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  • Former Sprint CEO Dan Hesse Joins Adknowledge Board of Directors

    … with consumers through mobile. Hesse was the CEO of Sprint from December 2007 until August 2014. The 2014 American Customer Satisfaction Index recognized Sprint as the most improved U.S. company in overall customer satisfaction over the previous six years across all 43 industries studied. During his last two full calendar years as CEO, Sprint’s…

    Paul Herdtner/ Adknowledge Blog- 28 readers -
  • Conversions Aren’t Enough: 5 Best Metrics for Measuring Branded Video

    … to viewers. Rather than simply looking at how many people clicked on a piece of content, vendors like Chartbeat measure engaged time by looking at how people are interacting with the webpage. You can have all the video views in the world, but if people are opening a new tab and focusing elsewhere immediately after landing on your videos, it’s…

    Adknowledge Blog- 31 readers -
  • 5 Reasons to Become a YouTube Advertiser

    … a video are a campaign’s most engaged audiences. 4 In a recent webinar, Dun and Bradstreet’s CMO Rishi Dave explained the importance of creating “a singular, integrated view of your data and insights required to manage your web of relationships.” With traditional video advertising mediums like TV, this ambitious goal is almost impossible…

    Ritika Puri/ Adknowledge Blogin Social YouTube- 39 readers -
  • 4 Brands Killing It with Digital Video

    … For all of the changes the Internet has brought to advertising these past two decades, the industry’s future looks a lot like its recent past in one crucial way: there’s going to be lots and lots of video. Just as the latter half of the 20th century was dominated by TV advertising, brands will continue to employ video’s powerful combination…

    Adknowledge Blog- 28 readers -
  • Are You Doing Cross-Channel Marketing Correctly?

    … Speaking to your customers consistently across all channels has to be a priority for every business that wants to reach the modern buyer. Today’s customers expect to navigate their purchases seamlessly between social media, blogs, websites and every other channel from any and all of their devices. Cross-channel marketing unites all the various…

    Nick Rojas/ Adknowledge Blogin Content Facebook- 31 readers -
  • Every Media Buyer Needs to Know these 5 Digital Video Trends

    … Digital video is one of the biggest opportunities in advertising—the decision to launch a campaign will be a great one. Platforms like YouTube give a new twist to the mass-market value of television: in addition to generating reach, you’ll be able to drive conversions and direct ROI for your client or brand. To achieve the best results…

    Ritika Puri/ Adknowledge Blogin YouTube- 35 readers -
  • If You’re Not Doing Mobile Like These Brands, You’re Doing it Wrong

    … In the early days of mobile marketing, many wondered whether it would be possible to create experiences people actually enjoyed on such a small screen. Back in 2010, even Steve Jobs, godfather of the iPhone, famously went out of his way to declare, “Mobile advertising really sucks.” Fortunately, in the years that have followed, we’ve seen…

    Adknowledge Blog- 26 readers -
  • New Rules for Social Media Advertising in 2016 and Beyond

    … worldwide in 2015—an increase of 33.5% from 2014. This number represents 16% of all digital advertising spend. Another forecast from the Social Times points out that Facebook CPCs rose roughly 8% between 2013 and 2014, which is a sign that the social giant is becoming more mature as an ad platform. If you’re still approaching channels like Facebook…

    Adknowledge Blogin Social Facebook- 28 readers -
  • Want to Be a World-Class Marketer? Learn from Gaming Companies.

    … marketing budgets to start, the only way to succeed is by being extraordinarily efficient. To do this, game developers rely heavily on one metric that many other marketers have yet to fully exploit: user lifetime value, or LTV. What’s LTV? For those unfamiliar, LTV is the amount of money a company can expect to make from roping in a single…

    Adknowledge Blog- 31 readers -
  • The Video View: the Bastard Metric

    … I have been spending some time lately catching up on Game of Thrones, and the constant references to “bastards” has inspired me. Video views are the bastard metric because a video “view” is not simply a view anymore. And as a result, views are becoming empty metrics. I want to be clear that I am not saying a view is a worthless metric. It’s…

    Adknowledge Blog- 23 readers -
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