All Etips

    • Prepare to make your website ADA compliant

      ADA (American Disabilities Act) compliance has been a requirement for government & public entity websites for nearly 20 years. However, as the general public’s online lives a ...

      Starmark- 7 readers -
  • Our New Post-Cookie Reality

    …Apple’s latest release of iOS 11, featured on the iPhone X, includes a (pretty cool) Safari browser feature called Intelligent Tracking Prevention. ITP takes Apple’s user privacy commitment to new heights, using AI-derived techniques to set stricter time limits on first- and third-party web cookies. While a wake-up call to the digital advertising…

    Starmark- 11 readers -
  • Why should your business embrace the UX principle?

    …Having a smart User Experience (UX) design could be the competitive advantage you need to achieve those aggressive business goals so it’s critical that businesses, large and small, start thinking about the end-user and how they’re going to feel when they experience your product or service. Solid UX design will generate meaningful engagement…

    Starmark- 14 readers -
  • 5 ways brand values set you up for success

    …Having a strong and consistent brand identity is essential to stand out in today’s marketplace. The strongest brands are based on delivering upon the organization’s mission and remain true at every point of contact. But how do you create strong values for your brand to ensure success for your company? Employees are your most effective... View…

    Starmark- 15 readers -
  • Combine creative and innovative technologies for out-of-home advertising

    …Combine creative and innovative technologies, and out-of-home (OOH) becomes highly engaging as advertisers find more meaningful, ubiquitous ways to be relevant in this out-of-home renaissance. Brands are creating experiences and evoking feelings through interactions with digital advertising; not only to engage their audiences, but to integrate data…

    Starmark- 17 readers -
  • Make sure your style guide is on-trend

    …In the rush to experiment with new media, technologies and platforms, businesses often neglect to think about how all of this affects the pillars of style that guide their core brands. Is your style guide keeping up with the latest trends? In the great social media rush of the mid-aughts, newly-minted social-media community managers were... View Article…

    Starmark- 12 readers -
  • Snapchat’s new ad manager simpifies advertising for for small businesses

    …As consumers continue to spend more time consuming digital media, advertisers should consider increasing their budget into digital channels especially now that Snapchat has launched its Snapchat Ad Manager, a new tool that allows advertisers of all sizes to purchase their own ads, setup campaigns with targeting, and monitor analytics on desktop or via a... View Article…

    Starmark- 13 readers -
  • Turn Facebook into a Lean, Mean, Lead Generation Machine

    …Most B2B advertisers typically look at social media as a top-of-the-funnel tactic when it comes to lead generation. If social is even considered into to the mix, many will lean towards a LinkedIn strategy, which makes total sense since LinkedIn operates the world’s largest professional network with 467 million members. But what if we told... View…

    Starmark- 15 readers -
  • The Advent of AR Wearables

    …Most people are familiar with using Augmented Reality (AR) on their phones. You simply run an app and point the camera at something – and that something (be it an ad, packaging, even a person’s face) comes to life. Snapchat, Pokémon Go and Google Translate are just a few common examples. Even more exciting to... View Article…

    Starmark- 16 readers -
  • Get personal with marketing automation

    …If you’ve ever received a personalized followup based on an opt-in or commerce action you have taken, or have ever received emails with special offers persuading you to return and complete a purchase you had abandoned, chances are you’ve already seen marketing automation in action. Marketing automation platforms allow you to manage all your marketing... View Article…

    Starmark- 19 readers -
  • Snapchat Spectacles – for fun and business

    …New “Snapchat Spectacles” are more than amazingly stylish and fun. In fact they offer some unique ways for businesses to show their products. Among the first to use their fun spirit in a business approach has been Hyatt who started their “Seeing through the Eyes of Others” campaign. Hyatt employees at multiple locations throughout the world... View…

    Starmark- 13 readers -
  • Can Data Visualization improve your bottom line?

    …Albert Einstein once said, “Information is not knowledge.” If information were knowledge, we would all be marketing geniuses. Marketers often have vast customer data, during and after a marketing campaign, but it is often stored in a variety of systems and formats, and scattered among departmental silos. While there’s a lot of talk about developing... View Article…

    Starmark- 18 readers -
  • Facebook Launches Stories in App, but what does this mean for brands?

    …The social media giant Facebook recently rolled out with Facebook Stories, an in-app feature that allows people to share videos and photos that vanish after 24-hours. Of course we’re all familiar with this concept first introduced by Snapchat and subsequently Instagram, Messenger and WhatsApp. We know what you’re thinking…”What? Another place I have to post?!?”... View Article…

    Starmarkin Social- 10 readers -
  • Getting your feet wet with LinkedIn’s Marketing Solutions

    …Of all the major social media platforms, LinkedIn is fast becoming the most effective online tool for business networking and B2B lead generation. Over 443 million professionals currently use LinkedIn, with 70% surveyed describing it as “a trustworthy source of professional content.“ Reaching and motivating these networks of influencers has never…

    Starmark- 13 readers -
  • Are you tracking your inbound calls?

    …There’s no question there is considerable value placed on inbound sales calls: 100% contact rate, expressed interest in your business’ product and an intent to convert. It’s important to understand how your inbound calls are being generated and from which channel. Through call tracking you can hone in on what’s working to develop strategies…

    Starmark- 10 readers -
  • Are you mapping your customers’ journeys?

    …In eTip 230, we discussed utilizing personas to visualize your business’ current and potential customer segmentation. Now we look toward customer journey as a way of mapping out the emotional path those personas take when engaging with your company. The customer journey map helps visually relates the emotional attitude customers have throughout…

    Starmark- 13 readers -