Alignable

  • Selling to SMBs: AIDA and The Conversion Zone

    … I’ve had the pleasure of working alongside a number of elite companies as they’ve experienced the Technology Adoption Life Cycle (or as I like to call it, the bell curve ride), as portrayed in Geoffrey Moore’s book Crossing the Chasm. I’m often asked by entrepreneurs and venture capitalists alike to explain what changes throughout the course…

    Street Fightin EMail- 11 readers -
  • 5 Platforms for Cross-Promotions Between Local Businesses

    …, which means LoyalTap is POS independent. Businesses work directly with LoyalTap’s deployment coordinators to setup new coalition loyalty programs. 3. Alignable: Make connections with nearby merchants. A hyperlocal social network for small business owners, Alignable makes it easier for merchants to meet one another and form mutually beneficial…

    Stephanie Miles/ Street Fightin Social- 10 readers -
  • Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’

    …. This masterful move by Ben Chestnut and the MailChimp team was the right move to totally disrupt the market at a time when it was going mainstream. So how did Mailchimp become the industry leader, when it was only a single-digit market player? Freemium Model — This enabled Mailchimp to capture the vast share of small business users of email…

    Street Fightin EMail- 14 readers -
  • New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors

    …, GoDaddy is above Squarespace and Web.com mainly because of its favorably reviewed customer support. Small business owners are showing that they care more about being personally tended to and guided than they do about sheer usability, said Groves. Groves said that the SMB Trust Index will be released on a quarterly basis going forward. Nicole Spector is a contributor to Street Fight. …

    Street Fightin Facebook- 16 readers -
  • 5 Word-of-Mouth Tips from Small Business Owners

    … to let us know what’s worked well for you! About the author: Eric Groves is the co-founder and CEO of Alignable, the local business network where small businesses and organizations connect and collaborate with others nearby. Eric is a local marketing expert and enthusiast who spent 10 years as an executive at Constant Contact. He authored…

    Constant Contactin Social EMail- 15 readers -
  • Mastering Word-of-Mouth, Step 3: Reaching a Local Audience

    … At Alignable, we believe small business owners are stronger when you band together. My series of posts to date has been about the many ways business owners can generate word-of-mouth referrals when business relationships are formed locally. I’ve covered: How Small Businesses Can Use Word-of-Mouth to Stand Out from the Competition How…

    Constant Contactin Social EMail- 14 readers -
  • Mastering Word-of-Mouth, Step 2: Spread Your Word

    … on Alignable, the small business network, creates a public endorsement that generates word-of-mouth for your business. The more you do it for others the more it will happen for you! About the author: Eric Groves is the co-founder and CEO of Alignable, the local business network where small businesses and organizations connect and collaborate with others…

    Constant Contactin EMail- 11 readers -
  • Mastering Word-of-Mouth, Step One: Identify Your “Mouths”

    … concept in word-of-mouth: Simply put, you need to own your customer relationships. While encouraging your customers to “like” you on Facebook may have seemed simpler than asking for their email address, you didn’t own that relationship with your customer. Aligned Local Business Owners Alignable local businesses owners either share a common…

    Constant Contactin Affiliate EMail- 8 readers -
  • 5 Keys to Small Business Success From 2014

    … networking platforms like Alignable and Townsquared, and even loyalty programs like FiveStars (which provides businesses with a way to reward customers for shopping at their own stores, along with other locally-owned businesses in their neighborhoods) all gained significant traction this year, as local business owners discovered ways to work together through online channels. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Social Mobile EMail Twitter- 14 readers -
  • Five Hyperlocal Startups to Watch

    … of participating restaurants. The merchant receives the request and responds accordingly. Mayugba expects that Requested will be live in the next 15 days. Alignable, Eric Groves, CEO Groves says Alignable is a social network for local business owners to share information and collaborate. It seeks to capitalize on the potential trust between local…

    Noah Davis/ Street Fightin Social- 8 readers -
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