All Things Seo Column

  • More content, less traffic: part I

    … and not necessarily Search Engine Land. Staff authors are listed here. About The Author Conrad Saam is the founder and general manager of Mockingbird Marketing (formerly Atticus Marketing), an agency delivering advanced online marketing exclusively for the legal industry. Previously, he spent 6 years running marketing for legal Q&A site Avvo -- which…

    Conrad Saam/ Search Engine Landin SEO Content- 3 readers -
  • SEO trends to prepare for in 2017

    … publications like Search Engine Journal, Entrepreneur Magazine, Search Engine Watch, Moz, Fast Company, Huffington Post and many more. He has been recommended as a ‘must follow’ SEO expert by Search Engine Watch and has been named one of the top content marketing influencers by Onalytica two years in a row. He's passionate about fitness, entrepreneurship, startups and all things digital marketing. …

    Pratik Dholakiya/ Search Engine Landin SEO Google- 17 readers -
    Earlier about the same topic:
  • Canonical chaos: doubling down on duplicate content

    … variations of a piece of content. It is hard enough standing out in the often hypercompetitive search landscape, so you would imagine that most businesses had these foundational SEO issues under control. Unfortunately, our experience would tell us otherwise. In fact, it seems that in the wake of many sites moving towards HTTPS for the promised…

    Search Engine Landin SEO Content- 9 readers -
  • How Google is tackling fake news, and why it should not do it alone

    … be abused in the future. Google, therefore, has a large dependency on other organizations to do this task — and a large interest in seeing it happen. The smart thing Google has done is to fund such organizations, and this month it has given €150,000 to three UK organizations working on fact-checking projects (plus others elsewhere in the world). One…

    Search Engine Landin SEO Google How To's- 14 readers -
  • Google’s shift to mobile-first: mobile moments that matter

    … to developing a successful mobile-first strategy that improves performance. Consider the four statistics below; By 2019, mobile ad spending is expected to increase to $195.55 billion, and mobile ads will account for 70.1 percent of all digital advertising, Source: Venture Beat. By 2019, PQ Media estimates that content marketing will be a $300…

    Jim Yu/ Search Engine Landin SEO Google- 10 readers -
  • The trouble with truth

    …Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question. The post The trouble with truth appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Janet Driscoll Miller/ Search Engine Land- 57 readers -
  • US Presidential election data: searcher intent vs. demographic polling

    … and prediction was wrong. Well, all but one. In the weeks leading up to the election, as polls showed Hillary Clinton leading by a cumulative average of three percentage points or more, Donald Trump was quietly garnering 58 percent of intent-driven Google search queries related to the two candidates. If that doesn’t sound particularly significant…

    Search Engine Landin SEO Google- 7 readers -
  • Last-minute SEO for the holidays

    … and plan to get shopping a bit earlier next year. Before we get started, I want to give a hat tip to fellow Search Engine Land author Lydia Jorden, who published a piece last week titled, “Holiday optimization tips for remaining competitive in the SERP.” It contained some good advice and sparked my thoughts on what else I would do if I needed to get some…

    Dave Davies/ Search Engine Landin SEO- 15 readers -
  • Common Search: The open source project bringing back PageRank

    … Over the last several years, Google has slowly reduced the amount of data available to SEO practitioners. First it was keyword data, then PageRank score. Now it is specific search volume from AdWords (unless you are spending some moola). You can read more about this in Russ Jones’s excellent article that details the impact of his company’s…

    Search Engine Landin SEO- 8 readers -
  • For e-commerce success: SEO > aesthetics

    … search engine optimization (SEO). When brands focus on building e-commerce environments that are attractive and functional but ignore or forget about SEO, they immediately lose opportunities to attract and convert new customers from organic channels. The good news is that by adhering to the following e-commerce optimization recommendations, you can…

    Search Engine Landin SEO- 20 readers -
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