Alignable

  • Selling to SMBs: AIDA and The Conversion Zone

    … I’ve had the pleasure of working alongside a number of elite companies as they’ve experienced the Technology Adoption Life Cycle (or as I like to call it, the bell curve ride), as portrayed in Geoffrey Moore’s book Crossing the Chasm. I’m often asked by entrepreneurs and venture capitalists alike to explain what changes throughout the course…

    Street Fightin EMail- 10 readers -
  • 5 Platforms for Cross-Promotions Between Local Businesses

    … on their shared goals. Here are five examples of platforms that small and mid-size businesses can try. 1. LoyalBe: Connect with another merchant’s most valuable customers. LoyalBe is looking to make it easier for small businesses to succeed. Merchants are able to cross-promote their businesses through the online platform, while also rewarding…

    Stephanie Miles/ Street Fightin Social- 9 readers -
  • Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’

    …. This masterful move by Ben Chestnut and the MailChimp team was the right move to totally disrupt the market at a time when it was going mainstream. So how did Mailchimp become the industry leader, when it was only a single-digit market player? Freemium Model — This enabled Mailchimp to capture the vast share of small business users of email…

    Street Fightin EMail- 14 readers -
  • New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors

    … Community reviews matter for small business owenrs. For instance, if you run a salon and you’re looking for an online email provider, you’ll probably want to check in with other salon owners in your area (or at least other SMBs) to find out which service they suggest. Alignable, a social networking platform for small business owners, is based…

    Street Fightin Facebook- 15 readers -
  • 5 Word-of-Mouth Tips from Small Business Owners

    … Over the past few months I’ve shared a series of tips for how to generate more word-of-mouth (WOM) for your business. Today’s post is dedicated to sharing the very best word-of-mouth tips from the people who know it best: your fellow small business owners. All of these tips were contributed by members of Alignable, the free social network…

    Constant Contactin Social EMail- 14 readers -
  • Mastering Word-of-Mouth, Step 3: Reaching a Local Audience

    … At Alignable, we believe small business owners are stronger when you band together. My series of posts to date has been about the many ways business owners can generate word-of-mouth referrals when business relationships are formed locally. I’ve covered: How Small Businesses Can Use Word-of-Mouth to Stand Out from the Competition How…

    Constant Contactin Social EMail- 13 readers -
  • Mastering Word-of-Mouth, Step 2: Spread Your Word

    … on Alignable, the small business network, creates a public endorsement that generates word-of-mouth for your business. The more you do it for others the more it will happen for you! About the author: Eric Groves is the co-founder and CEO of Alignable, the local business network where small businesses and organizations connect and collaborate with others…

    Constant Contactin EMail- 11 readers -
  • Mastering Word-of-Mouth, Step One: Identify Your “Mouths”

    … concept in word-of-mouth: Simply put, you need to own your customer relationships. While encouraging your customers to “like” you on Facebook may have seemed simpler than asking for their email address, you didn’t own that relationship with your customer. Aligned Local Business Owners Alignable local businesses owners either share a common…

    Constant Contactin Affiliate EMail- 8 readers -
  • 5 Keys to Small Business Success From 2014

    … networking platforms like Alignable and Townsquared, and even loyalty programs like FiveStars (which provides businesses with a way to reward customers for shopping at their own stores, along with other locally-owned businesses in their neighborhoods) all gained significant traction this year, as local business owners discovered ways to work together through online channels. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Social Mobile EMail Twitter- 14 readers -
  • Five Hyperlocal Startups to Watch

    …. Requested, Sonny Mayugba, CEO The goal of Requested is to give people the ability to name their price for anything they want at a local restaurant or club. Mayugba calls it a mix of Priceline and Open Table. A user inputs how much they want pay, when they want to come, if they want extras (like “meet the chef”), and anything else for any number…

    Noah Davis/ Street Fightin Social- 8 readers -
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