Alignable

  • Why 2017 Investments Will Take Local Companies Farther With Less

    … they previously were not. He and many company founders know that first step to securing investors can often be the most difficult. Eric Groves, co-founder and CEO of Alignable, told us earlier in the year that he believes that it’s a combination of diligence in networking, and having a unique product or service. Alignable’s path to investment…

    Street Fight- 13 readers -
  • How SMB Networking is Driving More Referral Marketing

    … referrals are an ancillary benefit of networking with other local business owners. Ro Prakash, co-founder of another hyperlocal networking platform for small businesses called Townsquared, also says that being alone is a huge challenge for many small and medium-sized business (SMB) owners. “The entire business community needs a way to connect and have…

    Street Fightin How To's- 21 readers -
  • Selling to SMBs: AIDA and The Conversion Zone

    … between Constant Contact, MailChimp, and all the others vying for SMB mindshare in this space. Eric Groves is the co-founder and CEO of Alignable, the small business network where local businesses and organizations connect and collaborate with others nearby. Eric has been a local marketing expert and enthusiast since joining Constant Contact as a founding executive in 2001. …

    Street Fightin EMail- 13 readers -
  • 5 Platforms for Cross-Promotions Between Local Businesses

    … 5 Platforms for Cross-Promotions Between Local Businesses April 6, 2016 by Stephanie Miles Leave a Comment Filed Under: Features In tightknit communities around the country, small business owners are considered local influencers, and their opinions matter to the consumers who shop at their stores. Rather than go it alone with their local…

    Stephanie Miles/ Street Fightin Social- 16 readers -
  • Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’

    … I was fortunate enough to join Constant Contact in the early days, (before the email marketing industry “crossed the chasm”) and spent 10+ years inside the tornado it would become. Since moving on and launching Alignable, I’ve continued to watch the evolution of SMB email marketing with a close eye. So when I read Constant Contact’s recent…

    Street Fightin EMail- 21 readers -
  • New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors

    …, GoDaddy is above Squarespace and Web.com mainly because of its favorably reviewed customer support. Small business owners are showing that they care more about being personally tended to and guided than they do about sheer usability, said Groves. Groves said that the SMB Trust Index will be released on a quarterly basis going forward. Nicole Spector is a contributor to Street Fight. …

    Street Fightin Facebook- 20 readers -
  • 5 Word-of-Mouth Tips from Small Business Owners

    … Over the past few months I’ve shared a series of tips for how to generate more word-of-mouth (WOM) for your business. Today’s post is dedicated to sharing the very best word-of-mouth tips from the people who know it best: your fellow small business owners. All of these tips were contributed by members of Alignable, the free social network…

    Constant Contactin Social EMail- 15 readers -
  • Mastering Word-of-Mouth, Step 3: Reaching a Local Audience

    … in the business community to get to know. Now that you have the basics of your business working to drive referrals, be sure to keep it fresh by adding information about what you are up to that will continue to draw others to your business. For example: Post Promotions, Events, and Classes you’re offering at least 45 days in advance…

    Constant Contactin Social EMail- 18 readers -
  • Mastering Word-of-Mouth, Step 2: Spread Your Word

    … in that relationship will pay off in spades. As Viktor Nagornny, owner of Project Army in Brooklyn, NY, explains, “We encourage all our clients to sign up for our monthly services. This relationship keeps growing and they are eager to share their success with others and refer others to us. It is safe for them to do so because we have an active relationship…

    Constant Contactin EMail- 13 readers -
  • Mastering Word-of-Mouth, Step One: Identify Your “Mouths”

    In my previous posts, I defined word-of-mouth and its importance for your business. The “mouths” in word-of-mouth are those people who are willing to share your “word.” So who are they and how do you find them? The mouths that matter are people who are trusted by others, close by, and made up of two primary groups: customers with whom you have a personal relationship, and othe ...

    Constant Contact- 11 readers -
Get the top posts daily into your mailbox!
More from around the web