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  • Former Sprint CEO Dan Hesse Joins Adknowledge Board of Directors

    … with consumers through mobile. Hesse was the CEO of Sprint from December 2007 until August 2014. The 2014 American Customer Satisfaction Index recognized Sprint as the most improved U.S. company in overall customer satisfaction over the previous six years across all 43 industries studied. During his last two full calendar years as CEO, Sprint’s…

    Paul Herdtner/ Adknowledge Blog- 17 readers -
  • Conversions Aren’t Enough: 5 Best Metrics for Measuring Branded Video

    … to viewers. Rather than simply looking at how many people clicked on a piece of content, vendors like Chartbeat measure engaged time by looking at how people are interacting with the webpage. You can have all the video views in the world, but if people are opening a new tab and focusing elsewhere immediately after landing on your videos, it’s…

    Adknowledge Blog- 20 readers -
  • 5 Reasons to Become a YouTube Advertiser

    …. 5 In a media world where Super Bowl ads cost millions of dollars per 30 seconds, only big brands can survive. What YouTube brings to the table is an opportunity for companies of any size to enter to enter a level—yet ever expanding—playing field. From a cost-to-ROI perspective, YouTube makes sense as an advertising channel. On average, shifting 18…

    Ritika Puri/ Adknowledge Blogin Social YouTube- 25 readers -
  • 4 Brands Killing It with Digital Video

    … For all of the changes the Internet has brought to advertising these past two decades, the industry’s future looks a lot like its recent past in one crucial way: there’s going to be lots and lots of video. Just as the latter half of the 20th century was dominated by TV advertising, brands will continue to employ video’s powerful combination…

    Adknowledge Blog- 18 readers -
  • Are You Doing Cross-Channel Marketing Correctly?

    … Speaking to your customers consistently across all channels has to be a priority for every business that wants to reach the modern buyer. Today’s customers expect to navigate their purchases seamlessly between social media, blogs, websites and every other channel from any and all of their devices. Cross-channel marketing unites all the various…

    Nick Rojas/ Adknowledge Blogin Content Facebook- 17 readers -
  • Every Media Buyer Needs to Know these 5 Digital Video Trends

    … is simple: mobile video consumption is growing at an accelerated pace, which means there’s a strong window of opportunity to run campaigns at highly competitive price points. According to one stat from eMarketer, more than 77 percent of all tablet users watch video programming on their devices monthly. That rate will grow to 87 percent by 2018. 2…

    Ritika Puri/ Adknowledge Blogin YouTube- 25 readers -
  • If You’re Not Doing Mobile Like These Brands, You’re Doing it Wrong

    … In the early days of mobile marketing, many wondered whether it would be possible to create experiences people actually enjoyed on such a small screen. Back in 2010, even Steve Jobs, godfather of the iPhone, famously went out of his way to declare, “Mobile advertising really sucks.” Fortunately, in the years that have followed, we’ve seen…

    Adknowledge Blog- 17 readers -
  • Are You Using the Wrong Content for Your Social Channels?

    Being a great social marketer is sort of like being a great DJ. You need to have excellent taste and a catalogue of great content people will love, but you also need to understand your audience. For instance, you wouldn’t spin classical music at the club on Saturday night, and you wouldn’t blast “Turn Down for What” at someone’s 50th wedding anniversary reception.

    Adknowledge Blog- 19 readers -
  • New Rules for Social Media Advertising in 2016 and Beyond

    With 2016 right around the corner (yes, seriously), the social media advertising landscape is very different from what it was just five short years ago. For one, Facebook’s ad strategy, back then, was in its infancy. Today, it provides one of the most powerful cross-device ad platforms on the market, with audience targeting features and ad carousel capabilities that allow ma ...

    Adknowledge Blog- 25 readers -
  • Want to Be a World-Class Marketer? Learn from Gaming Companies.

    …”) and Supercell (“Clash of Clans”) are some of the smartest out there when it comes to using their data to get the absolute most from their marketing dollars. In a sense, these companies need to be nearly perfect at executing their mobile marketing strategy, just to survive. After all, they don’t have a chance to put their products in physical stores…

    Adknowledge Blog- 16 readers -
  • The Video View: the Bastard Metric

    … I have been spending some time lately catching up on Game of Thrones, and the constant references to “bastards” has inspired me. Video views are the bastard metric because a video “view” is not simply a view anymore. And as a result, views are becoming empty metrics. I want to be clear that I am not saying a view is a worthless metric. It’s…

    Adknowledge Blog- 17 readers -
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