All Things Martech

  • Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM

    … Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer relationship management (CRM) system through a new alliance with Adobe’s Marketing Cloud. This week, Microsoft and predictive analytics firm Versium are announcing a new integration that boosts the CRM’s…

    Marketing Land- 14 readers -
  • Say hello to the newest intelligent agent, Ozlo

    …. The Ozlo tech team includes veterans from Apple, Facebook, Google, Amazon, Microsoft, and Mozilla. Ozlo is free as an iOS app or via the Web. An Android app is planned for release by the end of the year, with versions for Facebook Messenger and other messaging apps by next year. The company’s business model calls for taking a percentage…

    Marketing Land- 14 readers -
  • Expedia now lets you pick Hawaii travel packages with your smile

    … led to an increase in vacations to Hawaii. Facial recognition is one of several biometric techniques enjoying a boom among marketers, although most applications to date have emphasized measurement of existing campaigns instead of using expressions to inform consumer decisions. About The Author Barry Levine covers marketing technology…

    Marketing Land- 16 readers -
  • Marketing automation made easy

    … is that the logic supports the business flow. Test your logic by placing data into the campaign logic and watching what happens. Test all the different options to make sure the flow works as expected. Use records associated with your internal team until you’re ready to go live. Once your logic is solidified, migrate it to where your prospects…

    Marketing Land- 17 readers -
  • The mobile wallet could grow up to become a real marketing channel

    … Screens from Urban Airship/Politico Europe’s Brexit updates wallet card. “Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes, and discount cards. But that’s only because its name is borrowed from the days when all “stores” were tangible. The future of the humble…

    Marketing Land- 19 readers -
  • IAB’s first report on VR/AR surveys the terrain for marketers

    … to action — within the user’s current VR experience, people simply hit the skip button, or they leave. You can’t just put things into a scene. A lot more work needs to be done to get the integration points right. It can be extremely jarring when you’re immersed in another world.’” The report also summarizes a selection of marketing/advertising…

    Marketing Landin Google Facebook- 17 readers -
  • Optimove adds an intelligent agent for self-optimizing marketing campaigns

    … Marketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing tool to add an intelligent assistant. The Israeli company, founded in 2009 and headquartered in New York City, has launched Optibot, which it describes as “the marketing industry’s first CRM [customer…

    Marketing Land- 15 readers -
  • Marketing automation tools compared: GetResponse, Marketo and HubSpot

    … Due to the realities of today’s marketing environment — namely, content overload, multiple platforms and non-linear sales funnels — it’s no question that marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple channels, businesses can keep their marketing strategies…

    Marketing Land- 31 readers -
Get the top posts daily into your mailbox!