• Analytics and Data Will Change Social Media in 2017

      As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain and the American presidential elec ...

      AllTwitterin Social Facebook Twitter- 31 readers -
    • LinkedIn Overhauls Desktop Site

      “Conversations and content” were the key elements of LinkedIn’s overhaul of its desktop experience. Director of engineering Chris Pruett introduced the redesign in a blog post, saying that it will roll out to all users worldwide “in the coming weeks.” Pruett stressed that navigation on LinkedIn’s desktop site has been simplified into seven core areas—Home (Your Feed), Messagi ...

      David Cohen/ Inside Facebook- 12 readers -
    • 5 Factors That Could Impact Your Content Strategy in 2017

      Nobody wishes you luck unless you’re an underdog. In Hollywood, our favorite protagonists like Rocky, Luke Skywalker, and Elle Woods all hear the words of encouragement from friends and mentors before they take on a crucial challenge. But wishing someone luck also comes with the understanding that these protagonists may fail. (The subtext: Good luck because you’ll need it.

      The Content Strategistin Content- 14 readers -
  • It’s Time to Rethink the Algorithm

    200,000 years of human evolution, in which we discovered fire and invented the wheel, have brought us to the next frontier: what Wikipedia calls “a process or set of rules to be followed in calculations or other problem-solving operations.” It doesn’t sound especially exciting, but algorithms have shaken up the world of computing.

    AllTwitter- 11 readers -
  • Top 10 SocialTimes Posts of 2016

    … Everyone else is doing it, so why shouldn’t we? Here are the top 10 posts on SocialTimes in 2016, in terms of page views: 10, Latest Facebook News Feed Algorithm Tweak: High Ratings and Likely Engagement, Feb. 1: Facebook announced that it was using qualitative feedback to deliver the most relevant posts to users’ News Feeds. 9, Google Adds…

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 16 readers -
  • Facebook 2016 Open-Source Year in Review (Infographic)

    … browser. It takes advantage of functional, asynchronous, declarative programming models for building VR applications. Facebook’s 2016 open source projects brought big efficiency wins to various parts of the stack. Zstandard is an open-source compression algorithm that can compress data three times to five times faster. ReDex reduces the byte code (size…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • 7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget

    …, then another with someone using it. Run the image through a filter to recolor it. (Monotone images tend to perform better than normally-colored ones.) Add a shadow or border around the edge to make it pop. Add or remove a brand logo. Flip the ad, rearranging the position of the image and the text. For example, if there’s a person in your ad, have them…

    AllFacebookin Social Facebook- 10 readers -
  • Can Technology Predict the Next Social Media Superstar?

    …. YouTube, Instagram, Facebook and Snapchat creators are now more popular than mainstream celebrities. This is a remarkable shift, which means that modern-day fans have the power to choose who is famous to them. Who will they choose and why? And can machine learning successfully identify the next big social celebrities? In machine learning, computers…

    AllTwitterin Social Facebook YouTube- 11 readers -
  • When It Comes to Facebook Posts, Size Matters

    …–specifically, the effect that the amount of text in any given Facebook post has on how Facebook prioritizes that post in News Feed. In fact, on Facebook’s website, there is no mention of content length being a factor in how News Feed prioritizes posts: The three main types of signals used to estimate post relevance to each person are: Who posted…

    AllFacebookin Social SEO Facebook- 14 readers -
  • What Marketers Should Know About Instagram’s Shoppable Photo Tags

    …. It means that from now on, brands can start making real money using the app–something that Pinterest and Twitter already thought about a long time ago with Buyable Pins and the Buy Now button, respectively. And as we can see lately, Instagram wants a bigger slice from the mobile industry: more content creation tools and convenience, more users…

    AllTwitterin Social Facebook Twitter- 16 readers -
  • Save Time and Effort With Facebook Saved Audiences

    …-plus targeting. Some of the time, your client will have some ideal audiences and demos that you can use, but if not, I suggest digging into their Google Analytics account to find the demos that are interacting with the business. Next, you will want to hop into the audiences tab in the ad account you are working in. If you do not have any…

    AllFacebookin Social Facebook- 11 readers -
Get the top posts daily into your mailbox!
More from around the web