• Why 2017 Investments Will Take Local Companies Farther With Less

    … they previously were not. He and many company founders know that first step to securing investors can often be the most difficult. Eric Groves, co-founder and CEO of Alignable, told us earlier in the year that he believes that it’s a combination of diligence in networking, and having a unique product or service. Alignable’s path to investment…

    Street Fight- 15 readers -
  • How SMB Networking is Driving More Referral Marketing

    … of Alignable, a social networking platform for small businesses. “I thought, why hasn’t technology made it easier for businesses to acquire new customers?” he says. “Why don’t small business owners have a network of other small business owners to help them build up their referrals?” Since founding Alignable in 2012, Groves and co-founder Dan Slagen…

    Street Fightin How To's- 22 readers -
  • Selling to SMBs: AIDA and The Conversion Zone

    … I’ve had the pleasure of working alongside a number of elite companies as they’ve experienced the Technology Adoption Life Cycle (or as I like to call it, the bell curve ride), as portrayed in Geoffrey Moore’s book Crossing the Chasm. I’m often asked by entrepreneurs and venture capitalists alike to explain what changes throughout the course…

    Street Fightin EMail- 13 readers -
  • 5 Platforms for Cross-Promotions Between Local Businesses

    …, which means LoyalTap is POS independent. Businesses work directly with LoyalTap’s deployment coordinators to setup new coalition loyalty programs. 3. Alignable: Make connections with nearby merchants. A hyperlocal social network for small business owners, Alignable makes it easier for merchants to meet one another and form mutually beneficial…

    Stephanie Miles/ Street Fightin Social- 16 readers -
  • Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’

    … I was fortunate enough to join Constant Contact in the early days, (before the email marketing industry “crossed the chasm”) and spent 10+ years inside the tornado it would become. Since moving on and launching Alignable, I’ve continued to watch the evolution of SMB email marketing with a close eye. So when I read Constant Contact’s recent…

    Street Fightin EMail- 21 readers -
  • New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors

    …, GoDaddy is above Squarespace and mainly because of its favorably reviewed customer support. Small business owners are showing that they care more about being personally tended to and guided than they do about sheer usability, said Groves. Groves said that the SMB Trust Index will be released on a quarterly basis going forward. Nicole Spector is a contributor to Street Fight. …

    Street Fightin Facebook- 20 readers -
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