All Things Seo Column

    • Relaunching your website? Don’t forget an SEO audit!

      So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website.

      Janet Driscoll Miller/ Search Engine Land- 23 readers -
  • Google AMP carousels are multiplying!

    Why is it important to attend SMX? Search is always changing and what better what to keep yourself in the loop by coming together as a group of search marketing professionals and talking it out? Whether you're ...

    Search Engine Land- 13 readers -
  • 3 reasons why you can safely ignore your competitors’ traffic metrics

    … year, for example, I wrote a blog post listing over 50 ways to drive traffic to a website. That post was picked up by numerous SEO practitioners and marketers, and over time, it became the number one traffic generator to the website — accounting for over 50 percent of traffic. The problem, however, was it didn’t result in one inquiry, and all…

    Search Engine Landin SEO- 14 readers -
  • A simple checklist to prep for the Google mobile-first index

    … got a head start back in 2010 when I told you about this, that’s great; unfortunately, prior to the mobile-first index, Google was ranking websites based on desktop content and not on the mobile content, and so none of this affected mobile SEO. [Cue Sad Trombone] Fortunately, that’s changing. A few months ago, in preparation for the mobile-first…

    Bryson Meunier/ Search Engine Landin SEO Google- 15 readers -
  • Why SEO & lousy content don’t mix

    … value and matches end users’ expectations. In fact, content is among Google’s top three ranking factors — so it plays a central role in successful SEO strategies. Good content will generate links and will also help Google’s RankBrain better understand what your site is about and how it benefits users. Yet even though content plays such an important…

    Search Engine Landin SEO Content- 27 readers -
  • The flexibility requirement for SEO agencies

    … are rare, but if you’ve worked in the SEO consulting field for any period of time, you know they aren’t. As SEOs, and especially for those on the agency side, you are often the last to know what’s happening. Regardless of how much you try to keep yourself in the loop, sometimes information gets to you after the fact. Flexibility is crucial…

    Casie Gillette/ Search Engine Landin SEO- 14 readers -
  • 5 B2B marketing tips to jump-start your 2017 results

    … you insight into what paid keywords and campaigns are driving the most phone calls. When considering the ROI of a campaign, close the loop and understand the complete influence of paid search by measuring both online leads and phone calls from your campaigns. When applied to organic site visitors, call tracking also helps measure return from SEO…

    Search Engine Landin SEO- 24 readers -
  • Brand vs. local Knowledge Graph result: Which is better?

    … in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Tony Edward is a Senior SEO Manager at Elite SEM and an Adjunct Instructor of Search Marketing at NYU. He leads the SEO team at Elite SEM's New York City office. Tony has been in the online marketing industry for eight years. His background stems from affiliate marketing and has experience in paid search, social media and video marketing. …

    Search Engine Landin SEO Google- 12 readers -
  • A comprehensive guide to SSL certificates

    … expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Stephanie LeVonne is an SEO Analyst at Elite SEM, a performance-driven digital marketing agency specializing in SEM & SEO. As a creative digital marketer, Stephanie enjoys helping clients realize their full potential by bridging the gap between their content/PR initiatives and SEO. …

    Search Engine Landin SEO- 15 readers -
  • 4 steps to make your organic listings more effective

    … You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your time researching some of those gray (or even black) hat…

    Search Engine Landin SEO- 14 readers -
  • What you’re missing with SEO that will make a world of difference

    … There are two approaches to take when it comes to developing new digital marketing or online reputation strategies. The first approach sees marketers and SEO strategists creating proactive campaigns that push content to consumers with the intention of soliciting immediate reactions. The second method is considered to be responsive, where…

    Search Engine Landin SEO- 27 readers -
  • Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)

    … Google’s AMP rich cards look like they should work. The format is visually appealing, and AMP rich card carousels usually appear at the top of mobile search results, dominating the first viewport. They also provide a brand showcase publishers should love. AMP “Top Stories” scrolling rich card carousel in Google mobile search But recently…

    Search Engine Landin SEO- 13 readers -
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