All Etips

    • Jingle All The Way to Social Success

      ‘Tis the season to plan, measure and optimize social campaigns to make holiday promotions successful for your business. However, before you bake those Black Friday ...

      Starmark- 9 readers -
  • Get more ‘Personal’ with PURLs (Personalized URLs)

    …Today marketers have more big data at their fingertips than ever before revealing key insights about their customers and prospects. With all of this data at their disposal, marketers can leverage it to create more relevant and therefore more effective messages–proven to boost response rates. Relevancy is one reason that retargeting works so well. When... View Article…

    Starmark- 8 readers -
  • The synergy of User Interface and User Experience

    …User Interface Design (UI) and User Experience Design (UX) have been around for a long time, but understanding the difference between them is critical with emerging technologies in digital and mobile devices being developed and introduced practically every day! UI is the infrastructure, the framework for the interface design in which a person sees and... View Article…

    Starmark- 13 readers -
  • Zero in on your targeted audience with personas

    …Building audience personas is a great way to visualize your business’ current and potential customer segmentation. Instead of reviewing abstract data points and demographic information, personas transform customer information into something that is cognitively compelling–putting a human face on all the facts, figures and actions. While strong personas are based on market research surveys and... View Article…

    Starmark- 7 readers -
  • Get On The Mobile Advertising Bandwagon

    …As savvy brand partners and advertisers, we know that mobile advertising now controls 51% of the digital ad spend according to eMarketer and it’s the first time in the history of digital advertising that mobile advertising market share has surpassed desktop. Mobile advertising should no longer be a mere consideration but an essential component…

    Starmarkin Mobile- 10 readers -
  • Why you should have a trade show strategy

    …Participating in trade shows is the ideal way to build your brand, generate new leads and highlight your products and services to your target customers all under one roof. Trade shows can also be a large investment for any company to take on. With so much at stake, it is critical that you have a... View Article…

    Starmark- 10 readers -
  • Provide the Perfect Amount of Push with Your Notifications

    …Picture this: It’s right around the end of a long work day, and right as you start to pack it up for the night your phone buzzes. Is it a phone call? Nope. A text? Negative. It’s a push notification from your favorite pizza company reminding you that it’s almost time for dinner and they... View Article…

    Starmark- 8 readers -
  • Leveraging Buyer Intent to Optimize Rank in Search Engines

    …Understanding key insights about your customer base is critical to optimizing your website for success! Predicting what your customers want and how they search can help your business appear higher and higher in the rankings. All you need to do is a little homework. We already know that the majority of search engine queries can... View Article…

    Starmark- 6 readers -
  • Is broadcast advertising still relative?

    …Don’t give up on broadcast advertising yet! Just because we mentioned in a previous news article the ongoing evolution of television, and the advent of new media sweeping the adverting industry, it doesn’t mean the end for broadcast advertising. Actually, according to Nielsen’s first quarter 2016, television remains top brass, the most popular form…

    Starmark- 5 readers -
  • Creating Compelling Mobile Ads with Facebook Canvas

    …As a society driven by instant gratification and the need for fast information, we spend a good chunk of our time on our phones saying “bye Felicia” to sites that aren’t mobile-friendly. For businesses that survived (and those that didn’t), “mobilegeddon” (link that to previous etip) proved how critical it was and is to have... View Article…

    Starmarkin Social- 7 readers -
  • Programmatic is revolutionizing the digital ad industry

    …The digital ad industry has shifted towards automation so quickly that roughly $22 billion will be spent in programmatic in 2016; a +40% increase over 2015! Even though these statistics are nothing short of miraculous, the reality is that not everyone knows what “programmatic” means. In a nutshell, programmatic automates the decision-making of ad…

    Starmark- 7 readers -
  • Create a new marketing channel – literally – with your own branded TV channel

    …Expanding on the idea of on-demand television in 2015, Apple opened its doors to third-party developers on the AppleTV allowing any brand the opportunity to create their own personalized TV channel. An Apple TV channel is the latest and greatest owned media channel for marketers, we own the programming, content, and all the ads! It’s... View…

    Starmark- 7 readers -
  • The Local Marketing Power behind Pokémon Go!

    …The latest Pokemon craze is sweeping the streets and business is booming! This latest augmented reality game, “Pokémon Go,” has been sending droves of people into the real world to explore and catch virtual monsters. So why should businesses and marketers cash in to this new craze that has outperformed all social networks based on... View Article…

    Starmark- 8 readers -
  • Surviving Facebook’s Many Algorithm Updates

    …As marketers, it’s time we face the reality and roll with the punches of Facebook’s seemingly weekly updates to its algorithms. Actually, one of Mark Zuckerberg’s mantras is “… to keep shipping code…” and he certainly lives up to that. The good news is that the experience is constantly improving for users but it’s back... View Article…

    Starmark- 6 readers -
  • Why Prototype?

    …A prototype is a representation of a design for review before it goes into production. It allows you to understand and interact with the website or app and provide feedback at a stage where it’s relatively easy to make adjustments before full production begins. Like paper mock-up prototypes in the offline world, prototypes built for... View Article…

    Starmark- 9 readers -