Alignable

  • Selling to SMBs: AIDA and The Conversion Zone

    … between Constant Contact, MailChimp, and all the others vying for SMB mindshare in this space. Eric Groves is the co-founder and CEO of Alignable, the small business network where local businesses and organizations connect and collaborate with others nearby. Eric has been a local marketing expert and enthusiast since joining Constant Contact as a founding executive in 2001. …

    Street Fightin EMail- 12 readers -
  • 5 Platforms for Cross-Promotions Between Local Businesses

    …, which means LoyalTap is POS independent. Businesses work directly with LoyalTap’s deployment coordinators to setup new coalition loyalty programs. 3. Alignable: Make connections with nearby merchants. A hyperlocal social network for small business owners, Alignable makes it easier for merchants to meet one another and form mutually beneficial…

    Stephanie Miles/ Street Fightin Social- 10 readers -
  • Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’

    … I was fortunate enough to join Constant Contact in the early days, (before the email marketing industry “crossed the chasm”) and spent 10+ years inside the tornado it would become. Since moving on and launching Alignable, I’ve continued to watch the evolution of SMB email marketing with a close eye. So when I read Constant Contact’s recent…

    Street Fightin EMail- 17 readers -
  • New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors

    … Community reviews matter for small business owenrs. For instance, if you run a salon and you’re looking for an online email provider, you’ll probably want to check in with other salon owners in your area (or at least other SMBs) to find out which service they suggest. Alignable, a social networking platform for small business owners, is based…

    Street Fightin Facebook- 17 readers -
  • 5 Word-of-Mouth Tips from Small Business Owners

    … of Stellar Marketing and Business Solutions in Wellington, Florida. Tip #4: Make it easy to spread the word in the “real world” too If a customer loves you, make sure to supply them with extra business cards or other materials about your business so they can tell others. Teri Evans from Yards N Yarn in Ocala, Florida, gives her biggest fans flyers…

    Constant Contactin Social EMail- 15 readers -
  • Mastering Word-of-Mouth, Step 3: Reaching a Local Audience

    … to optimize their visibility within the community and providing others enough time to share them with their followers. Start relevant discussions about local issues or business knowledge with others. You can start discussions in your neighborhood, industry, or nationally around topics of interest (i.e. email marketing). Step Three: Sharing content from…

    Constant Contactin Social EMail- 14 readers -
  • Mastering Word-of-Mouth, Step 2: Spread Your Word

    … in that relationship will pay off in spades. As Viktor Nagornny, owner of Project Army in Brooklyn, NY, explains, “We encourage all our clients to sign up for our monthly services. This relationship keeps growing and they are eager to share their success with others and refer others to us. It is safe for them to do so because we have an active relationship…

    Constant Contactin EMail- 11 readers -
  • Mastering Word-of-Mouth, Step One: Identify Your “Mouths”

    … concept in word-of-mouth: Simply put, you need to own your customer relationships. While encouraging your customers to “like” you on Facebook may have seemed simpler than asking for their email address, you didn’t own that relationship with your customer. Aligned Local Business Owners Alignable local businesses owners either share a common…

    Constant Contactin Affiliate EMail- 8 readers -
  • 5 Keys to Small Business Success From 2014

    … networking platforms like Alignable and Townsquared, and even loyalty programs like FiveStars (which provides businesses with a way to reward customers for shopping at their own stores, along with other locally-owned businesses in their neighborhoods) all gained significant traction this year, as local business owners discovered ways to work together through online channels. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Social Mobile EMail Twitter- 14 readers -
  • Five Hyperlocal Startups to Watch

    … Aviv sold 100,000 cups of coffee across 80 shops. The company works with 120 shops in New York and have sold 50,000 cups since May. Rotem says it’s right now the third-biggest “chain” in New York. Mind My Business/Vizalytics, Aileen Gemma Smith, CEO Gemma Smith had an epiphany after Hurricane Sandy. Many businesses had no idea how any…

    Noah Davis/ Street Fightin Social- 9 readers -
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