All Things Martech

  • Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM

    … Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer relationship management (CRM) system through a new alliance with Adobe’s Marketing Cloud. This week, Microsoft and predictive analytics firm Versium are announcing a new integration that boosts the CRM’s…

    Marketing Land- 11 readers -
  • Say hello to the newest intelligent agent, Ozlo

    … Comparative searches on Ozlo and Google Assistant. The society of intelligent agents now has a new member. His name is Ozlo, from the Palo Alto, California-based company of the same name. According to co-founder and CEO Charles Jolley, he’s the only independent intelligent agent left, now that Samsung has scooped up Viv. But the key…

    Marketing Land- 10 readers -
  • Expedia now lets you pick Hawaii travel packages with your smile

    …. If the viewer watches at least half of the two minute video, and has smiled for what the algorithm considers a sufficient number of times, a personalized travel package is presented as a web page, along with one of three 30-second videos representing either Iwa (Bird, and Hawai‘i’s all-knowing guide), He‘e (Octopus, Hawai‘i’s loving spirit…

    Marketing Land- 13 readers -
  • Marketing automation made easy

    … organizations, marketing automation has become the hub around which all other tools in the marketing stack align (e.g., website, customer relationship management). But that doesn’t mean it has to be complex. What it means is that marketing automation is the key ingredient to very successful marketing organizations. Some opinions expressed in this article…

    Marketing Land- 12 readers -
  • The mobile wallet could grow up to become a real marketing channel

    … Screens from Urban Airship/Politico Europe’s Brexit updates wallet card. “Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes, and discount cards. But that’s only because its name is borrowed from the days when all “stores” were tangible. The future of the humble…

    Marketing Land- 17 readers -
  • IAB’s first report on VR/AR surveys the terrain for marketers

    … to action — within the user’s current VR experience, people simply hit the skip button, or they leave. You can’t just put things into a scene. A lot more work needs to be done to get the integration points right. It can be extremely jarring when you’re immersed in another world.’” The report also summarizes a selection of marketing/advertising…

    Marketing Landin Google Facebook- 13 readers -
  • Optimove adds an intelligent agent for self-optimizing marketing campaigns

    … Marketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing tool to add an intelligent assistant. The Israeli company, founded in 2009 and headquartered in New York City, has launched Optibot, which it describes as “the marketing industry’s first CRM [customer…

    Marketing Land- 11 readers -
  • Marketing automation tools compared: GetResponse, Marketo and HubSpot

    … Due to the realities of today’s marketing environment — namely, content overload, multiple platforms and non-linear sales funnels — it’s no question that marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple channels, businesses can keep their marketing strategies…

    Marketing Land- 28 readers -
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