All Etips

    • Get personal with marketing automation

      If you’ve ever received a personalized followup based on an opt-in or commerce action you have taken, or have ever received emails with special offers persuading you ...

      Starmark- 18 readers -
    • The Advent of AR Wearables

      Most people are familiar with using Augmented Reality (AR) on their phones. You simply run an app and point the camera at something – and that s ...

      Starmark- 14 readers -
  • Can Data Visualization improve your bottom line?

    …Albert Einstein once said, “Information is not knowledge.” If information were knowledge, we would all be marketing geniuses. Marketers often have vast customer data, during and after a marketing campaign, but it is often stored in a variety of systems and formats, and scattered among departmental silos. While there’s a lot of talk about developing…

    Starmark- 18 readers -
  • Does your business plan include voice search?

    …Let’s face it, voice search is the fastest growing type of search technology as evidenced by the fact that approximately 55% of teens and 41% of adults use voice search on a daily basis. With these numbers increasing on a daily basis, businesses need to take notice because it’s faster, hands-free, and most importantly, sooooooo... View Article…

    Starmark- 12 readers -
  • Facebook Launches Stories in App, but what does this mean for brands?

    …The social media giant Facebook recently rolled out with Facebook Stories, an in-app feature that allows people to share videos and photos that vanish after 24-hours. Of course we’re all familiar with this concept first introduced by Snapchat and subsequently Instagram, Messenger and WhatsApp. We know what you’re thinking…”What? Another place I have to post?!?”... View Article…

    Starmarkin Social- 10 readers -
  • Getting your feet wet with LinkedIn’s Marketing Solutions

    …Of all the major social media platforms, LinkedIn is fast becoming the most effective online tool for business networking and B2B lead generation. Over 443 million professionals currently use LinkedIn, with 70% surveyed describing it as “a trustworthy source of professional content.“ Reaching and motivating these networks of influencers has never been easier. LinkedIn’s Marketing... View Article…

    Starmark- 13 readers -
  • Are you tracking your inbound calls?

    …There’s no question there is considerable value placed on inbound sales calls: 100% contact rate, expressed interest in your business’ product and an intent to convert. It’s important to understand how your inbound calls are being generated and from which channel. Through call tracking you can hone in on what’s working to develop strategies…

    Starmark- 10 readers -
  • Are you mapping your customers’ journeys?

    …In eTip 230, we discussed utilizing personas to visualize your business’ current and potential customer segmentation. Now we look toward customer journey as a way of mapping out the emotional path those personas take when engaging with your company. The customer journey map helps visually relates the emotional attitude customers have throughout…

    Starmark- 13 readers -
  • The Micro-moment of Truth is here

    …Let’s face it – we’re living in a mobile-first world. According to industry analysts, the majority of online behavior now takes place on mobile devices. In fact, there’s a 60% chance you’re reading this article on your phone right now! Mobile devices have created a seismic shift in how consumers interact with brands – the... View Article…

    Starmark- 13 readers -
  • Instagram tests mid-roll video-ad pop-ups in stories

    …Seems like yesterday when Instagram began to offer sponsored posts in its photo stream, and soon thereafter, leveraged Facebook demographics to customize ads just for you; but now Instagram is taking it one step further in light of the fact that video storytelling has become the juggernaut for reaching and connecting with users. If you... View…

    Starmarkin Social- 14 readers -
  • Leverage the power of persuasion with video storytelling

    …In our last social media eTip, we predicted up-and-coming trends for 2017, chief among them, visual storytelling will take center stage this year as it continues to prove to be one of the most effective tools brands use to penetrate the social landscape. If your 2017 marketing strategy doesn’t include a video, you may as... View Article…

    Starmark- 16 readers -
  • 5 steps to put your Social Media strategy to work

    …As we know, social media continues to evolve, making it increasingly difficult to predict what the next hottest platform is going to be. In our last social media eTip, we outlined the top trends for 2017; now it’s time practice what we preach and execute on those strategies. Below are fives steps to help you... View Article…

    Starmarkin Social- 17 readers -
  • Is traditional media going the way of the DoDo Bird?

    …As the media landscape continues to diversify and become more fragmented, it becomes an even bigger challenge to determine how much of the advertising budget should be allocated to traditional media such as TV, radio, print and out of home. According to MoffettNathanson Research, 2016 experienced an 0.8% increase in traditional advertising spending…

    Starmark- 13 readers -
  • 2017 Trends in Social Media

    …Undoubtedly, 2016 has been a quite a year for social media–from Facebook’s big push in live stream videos to the battle between Instagram and Snapchat, the competition has been nothing short of fierce! We’ve also witnessed the impact that social media can have on worldwide events. Does the election ring a bell? On average, we’re... View Article…

    Starmarkin Social- 12 readers -
  • Get more ‘Personal’ with PURLs (Personalized URLs)

    …Today marketers have more big data at their fingertips than ever before revealing key insights about their customers and prospects. With all of this data at their disposal, marketers can leverage it to create more relevant and therefore more effective messages–proven to boost response rates. Relevancy is one reason that retargeting works so well. When... View Article…

    Starmark- 9 readers -
  • Is this the beginning of the end of Snapchat

    …It’s no secret that Instagram is quickly becoming the go-to platform for just about everything, especially now that it has added features found in both Snapchat and Facebook including live streaming. Could these updates foretell the beginning of the end of Snapchat? Since Instagram was purchased by Mark Zuckerberg back in 2012, the app has... View…

    Starmark- 9 readers -
  • Jingle All The Way to Social Success

    …‘Tis the season to plan, measure and optimize social campaigns to make holiday promotions successful for your business. However, before you bake those Black Friday, Cyber Monday and Holiday promotions, make a list and check it twice…then check it again. While you’re optimizing for revenue or brand awareness, combine social data to fill in consumer…

    Starmark- 9 readers -