Alignable

  • Why 2017 Investments Will Take Local Companies Farther With Less

    … they previously were not. He and many company founders know that first step to securing investors can often be the most difficult. Eric Groves, co-founder and CEO of Alignable, told us earlier in the year that he believes that it’s a combination of diligence in networking, and having a unique product or service. Alignable’s path to investment…

    Street Fight- 15 readers -
  • How SMB Networking is Driving More Referral Marketing

    … When Eric Groves left his job at Constant Contact in 2011, he took six months off to go on a quest – a research mission to better understand the problems of small business owners. “I wanted to understand small business customers, where they come from, where the best source of new customers was coming from,” Groves says. He heard the same…

    Street Fightin How To's- 22 readers -
  • Selling to SMBs: AIDA and The Conversion Zone

    … between Constant Contact, MailChimp, and all the others vying for SMB mindshare in this space. Eric Groves is the co-founder and CEO of Alignable, the small business network where local businesses and organizations connect and collaborate with others nearby. Eric has been a local marketing expert and enthusiast since joining Constant Contact as a founding executive in 2001. …

    Street Fightin EMail- 13 readers -
  • 5 Platforms for Cross-Promotions Between Local Businesses

    …, which means LoyalTap is POS independent. Businesses work directly with LoyalTap’s deployment coordinators to setup new coalition loyalty programs. 3. Alignable: Make connections with nearby merchants. A hyperlocal social network for small business owners, Alignable makes it easier for merchants to meet one another and form mutually beneficial…

    Stephanie Miles/ Street Fightin Social- 16 readers -
  • Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’

    … I was fortunate enough to join Constant Contact in the early days, (before the email marketing industry “crossed the chasm”) and spent 10+ years inside the tornado it would become. Since moving on and launching Alignable, I’ve continued to watch the evolution of SMB email marketing with a close eye. So when I read Constant Contact’s recent…

    Street Fightin EMail- 21 readers -
  • New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors

    …, GoDaddy is above Squarespace and Web.com mainly because of its favorably reviewed customer support. Small business owners are showing that they care more about being personally tended to and guided than they do about sheer usability, said Groves. Groves said that the SMB Trust Index will be released on a quarterly basis going forward. Nicole Spector is a contributor to Street Fight. …

    Street Fightin Facebook- 20 readers -