but is being rolled out in stages)... What you might not know, however…
… Often, I'll speak to prospective clients who think they've been hit by an algorithm update or a penalty. They've lost a lot of organic traffic, so they immediately think that a search engine change is to blame. Unfortunately, I've also run into many situations where SEOs are using algorithm updates such as Panda or Penguin as explanations…