All Things Martech

  • Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM

    … Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer relationship management (CRM) system through a new alliance with Adobe’s Marketing Cloud. This week, Microsoft and predictive analytics firm Versium are announcing a new integration that boosts the CRM’s…

    Marketing Land- 15 readers -
  • Say hello to the newest intelligent agent, Ozlo

    …. The Ozlo tech team includes veterans from Apple, Facebook, Google, Amazon, Microsoft, and Mozilla. Ozlo is free as an iOS app or via the Web. An Android app is planned for release by the end of the year, with versions for Facebook Messenger and other messaging apps by next year. The company’s business model calls for taking a percentage…

    Marketing Land- 14 readers -
  • Expedia now lets you pick Hawaii travel packages with your smile

    … led to an increase in vacations to Hawaii. Facial recognition is one of several biometric techniques enjoying a boom among marketers, although most applications to date have emphasized measurement of existing campaigns instead of using expressions to inform consumer decisions. About The Author Barry Levine covers marketing technology…

    Marketing Land- 17 readers -
  • Marketing automation made easy

    … is that the logic supports the business flow. Test your logic by placing data into the campaign logic and watching what happens. Test all the different options to make sure the flow works as expected. Use records associated with your internal team until you’re ready to go live. Once your logic is solidified, migrate it to where your prospects…

    Marketing Land- 17 readers -
  • The mobile wallet could grow up to become a real marketing channel

    … Screens from Urban Airship/Politico Europe’s Brexit updates wallet card. “Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes, and discount cards. But that’s only because its name is borrowed from the days when all “stores” were tangible. The future of the humble…

    Marketing Land- 19 readers -
  • IAB’s first report on VR/AR surveys the terrain for marketers

    … A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented, and spherical, marketers are eager to get involved. To help set the stage, the Interactive Advertising Bureau (IAB) is out with its first report on the subject, “Is Virtual the New Reality?: A Market Snapshot of VR…

    Marketing Landin Google Facebook- 17 readers -
  • Optimove adds an intelligent agent for self-optimizing marketing campaigns

    … at a web page on casual shoes, and then later see a follow-up ad from Optimove on Facebook for those shoes — the same ad that everyone else in her micro-segment of similar attributes and behaviors sees. The new Optibot is designed to shake things up a bit, addressing what Yakuel told me was a “tension” between data scientists and marketers. Data…

    Marketing Land- 15 readers -
  • Marketing automation tools compared: GetResponse, Marketo and HubSpot

    … unlikely that a company would need its largest bundle. Even within its mid-priced bundles, which range from $49 to $165 a month, you get unlimited usage of several features and extensive data and contact space. GetResponse, the most affordable option of all three, says it provides the same features as its competitors. A/B testing capabilities HubSpot…

    Marketing Land- 32 readers -
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