All Things Seo Column

    • 3 predictions about the future of SEO

      SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

      Search Engine Landin SEO- 22 readers -
    • How to build an SEO strategy to dominate your market

      Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your competitors to replicate? And one that sets you apart from your competitors? Then you’re in the right place, because that’s exactly what we’re going to outline here today. First and foremost, you need to understand the difference between a strategy and a tactic.

      Search Engine Landin SEO How To's- 19 readers -
    • How to optimize for voice search

      The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if you’re using an Apple device, Google voice search is popular on Android devices and Microsoft’s Cortana is us ...

      Search Engine Landin SEO How To's- 26 readers -
  • Crafting a successful holistic search approach

    … an area of duplication across both paid and organic channels, resulting not only in an inefficient use of time, but also varied keyword sets across the purchase funnel. A holistic approach eliminates these issues. With a detailed purchase funnel and shared keyword set in place, performance across paid and organic search can be mapped out…

    Search Engine Landin SEO- 13 readers -
  • Google is testing variations of black links in search results

    …. Presumably, you can click this for more options or information. 6. Black vertical dots This display is similar to the one above, but the dots are aligned vertically. 7. Blue titles In the screen shot below, you can see that the page title link is displayed in the traditional blue color, while all other links (sitelinks and URL) are black. 8. Blue…

    Search Engine Landin SEO Google- 11 readers -
  • Stop oversimplifying everything!

    Join us for a Google Webmaster Central office hours hangout on May 2, 4pm CET https://www.timeanddate.com/worldclock/fixedtime.html?iso=20170502T16&p1=268 Add your questions at https://plus.google.com/collection/8926cB . This session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Consol ...

    Eric Enge/ Search Engine Landin SEO Google- 10 readers -
  • A fresh perspective on SEO for B2B companies

    … be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Garrett Mehrguth is the CEO of Directive Consulting, a B2B marketing agency specializing in exceptional SEO, PPC, content, and social campaigns. He has been published in a wide variety of industry-leading publications. Garrett also speaks at SMX West, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, PeopleSpace Innovation Labs, SoCal Code Camp and others. …

    Search Engine Landin SEO- 14 readers -
  • SEO vs. PPC: Pros, cons & an integrated approach

    … more volume at a better cost per lead than paid search. However, this is not the marketing Wild West it once was. New businesses can have a hard time getting started with SEO, and paid search can offer a fast track to search marketing when done correctly. For me, this all comes back to your digital marketing strategy. Understanding your…

    Search Engine Landin Paid Search SEO- 22 readers -
  • Canonical tags are easy, right? What’s the worst that could happen?

    ….” How does a canonical tag help with SEO? The canonical tag helps solve duplicate content issues by setting the preferred version of a page and passing signals such as links to the preferred version. The tag helps consolidate duplicate content caused by issues such as: HTTP and HTTPS www and non-www parameters and faceted navigation session IDs…

    Search Engine Landin SEO- 14 readers -
  • Weathering the Google storms

    … A good friend of mine and truly the best SEO expert I have had the privilege working with, Gregory Gromov, once referred to the Google algorithm updates and tests as “Google storms.” The coined phrase made all the sense in the world. Per Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you…

    Search Engine Landin SEO Google- 13 readers -
  • 3 tactics we’re using for Answer Boxes

    … “Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box that features my content (sometimes with an image) over position 1 in almost all cases. Just take a look at how attention-grabbing an answer box (also known as a “featured snippet”) is: With some of our own…

    Search Engine Landin SEO Google- 13 readers -
  • 3 logical myths about rankings that can destroy a business

    … I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on technical SEO — from my technical argument for quality content a few months ago to last month’s two-part series discussing two recently granted Google patents on how they learn to influence user behavior…

    Dave Davies/ Search Engine Landin SEO- 21 readers -
  • Why e-commerce SEO is NOT a one-shot wonder

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Trond Lyngbø/ Search Engine Landin SEO- 12 readers -
  • 5 ways SEO experts say you should optimize for RankBrain

    … of good SEO research, that means spending more time on SERPs. You’re already Googling keywords to scope out the competition and determine user intent, so look at what else seems to be important: Freshness. Are all the top-ranking pages recent? Are recent years turning up in top-ranking page titles? RankBrain might be prioritizing newer content…

    Nate Dame/ Search Engine Landin SEO Google- 24 readers -
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