All Etips

    • What’s old is new again

      Like fashion trends, some marketing trends are cyclical. Right now, the habits and preferences of Millennials and Gen Zers are fueling the resurgence of se ...

      Starmark- 8 readers -
  • Tis’ the Season for Mobile Conversions

    …If your website doesn’t accommodate a mobile-first design approach, then you missed the mark this holiday season. According to Adobe Analytics, smartphones and tablets will account for over 54% of all website visits for e-commerce retail sites, making the importance of a mobile-first approach more important than ever. Even if your site…

    Starmark- 11 readers -
  • Target Your Ads Towards Households On Facebook

    …Reducing ad-spend waste and targeting advertising dollars to the purchasing decision-makers in a household is no longer beyond the reach of marketers. Introducing Household Audiences–Facebook’s newest value-driven ad tool that helps your business deliver relevant content to not only prospective buyers but members of their households as well…

    Starmarkin Social- 8 readers -
  • Ready for the Mobile Re-Index?

    …If you’ve been following the SEO news, you may have heard rumblings of Google’s next Mobilegeddon–the famous 2015 algorithm update that gave mobile-friendly sites higher priority in search rankings. In the end, some of the concern over major disruptions to page rank in 2015 might have been a bit overstated – but according to some... View Article…

    Starmark- 6 readers -
  • Branding at a Glance

    …With distracted consumers encountering visual noise from every angle, making sure your brand passes the glance test is more important than ever. The ascendency of social media got brands thinking small, and now many companies are paring down design flourishes in favor of logos based on great color and typography. After all, if a consumer... View Article…

    Starmark- 8 readers -
  • Prepare to make your website ADA compliant

    …ADA (American Disabilities Act) compliance has been a requirement for government & public entity websites for nearly 20 years. However, as the general public’s online lives are merging with daily physical needs for acquiring products and services, lawsuits citing ADA accessibility on consumer websites have recently cropped up in several states…

    Starmark- 11 readers -
  • Our New Post-Cookie Reality

    …Apple’s latest release of iOS 11, featured on the iPhone X, includes a (pretty cool) Safari browser feature called Intelligent Tracking Prevention. ITP takes Apple’s user privacy commitment to new heights, using AI-derived techniques to set stricter time limits on first- and third-party web cookies. While a wake-up call to the digital advertising…

    Starmark- 11 readers -
  • Why should your business embrace the UX principle?

    …Having a smart User Experience (UX) design could be the competitive advantage you need to achieve those aggressive business goals so it’s critical that businesses, large and small, start thinking about the end-user and how they’re going to feel when they experience your product or service. Solid UX design will generate meaningful engagement…

    Starmark- 14 readers -
  • 5 ways brand values set you up for success

    …Having a strong and consistent brand identity is essential to stand out in today’s marketplace. The strongest brands are based on delivering upon the organization’s mission and remain true at every point of contact. But how do you create strong values for your brand to ensure success for your company? Employees are your most effective... View…

    Starmark- 15 readers -
  • Combine creative and innovative technologies for out-of-home advertising

    …Combine creative and innovative technologies, and out-of-home (OOH) becomes highly engaging as advertisers find more meaningful, ubiquitous ways to be relevant in this out-of-home renaissance. Brands are creating experiences and evoking feelings through interactions with digital advertising; not only to engage their audiences, but to integrate data…

    Starmark- 17 readers -
  • Make sure your style guide is on-trend

    …In the rush to experiment with new media, technologies and platforms, businesses often neglect to think about how all of this affects the pillars of style that guide their core brands. Is your style guide keeping up with the latest trends? In the great social media rush of the mid-aughts, newly-minted social-media community managers were... View Article…

    Starmark- 12 readers -
  • Snapchat’s new ad manager simpifies advertising for for small businesses

    …As consumers continue to spend more time consuming digital media, advertisers should consider increasing their budget into digital channels especially now that Snapchat has launched its Snapchat Ad Manager, a new tool that allows advertisers of all sizes to purchase their own ads, setup campaigns with targeting, and monitor analytics on desktop or via a... View Article…

    Starmark- 13 readers -
  • Turn Facebook into a Lean, Mean, Lead Generation Machine

    …Most B2B advertisers typically look at social media as a top-of-the-funnel tactic when it comes to lead generation. If social is even considered into to the mix, many will lean towards a LinkedIn strategy, which makes total sense since LinkedIn operates the world’s largest professional network with 467 million members. But what if we told... View…

    Starmark- 15 readers -
  • The Advent of AR Wearables

    …Most people are familiar with using Augmented Reality (AR) on their phones. You simply run an app and point the camera at something – and that something (be it an ad, packaging, even a person’s face) comes to life. Snapchat, Pokémon Go and Google Translate are just a few common examples. Even more exciting to... View Article…

    Starmark- 16 readers -
  • Get personal with marketing automation

    …If you’ve ever received a personalized followup based on an opt-in or commerce action you have taken, or have ever received emails with special offers persuading you to return and complete a purchase you had abandoned, chances are you’ve already seen marketing automation in action. Marketing automation platforms allow you to manage all your marketing... View Article…

    Starmark- 19 readers -
  • Snapchat Spectacles – for fun and business

    …New “Snapchat Spectacles” are more than amazingly stylish and fun. In fact they offer some unique ways for businesses to show their products. Among the first to use their fun spirit in a business approach has been Hyatt who started their “Seeing through the Eyes of Others” campaign. Hyatt employees at multiple locations throughout the world... View…

    Starmark- 13 readers -