All Things Seo Column

    • 5 easy-to-miss SEO mistakes blogs make

      SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

      Search Engine Landin SEO- 21 readers -
    • How to conduct an SEO content audit

      Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not enough to develop and optimize website content for just search engines anymore.

      Search Engine Land- 18 readers -
    • 20 of Google’s limits you may not know exist

      Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into. 1. 1,000 properties in Google Search Console Per Google’s Search Console Help documentation, “You can add up to 1,000 properties (websites or mobile apps) to your Search Console account.” 2.

      Search Engine Landin SEO Google- 22 readers -
  • What SEOs need to know about Baidu in 2017

    … SEO tips, straight from Baidu In addition to the updates above, Baidu has also recently provided some SEO-specific guidance through its Webmaster Tools platform. I’ve summarized some of the most important advice below. Page size/URL length Baidu says your page size (the HTML) should not be larger than 128 KB. Pages using binary image data…

    Search Engine Landin Paid Search SEO- 5 readers -
  • An integrated approach: From SEO to PPC and beyond

    … wowed by the session delivered by Wil Reynolds, the founder of Seer Interactive. Breaking down silos Wil Reynolds’s background commanded the audience’s attention from the get-go with a story that is still relatively unusual in the marketing world. Originally an SEO expert who turned to PPC, Reynolds suggested that the notion of switching between…

    Chris Liversidge/ Search Engine Landin SEO- 7 readers -
  • AMP links at large: What’s a publisher to do?

    … AMP critics and advocates alike have welcomed the news that the Safari browser in Apple’s iOS 11 will use canonical URLs when sharing mobile content — even when the page the sharer is seeing is an accelerated mobile page (AMP). Google’s AMP Project tech lead, Malte Ubl, noted on Twitter and elsewhere that Google had been asking Apple and others…

    Search Engine Landin SEO- 13 readers -
  • The rise of personal assistants

    … Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these market forces…

    Eric Enge/ Search Engine Landin SEO- 12 readers -
  • Maximizing the potential and value of your SEO team

    … Lyons is a seasoned technology and marketing expert with 25 years in technology and 20 years online marketing experience with a focus in SEO. Bob currently oversees the SEO program for Walgreens, but has successfully implemented programs for all business sizes. …

    Search Engine Landin SEO- 15 readers -
  • Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

    … Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing things right…

    Search Engine Landin SEO- 15 readers -
  • Mobile & desktop SEO: Different results, different content strategies

    Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide. Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any channel, and it might be after an unknown number of touch ...

    Jim Yu/ Search Engine Land- 17 readers -
  • Why microsites aren’t always ideal for SEO

    … The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic. For instance, it’s not uncommon for an organization or association that hosts conferences to have a separate conference-focused website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 20 readers -
  • Buying a pre-owned domain? Check these 10 things first

    … With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already owned by someone else. Luckily, in some cases, the current owner might be willing to part with it — for the right price. Acquiring a pre-owned domain can have a drastic impact on your SEO efforts, so…

    Search Engine Landin SEO- 16 readers -
  • How to rank #1 on YouTube search in 30 days [case study]

    … and not necessarily Search Engine Land. Staff authors are listed here. About The Author Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. Along with his column here on Search Engine Land, Andrew also writes about SEO and link building for the Moz blog. When he's not reading or writing about SEO, you'll find him cheering on his favorite professional teams and supporting his alma mater the University of Idaho. …

    Search Engine Landin SEO- 15 readers -
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