All Things Seo Column

    • The complete guide to optimizing content for SEO (with checklist)

      Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere. Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these ...

      Nate Dame/ Search Engine Landin SEO Content- 27 readers -
    • SEO & website design: Everything you need to know

      Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front.

      Search Engine Landin SEO- 24 readers -
    • In the age of RankBrain, these foundational SEO issues still matter

      There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of time and resources anyway.

      Nate Dame/ Search Engine Landin SEO- 29 readers -
  • 5 must-dos for SEO beginners

    … people tend to stick to what they know. That can be dangerous in the rapidly evolving SEO space, as the search engines continually adjust what they’re looking for and how they display results. Following, some of the significant — but sometimes forgotten — levers you can pull to enhance your SEO efficiency Keyword grouping Keyword grouping refers…

    Jordan Kasteler/ Search Engine Landin SEO- 19 readers -
  • How to add schema markup to your site using Google Tag Manager

    … The importance of schema.org has significantly grown in the SEO world since its introduction in 2011. Schema.org is a collection of schemas for structured data markup (sometimes called “schema markup”) that helps search engines better understand content on websites. Implementing this markup on a site can also improve how that site’s listings…

    Search Engine Landin SEO Google How To's- 20 readers -
  • Images: Your easiest page speed win

    … be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She…

    Kristine Schachinger/ Search Engine Landin SEO- 16 readers -
  • Ripoff Report is apparently subverting Google take-downs

    … to in the current situations. Any SEO professional could compare those example URLs and expect those types of modifications over time in order to better optimize a site for search. Keywords specific to the article page were introduced (“name-of-company”…) while some less-valuable characters were removed (“.htm”), and topic categorization keywords were…

    Chris Silver Smith/ Search Engine Landin SEO Google- 13 readers -
  • 5 ways your merchandising strategy is affecting SEO performance

    When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a brand’s product mix, but rather a strategy is developed based on the holistic needs of the website.

    Search Engine Land- 14 readers -
  • 1,000 ways to redirect

    …, and it will make it easier to learn more as you run into different situations or new systems. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Patrick Stox is an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup, the most successful SEO Meetup in the US. …

    Search Engine Landin SEO- 13 readers -
  • Strategies for capturing ‘made in the USA’ searches

    … illustrate my perspective as a consumer; none of the companies discussed are clients or affiliates, nor do I have any data on their PPC or SEO campaigns. I’ll provide five examples across two searches, along with my recommendations for how search marketers can help consumers purchase Made in the USA products with confidence. Search #1: Lamps made…

    Search Engine Landin Paid Search SEO- 12 readers -
  • 5 quick SEO wins for new clients

    … for your clients? Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Christian Sculthorp is a transplanted Canadian who's decided to head over Australia to be an SEO Consultant in Sydney. He dabbles in e-commerce and is also the co-founder of NaughtyNorth. Christian has led the SEO strategy for companies ranging from local plumbers to Fortune 500s. He's been helping companies rank for valuable keywords for over 7 years now. …

    Search Engine Landin SEO- 15 readers -
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