Alignable

  • How SMB Networking is Driving More Referral Marketing

    … referrals are an ancillary benefit of networking with other local business owners. Ro Prakash, co-founder of another hyperlocal networking platform for small businesses called Townsquared, also says that being alone is a huge challenge for many small and medium-sized business (SMB) owners. “The entire business community needs a way to connect and have…

    Street Fightin How To's- 20 readers -
  • Selling to SMBs: AIDA and The Conversion Zone

    … between Constant Contact, MailChimp, and all the others vying for SMB mindshare in this space. Eric Groves is the co-founder and CEO of Alignable, the small business network where local businesses and organizations connect and collaborate with others nearby. Eric has been a local marketing expert and enthusiast since joining Constant Contact as a founding executive in 2001. …

    Street Fightin EMail- 12 readers -
  • 5 Platforms for Cross-Promotions Between Local Businesses

    …, which means LoyalTap is POS independent. Businesses work directly with LoyalTap’s deployment coordinators to setup new coalition loyalty programs. 3. Alignable: Make connections with nearby merchants. A hyperlocal social network for small business owners, Alignable makes it easier for merchants to meet one another and form mutually beneficial…

    Stephanie Miles/ Street Fightin Social- 16 readers -
  • Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’

    … I was fortunate enough to join Constant Contact in the early days, (before the email marketing industry “crossed the chasm”) and spent 10+ years inside the tornado it would become. Since moving on and launching Alignable, I’ve continued to watch the evolution of SMB email marketing with a close eye. So when I read Constant Contact’s recent…

    Street Fightin EMail- 21 readers -
  • New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors

    … Community reviews matter for small business owenrs. For instance, if you run a salon and you’re looking for an online email provider, you’ll probably want to check in with other salon owners in your area (or at least other SMBs) to find out which service they suggest. Alignable, a social networking platform for small business owners, is based…

    Street Fightin Facebook- 20 readers -
  • 5 Word-of-Mouth Tips from Small Business Owners

    … Over the past few months I’ve shared a series of tips for how to generate more word-of-mouth (WOM) for your business. Today’s post is dedicated to sharing the very best word-of-mouth tips from the people who know it best: your fellow small business owners. All of these tips were contributed by members of Alignable, the free social network…

    Constant Contactin Social EMail- 15 readers -
  • Mastering Word-of-Mouth, Step 3: Reaching a Local Audience

    … At Alignable, we believe small business owners are stronger when you band together. My series of posts to date has been about the many ways business owners can generate word-of-mouth referrals when business relationships are formed locally. I’ve covered: How Small Businesses Can Use Word-of-Mouth to Stand Out from the Competition How…

    Constant Contactin Social EMail- 17 readers -
  • Mastering Word-of-Mouth, Step 2: Spread Your Word

    … on Alignable, the small business network, creates a public endorsement that generates word-of-mouth for your business. The more you do it for others the more it will happen for you! About the author: Eric Groves is the co-founder and CEO of Alignable, the local business network where small businesses and organizations connect and collaborate with others…

    Constant Contactin EMail- 13 readers -
  • Mastering Word-of-Mouth, Step One: Identify Your “Mouths”

    … concept in word-of-mouth: Simply put, you need to own your customer relationships. While encouraging your customers to “like” you on Facebook may have seemed simpler than asking for their email address, you didn’t own that relationship with your customer. Aligned Local Business Owners Alignable local businesses owners either share a common…

    Constant Contactin Affiliate EMail- 9 readers -
  • 5 Keys to Small Business Success From 2014

    … networking platforms like Alignable and Townsquared, and even loyalty programs like FiveStars (which provides businesses with a way to reward customers for shopping at their own stores, along with other locally-owned businesses in their neighborhoods) all gained significant traction this year, as local business owners discovered ways to work together through online channels. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Social Mobile EMail Twitter- 17 readers -
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