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  • Former Sprint CEO Dan Hesse Joins Adknowledge Board of Directors

    … with consumers through mobile. Hesse was the CEO of Sprint from December 2007 until August 2014. The 2014 American Customer Satisfaction Index recognized Sprint as the most improved U.S. company in overall customer satisfaction over the previous six years across all 43 industries studied. During his last two full calendar years as CEO, Sprint’s…

    Paul Herdtner/ Adknowledge Blog- 33 readers -
  • Biggest B2B Challenges Vary by Company Size

    … Ever sat back at your keyboard and day dreamed about how easy the other guy has it? In this case it doesn’t matter if you are the big company guy dreaming of the small start-up or vice versa, we all think the other guy has it easier. And it turns out they may have. As we wrap up our look at B2B Content Marketing, we’ll see that B2B Challenges…

    Daily Conversions- 9 readers -
  • What Functions B2B Marketers Outsource Most Often

    … You can’t do it all, and when it comes to Content Marketing, the functions B2B Marketers outsource most often are writing and design. At least according to a recent Content Marketing Institute study titled the 2014 B2B Content Marketing Trends Report. Nearly two-thirds of B2B Content marketers outsource writing, according to the report, and just…

    Daily Conversions- 8 readers -
  • Mobile Ad Dollars Moving into Search Apps

    …, a key shift is occurring where we see mobile ad dollars moving into targeted apps. Mobile search advertising is defined by eMarketer as paid ads served by search engines, search applications and carrier portals to all mobile devices, including smartphones and tablets. However, as users are becoming more sophisticated, they are increasingly using apps…

    Daily Conversionsin Mobile- 11 readers -
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