All Etips

    • Are you mapping your customers’ journeys?

      In eTip 230, we discussed utilizing personas to visualize your business’ current and potential customer segmentation. Now we look toward customer journey as a way of mappin ...

      Starmark- 13 readers -
    • Are you tracking your inbound calls?

      There’s no question there is considerable value placed on inbound sales calls: 100% contact rate, expressed interest in your business’ product and an intent to co ...

      Starmark- 9 readers -
  • The Micro-moment of Truth is here

    …Let’s face it – we’re living in a mobile-first world. According to industry analysts, the majority of online behavior now takes place on mobile devices. In fact, there’s a 60% chance you’re reading this article on your phone right now! Mobile devices have created a seismic shift in how consumers interact with brands – the... View Article…

    Starmark- 13 readers -
  • Instagram tests mid-roll video-ad pop-ups in stories

    …Seems like yesterday when Instagram began to offer sponsored posts in its photo stream, and soon thereafter, leveraged Facebook demographics to customize ads just for you; but now Instagram is taking it one step further in light of the fact that video storytelling has become the juggernaut for reaching and connecting with users. If you... View…

    Starmarkin Social- 14 readers -
  • Leverage the power of persuasion with video storytelling

    …In our last social media eTip, we predicted up-and-coming trends for 2017, chief among them, visual storytelling will take center stage this year as it continues to prove to be one of the most effective tools brands use to penetrate the social landscape. If your 2017 marketing strategy doesn’t include a video, you may as... View Article…

    Starmark- 16 readers -
  • 5 steps to put your Social Media strategy to work

    …As we know, social media continues to evolve, making it increasingly difficult to predict what the next hottest platform is going to be. In our last social media eTip, we outlined the top trends for 2017; now it’s time practice what we preach and execute on those strategies. Below are fives steps to help you... View Article…

    Starmarkin Social- 17 readers -
  • Is traditional media going the way of the DoDo Bird?

    …As the media landscape continues to diversify and become more fragmented, it becomes an even bigger challenge to determine how much of the advertising budget should be allocated to traditional media such as TV, radio, print and out of home. According to MoffettNathanson Research, 2016 experienced an 0.8% increase in traditional advertising spending…

    Starmark- 13 readers -
  • 2017 Trends in Social Media

    …Undoubtedly, 2016 has been a quite a year for social media–from Facebook’s big push in live stream videos to the battle between Instagram and Snapchat, the competition has been nothing short of fierce! We’ve also witnessed the impact that social media can have on worldwide events. Does the election ring a bell? On average, we’re... View Article…

    Starmarkin Social- 12 readers -
  • Get more ‘Personal’ with PURLs (Personalized URLs)

    …Today marketers have more big data at their fingertips than ever before revealing key insights about their customers and prospects. With all of this data at their disposal, marketers can leverage it to create more relevant and therefore more effective messages–proven to boost response rates. Relevancy is one reason that retargeting works so well. When... View Article…

    Starmark- 9 readers -
  • Is this the beginning of the end of Snapchat

    …It’s no secret that Instagram is quickly becoming the go-to platform for just about everything, especially now that it has added features found in both Snapchat and Facebook including live streaming. Could these updates foretell the beginning of the end of Snapchat? Since Instagram was purchased by Mark Zuckerberg back in 2012, the app has... View…

    Starmark- 9 readers -
  • Jingle All The Way to Social Success

    …‘Tis the season to plan, measure and optimize social campaigns to make holiday promotions successful for your business. However, before you bake those Black Friday, Cyber Monday and Holiday promotions, make a list and check it twice…then check it again. While you’re optimizing for revenue or brand awareness, combine social data to fill in consumer…

    Starmark- 9 readers -
  • Are businesses reaping benefits from Instagram?

    …It’s plain and simple: Instagram came to life to give us (and our businesses) the power of visual storytelling. When we first wrote about Instagram four years ago, total users were 15 million and now, with more than 500 million users actively engaging on the platform, Instagram has become a global community juggernaut leveraged by... View Article…

    Starmark- 9 readers -
  • The synergy of User Interface and User Experience

    …User Interface Design (UI) and User Experience Design (UX) have been around for a long time, but understanding the difference between them is critical with emerging technologies in digital and mobile devices being developed and introduced practically every day! UI is the infrastructure, the framework for the interface design in which a person sees…

    Starmark- 13 readers -
  • Zero in on your targeted audience with personas

    …Building audience personas is a great way to visualize your business’ current and potential customer segmentation. Instead of reviewing abstract data points and demographic information, personas transform customer information into something that is cognitively compelling–putting a human face on all the facts, figures and actions. While strong personas are based on market research surveys and... View Article…

    Starmark- 7 readers -
  • Get On The Mobile Advertising Bandwagon

    …As savvy brand partners and advertisers, we know that mobile advertising now controls 51% of the digital ad spend according to eMarketer and it’s the first time in the history of digital advertising that mobile advertising market share has surpassed desktop. Mobile advertising should no longer be a mere consideration but an essential component…

    Starmarkin Mobile- 10 readers -
  • Why you should have a trade show strategy

    …Participating in trade shows is the ideal way to build your brand, generate new leads and highlight your products and services to your target customers all under one roof. Trade shows can also be a large investment for any company to take on. With so much at stake, it is critical that you have a... View Article…

    Starmark- 10 readers -
  • Provide the Perfect Amount of Push with Your Notifications

    …Picture this: It’s right around the end of a long work day, and right as you start to pack it up for the night your phone buzzes. Is it a phone call? Nope. A text? Negative. It’s a push notification from your favorite pizza company reminding you that it’s almost time for dinner and they... View Article…

    Starmark- 8 readers -