All Things Martech

  • Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM

    … Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer relationship management (CRM) system through a new alliance with Adobe’s Marketing Cloud. This week, Microsoft and predictive analytics firm Versium are announcing a new integration that boosts the CRM’s…

    Marketing Land- 17 readers -
  • Say hello to the newest intelligent agent, Ozlo

    … Comparative searches on Ozlo and Google Assistant. The society of intelligent agents now has a new member. His name is Ozlo, from the Palo Alto, California-based company of the same name. According to co-founder and CEO Charles Jolley, he’s the only independent intelligent agent left, now that Samsung has scooped up Viv. But the key…

    Marketing Land- 19 readers -
  • LiveRamp extends its multi-channel identity resolution service to its clients

    Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to client companies. Owned by marketing data provider Acxiom, Liveramp is launching IdentityLink so that the service — which links data across channels to generate individual customer profiles — can now be used by clients for their own cross-chann ...

    Marketing Land- 16 readers -
  • Expedia now lets you pick Hawaii travel packages with your smile

    …. If the viewer watches at least half of the two minute video, and has smiled for what the algorithm considers a sufficient number of times, a personalized travel package is presented as a web page, along with one of three 30-second videos representing either Iwa (Bird, and Hawai‘i’s all-knowing guide), He‘e (Octopus, Hawai‘i’s loving spirit…

    Marketing Land- 18 readers -
  • Marketing automation made easy

    … is that the logic supports the business flow. Test your logic by placing data into the campaign logic and watching what happens. Test all the different options to make sure the flow works as expected. Use records associated with your internal team until you’re ready to go live. Once your logic is solidified, migrate it to where your prospects…

    Marketing Land- 19 readers -
  • The mobile wallet could grow up to become a real marketing channel

    … Screens from Urban Airship/Politico Europe’s Brexit updates wallet card. “Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes, and discount cards. But that’s only because its name is borrowed from the days when all “stores” were tangible. The future of the humble…

    Marketing Land- 23 readers -
  • IAB’s first report on VR/AR surveys the terrain for marketers

    … A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented, and spherical, marketers are eager to get involved. To help set the stage, the Interactive Advertising Bureau (IAB) is out with its first report on the subject, “Is Virtual the New Reality?: A Market Snapshot of VR…

    Marketing Landin Google Facebook- 19 readers -
  • Optimove adds an intelligent agent for self-optimizing marketing campaigns

    … at a web page on casual shoes, and then later see a follow-up ad from Optimove on Facebook for those shoes — the same ad that everyone else in her micro-segment of similar attributes and behaviors sees. The new Optibot is designed to shake things up a bit, addressing what Yakuel told me was a “tension” between data scientists and marketers. Data…

    Marketing Land- 17 readers -
  • Marketing automation tools compared: GetResponse, Marketo and HubSpot

    … unlikely that a company would need its largest bundle. Even within its mid-priced bundles, which range from $49 to $165 a month, you get unlimited usage of several features and extensive data and contact space. GetResponse, the most affordable option of all three, says it provides the same features as its competitors. A/B testing capabilities HubSpot…

    Marketing Land- 35 readers -
Get the top posts daily into your mailbox!