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  • Former Sprint CEO Dan Hesse Joins Adknowledge Board of Directors

    … with consumers through mobile. Hesse was the CEO of Sprint from December 2007 until August 2014. The 2014 American Customer Satisfaction Index recognized Sprint as the most improved U.S. company in overall customer satisfaction over the previous six years across all 43 industries studied. During his last two full calendar years as CEO, Sprint’s…

    Paul Herdtner/ Adknowledge Blog- 32 readers -
  • Conversions Aren’t Enough: 5 Best Metrics for Measuring Branded Video

    … One of the hardest things about creating branded video is figuring out whether it’s actually working. While most brands and agencies typically measure their online advertising by conversions and click-through rates, these metrics are flawed when it comes to branded content and native video, which is frequently more about building a long-term…

    Adknowledge Blog- 36 readers -
  • 5 Reasons to Become a YouTube Advertiser

    …. 5 In a media world where Super Bowl ads cost millions of dollars per 30 seconds, only big brands can survive. What YouTube brings to the table is an opportunity for companies of any size to enter to enter a level—yet ever expanding—playing field. From a cost-to-ROI perspective, YouTube makes sense as an advertising channel. On average, shifting 18…

    Ritika Puri/ Adknowledge Blogin Social YouTube- 41 readers -
  • 4 Brands Killing It with Digital Video

    … For all of the changes the Internet has brought to advertising these past two decades, the industry’s future looks a lot like its recent past in one crucial way: there’s going to be lots and lots of video. Just as the latter half of the 20th century was dominated by TV advertising, brands will continue to employ video’s powerful combination…

    Adknowledge Blog- 31 readers -
  • Are You Doing Cross-Channel Marketing Correctly?

    … Speaking to your customers consistently across all channels has to be a priority for every business that wants to reach the modern buyer. Today’s customers expect to navigate their purchases seamlessly between social media, blogs, websites and every other channel from any and all of their devices. Cross-channel marketing unites all the various…

    Nick Rojas/ Adknowledge Blogin Content Facebook- 34 readers -
  • Every Media Buyer Needs to Know these 5 Digital Video Trends

    … Digital video is one of the biggest opportunities in advertising—the decision to launch a campaign will be a great one. Platforms like YouTube give a new twist to the mass-market value of television: in addition to generating reach, you’ll be able to drive conversions and direct ROI for your client or brand. To achieve the best results…

    Ritika Puri/ Adknowledge Blogin YouTube- 38 readers -
  • If You’re Not Doing Mobile Like These Brands, You’re Doing it Wrong

    … In the early days of mobile marketing, many wondered whether it would be possible to create experiences people actually enjoyed on such a small screen. Back in 2010, even Steve Jobs, godfather of the iPhone, famously went out of his way to declare, “Mobile advertising really sucks.” Fortunately, in the years that have followed, we’ve seen…

    Adknowledge Blog- 29 readers -
  • New Rules for Social Media Advertising in 2016 and Beyond

    … worldwide in 2015—an increase of 33.5% from 2014. This number represents 16% of all digital advertising spend. Another forecast from the Social Times points out that Facebook CPCs rose roughly 8% between 2013 and 2014, which is a sign that the social giant is becoming more mature as an ad platform. If you’re still approaching channels like Facebook…

    Adknowledge Blogin Social Facebook- 32 readers -
  • Want to Be a World-Class Marketer? Learn from Gaming Companies.

    … marketing budgets to start, the only way to succeed is by being extraordinarily efficient. To do this, game developers rely heavily on one metric that many other marketers have yet to fully exploit: user lifetime value, or LTV. What’s LTV? For those unfamiliar, LTV is the amount of money a company can expect to make from roping in a single…

    Adknowledge Blog- 34 readers -
  • The Video View: the Bastard Metric

    … videos are viewed that can be considered standard across all platforms, channels and use cases. Some platforms don’t even consider a video as viewed unless it has been watched for at least 30 seconds, while others will take anything they can get. Of course, brand videos can go viral; but these days, in order for a brand to get the most ROI out…

    Adknowledge Blog- 25 readers -
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