All Things Seo Column

    • Do organic keyword rankings matter anymore?

      High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position.

      Search Engine Landin SEO- 30 readers -
    • Will my organic rankings suffer if I don’t have a blog?

      A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create a blog. Sound familiar? When budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most revenue each month.

      Search Engine Landin SEO- 17 readers -
    • Why UX is pivotal to the future of SEO

      Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX). At the end of the day, what is good for the consumer is good for organic search performance — especially i ...

      Search Engine Landin SEO- 17 readers -
  • Has machine learning created a new model for SEO ranking?

    … for all Google queries. But how does machine learning impact rankings exactly? That’s the big question. SEO used to be all about building links and using the right keywords. Links and keywords still matter, but machine learning has transformed the traditional SEO ranking model into something new. Let me explain. The new SEO ranking model What…

    Larry Kim/ Search Engine Landin SEO Google- 16 readers -
  • Can we machine-learn Google’s machine-learning algorithm?

    … depend on how competitive and broad your keywords are. For instance, a brand that only focuses on one primary keyword, with many variations of subsequent long-tail keyword phrases, will likely not be affected by this new way of processing search results. Once an SEO team figures things out, they’ve got it figured out. On the flip side, if a brand has…

    Jayson Demers/ Search Engine Landin SEO Google- 26 readers -
  • Keyword SWOT analysis: Finding your content opportunities

    … today as well. Why? Because keywords are the foundation of any SEO program. They help us understand how our customers are searching and help us ensure we give those customers the information they want. Yeah, yeah, Casie. We get it. We know why keywords are important. Why are we talking about this? A client of mine who I’ve worked with for several…

    Casie Gillette/ Search Engine Landin SEO Content- 18 readers -
  • 6 ways to grow your podcast audience with SEO

    … Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy. Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts…

    Stephan Spencer/ Search Engine Landin SEO- 15 readers -
  • It’s time to get ready for the holidays (Yes, really!)

    We all know that the holidays are fast approaching. In just 10 short months, we’ll all be gathered around home and hearth; in just nine short months, the chaos of filling that home and hearth with a wide assortment of colorful boxes, trees or candles will begin. Regular readers will remember that last November, I published an article on last-minute SEO for the holidays.

    Dave Davies/ Search Engine Land- 16 readers -
  • SEO priorities for the new year

    … With New Year’s Day still fresh in our memories, there is no better time to step back and take stock of your SEO campaigns. Look for any quick wins and identify the larger projects that will help you start the year in great shape. Hygiene: Quick wins These are the actions you can do tomorrow. In my view, there are two keys areas to focus on. 1…

    Search Engine Landin SEO- 28 readers -
  • Using agile project management for SEO & digital marketing

    … agile practices to improve their own marketing efforts. Hit me up on Twitter, LinkedIn or via the author contact form, and let’s see if we can’t inspect, adapt and improve our SEO and digital marketing efforts in 2017. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors…

    Search Engine Landin SEO- 21 readers -
  • Google AMP carousels are multiplying!

    Why is it important to attend SMX? Search is always changing and what better what to keep yourself in the loop by coming together as a group of search marketing professionals and talking it out? Whether you're ...

    Search Engine Landin SEO Google- 14 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    … So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 28 readers -
  • 3 reasons why you can safely ignore your competitors’ traffic metrics

    … year, for example, I wrote a blog post listing over 50 ways to drive traffic to a website. That post was picked up by numerous SEO practitioners and marketers, and over time, it became the number one traffic generator to the website — accounting for over 50 percent of traffic. The problem, however, was it didn’t result in one inquiry, and all…

    Search Engine Landin SEO- 16 readers -
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