• What Alignable’s New Trust Ratings Mean for Loyalty Vendors

      Loyalty and rewards vendors are among the least trusted categories of companies serving the small business community, according to a new report by Alignable released just this morning. Based on the results in Alignable’s 2018 Q1 Small Business Trust Index, the three least trusted categories of vendors include legal, hiring and people management, and loyalty and rewards.

      Stephanie Miles/ Street Fight- 11 readers -
  • Why 2017 Investments Will Take Local Companies Farther With Less

    … markets relevant to your type of business. Movements, essential ones that embody the many startup mentalities, can happen faster and easier without the constraints that sometimes come with big investors. This year, Davis sees a trend of massively unprofitable startup companies going public. He two recent examples, of analytics and machine…

    Street Fight- 15 readers -
  • How SMB Networking is Driving More Referral Marketing

    … of Alignable, a social networking platform for small businesses. “I thought, why hasn’t technology made it easier for businesses to acquire new customers?” he says. “Why don’t small business owners have a network of other small business owners to help them build up their referrals?” Since founding Alignable in 2012, Groves and co-founder Dan Slagen…

    Street Fightin How To's- 22 readers -
  • Selling to SMBs: AIDA and The Conversion Zone

    … I’ve had the pleasure of working alongside a number of elite companies as they’ve experienced the Technology Adoption Life Cycle (or as I like to call it, the bell curve ride), as portrayed in Geoffrey Moore’s book Crossing the Chasm. I’m often asked by entrepreneurs and venture capitalists alike to explain what changes throughout the course…

    Street Fightin EMail- 13 readers -
  • 5 Platforms for Cross-Promotions Between Local Businesses

    … to use at Store B. Fifteen percent of any redeemed cross-promotion rewards go to the referring business. LoyalBe charges commissions based on the number of reward redemptions. 2. LoyalTap: Create a coalition loyalty program. Local merchants benefit when the businesses around them are thriving. LoyalTap offers a way for merchants to create coalition…

    Stephanie Miles/ Street Fightin Social- 16 readers -
  • Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’

    …. This masterful move by Ben Chestnut and the MailChimp team was the right move to totally disrupt the market at a time when it was going mainstream. So how did Mailchimp become the industry leader, when it was only a single-digit market player? Freemium Model — This enabled Mailchimp to capture the vast share of small business users of email…

    Street Fightin EMail- 21 readers -
  • New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors

    … Community reviews matter for small business owenrs. For instance, if you run a salon and you’re looking for an online email provider, you’ll probably want to check in with other salon owners in your area (or at least other SMBs) to find out which service they suggest. Alignable, a social networking platform for small business owners, is based…

    Street Fightin Facebook- 20 readers -