Algorithms

    • 5 Proven Tips for Retaining Social Visits

      Recent research by CodeFuel, an engagement and monetization suite for publishers, and Nielsen found that website visitors from social media have a tendency to leave after a short period of time compared with traffic from some other sources. According to the study, visitors from social media are 51 percent likely to leave a website within a short time, versus just 42 percent of ...

      Inside Facebookin Social Google Facebook- 7 readers -
    • Facebook Acquires Facial-Image-Analysis Firm FacioMetrics

      Facebook is focusing on the face with its latest acquisition, facial-image-analysis outfit FacioMetrics. The company was hatched at Carnegie Mellon University, and it released an application that detected emotions in people’s faces, IntraFace, which is no longer available via app stores. FacioMetrics founder and CEO Fernando De la Torre announced the acquisition on the comp ...

      David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., etc.: There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved…

    AllFacebookin Social Facebook- 11 readers -
  • Nurturing Your Audience in a Social World

    …, social is often a vacuum. Even if a person does like your brand on Facebook, chances are that they won’t actually see your content, since the social giant manipulates algorithms and doesn’t show all content to everyone even if someone likes your page. Facebook’s reach is in decline, with only about a 2 percent chance that your content will be seen…

    AllTwitterin Social Facebook Twitter- 8 readers -
  • Periscope Introduces Superfans, Groups, More

    … Periscope launched three new features designed to help users connect on the live-streaming platform. First, a new Superfans feature will now show a broadcaster their 10 most engaged viewers, or Superfans. With this feature, Periscope said, “Broadcasters can get more insight into their biggest fans and create more meaningful relationships…

    AllTwitterin Twitter- 12 readers -
  • YouTube Gives Video Creators More Control Over Comments

    … to the user names of verified creators. Lessard also detailed a new beta feature allowing video creators to hold potentially inappropriate comments for review, writing: We’re introducing a new beta feature that allows you to hold potentially inappropriate comments for review. If you choose to opt in, comments identified by our algorithm will be held…

    David Cohen/ AllFacebookin Social Google YouTube- 12 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … When the Federal Trade Commission began cracking down on influencer marketing earlier this year, it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook is taking notice, as well. This week, the social media giant began requiring public figures with verified profiles…

    AllFacebookin Facebook- 10 readers -
  • The Value of Paid Social

    … reach. There is value in engaging a brand’s Twitter audience from an organic and paid standpoint. We see that consistent amplifications help to increase a brand’s share of voice, retweets and mentions. Ultimately, consistent engagement leads to an increase in overall return on investment. Brands should think of Twitter as a channel to consistently…

    AllTwitterin Social Facebook Twitter Retargeting- 17 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 10 readers -
  • Wine n Dine Food Discovery App Officially Launches on iOS

    … Following a period in beta, food discovery application Wine n Dine officially launched on iOS devices. The app allows users to discover dishes to try at restaurants around the world. With the Wine n Dine app, content is split into two main sections: Feed and Explore. In the Feed tab, users can browse a feed of pictures posted by users…

    AllFacebook- 15 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … conversion This is fairly new to Facebook and worth testing. You will find this option in the ad set level optimizing for conversions like so: After some preliminary testing with a few clients, at Elite SEM, we have found that ROAS (return on ad spend) with a seven-day conversion window has been the better performing one so far, but it is definitely…

    AllTwitterin Social Facebook- 16 readers -
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