All Things Seo Column

    • How we hijacked Google’s SEO guide search rankings

      I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases.

      Search Engine Landin SEO Google How To's- 32 readers -
    • Google site search is on the way out. Now what?

      Spring has sprung, and Google has started off the season with some spring cleaning of its service lineup. They’ve recently announced that Google Site Search is on the way out. Come April 1, 2017, Google will discontinue sales and new renewals of the service, and a year later, April 1, 2018, the service will be completely shut down.

      Search Engine Landin SEO Google- 24 readers -
    • Why UX is pivotal to the future of SEO

      Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX). At the end of the day, what is good for the consumer is good for organic search performance — especially i ...

      Search Engine Landin SEO- 27 readers -
  • How AI will shape the future of search

    There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar as their only way of accessing content.

    Justin Freid/ Search Engine Land- 11 readers -
  • Are technical and content audits still relevant?

    Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as search has evolved. Audits now cover much more than purely technical factors such as indexation, status codes and broken links. To stay relevant, audits have broadened to include aspects such as site navigation, content engagement, conten ...

    Search Engine Land- 13 readers -
  • 3 steps to overcoming site issues that impact performance

    … of customers — not to mention damage web traffic and hurt search engine rankings. Given the competitive nature of the digital ecosystem, no organization can afford unchecked issues that will hurt their ability to engage their audience. Avoiding such problems comes down to a thorough site and content audit, allowing brands to correct issues and errors…

    Jim Yu/ Search Engine Landin SEO- 11 readers -
  • Google thaws (a little) on defamation cases

    … Google’s recent freeze on granting defamation removal requests has thawed a little. Even so, the company’s actions around harmful and dishonest items attacking the reputations of individuals and organizations continue to be mystifyingly inconsistent. In this column, I’ll share some facts and thoughts on how defamation victims should proceed…

    Chris Silver Smith/ Search Engine Landin SEO Google- 14 readers -
  • Advice for AMP-curious publishers

    … and queries. If you get a carousel of AMP results from sources similar to your site, then you’ve learned two things: 1) your competitors are AMP-enabled, and 2) you’re missing out. If you don’t get an AMP carousel featuring content similar to yours, that probably means 1) your competitors might not be AMP-enabled yet, 2) your content is so specialized…

    Search Engine Landin SEO Google- 15 readers -
  • Mapping keywords to the buyer journey in SEO

    … I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar. The importance…

    Janet Driscoll Miller/ Search Engine Landin SEO- 30 readers -
  • Easy visualizations of PageRank and Page Groups with Gephi

    In April of last year, Search Engine Land contributor Paul Shapiro wrote a brilliant post on Calculating Internal PageRank. The post outlined a method to look at a website’s internal linking in order to determine the importance of pages within the website. This is amazingly powerful, but I think Paul’s concept could be more user-friendly.

    Search Engine Land- 13 readers -
  • Seasonal SEO: Identifying your merriest times of the year

    … an important time for retailers; but they’re not the only time that search behavior and sales spike. Other holidays like Mother’s Day, Halloween and the Back-to-School “holiday” all compel shoppers to search for different needs, whether it’s costumes, table settings, flowers or dorm room supplies. And what about the seasons? As soon as we see the first…

    Search Engine Landin SEO- 13 readers -
  • Mobile page speed is important, but not (yet) for SEO

    … There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Source: Google/SOASTA Research, 2017 But is SEO one of those reasons? Will businesses that optimize their Google page speed score to 100/100 on mobile be able to rank higher…

    Bryson Meunier/ Search Engine Landin SEO- 12 readers -
  • A technical argument for quality content

    … Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can measure — and now that keyword densities are mostly gone, I find it slightly less rewarding during the process (though equally rewarding via the outcome). For this reason, I’ve never been a huge fan of the “quality…

    Dave Davies/ Search Engine Landin SEO Content- 21 readers -
  • Why you need to get back to SEO basics

    …. Crawler access If search engine crawlers have a hard time crawling your site, they’ll have a hard time indexing and ranking your pages, too. As a site owner or SEO, your first and most important job is to make sure that your site is crawlable. Using the robots.txt file, you can help direct and assist the web crawlers that are crawling your site. There…

    Search Engine Landin SEO- 14 readers -
  • How to monitor Google Knowledge Graph changes and performance

    … classification type. Not all Knowledge Graph panels are created equal, and Google will add more information to the panel as it discovers information about a person or company. Monitoring changes to a Knowledge Graph result can help you better understand how Google perceives you or your company. It can also validate certain optimizations you may…

    Search Engine Landin SEO Google How To's- 26 readers -
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