All Things Seo Column - Page 20

  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 18 readers -
  • Monetizing your SEO expertise

    …? It could be a range of things — they could be affiliates, “infoproduct” sellers or lead generators who are leveraging SEO expertise. Or a combination of the above. One thing is certain: they use their SEO knowledge and expertise to make money for themselves rather than helping clients make all the money and in turn getting paid for their time…

    Stephan Spencer/ Search Engine Landin SEO- 27 readers -
  • What we’ve learned about SEO in 2016

    … Since the inception of the search engine, SEO has been an important, yet often misunderstood industry. For some, these three little letters bring massive pain and frustration. For others, SEO has saved their business. One thing is for sure: having a clear and strategic search strategy is what often separates those who succeed from those who…

    Search Engine Landin SEO- 28 readers -
  • How and why the SEO tools industry should develop technical standards

    … The SEO technology space could benefit tremendously from the establishment of technical standards. Implementation of Google’s own specifications is inconsistent within our tools and can lead less-experienced SEOs to believe their sites are in better shape than they are. In the same way that the W3C rallied around the definition of protocol…

    Search Engine Landin SEO How To's- 12 readers -
  • New wave of referrer spam wrecking Google Analytics data

    … A new surge of referrer spam is damaging Google Analytics data sets. These attacks have rendered the Traffic Referrals report useless for many Google Analytics properties. The problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views. In the following example, lines 1, 2, 5, 6…

    Search Engine Landin SEO Google- 18 readers -
  • Optimizing Google Home search responses

    … something is not right. In terms of tracking audible responses, impressions never appear, users cannot click, and voice-related measurement is still tricky. While not perfect, Google’s new Home device, powered by Google Assistant, does some things very well. Hopefully, these tips and observations will help you more effectively leverage conversational…

    Search Engine Landin SEO Google- 12 readers -
  • Why good SEO is strategic

    … From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of the demarcation line…

    Search Engine Landin SEO- 20 readers -
  • More content, less traffic: part I

    … market. An entire cottage industry has sprung up, rewriting variants of “car accident attorney,” “Top 10 Things to Do After you are Rear Ended in Cleveland,” and “how to select a personal injury lawyer in Topeka,” in an attempt to “win” the SEO war for clients. Law firms now have small teams of in-house content developers dribbling out prose…

    Conrad Saam/ Search Engine Landin SEO Content- 19 readers -
  • Canonical chaos: doubling down on duplicate content

    … as such. However, for a search engine to be 100 percent confident in the correct URL to return and to ensure all equity is consolidated in one primary version of a page, we need accurate redirections and canonical URLs. Simply adding an SEO plugin or having your developer hack in a canonical URL is not enough — it must be implemented in a way…

    Search Engine Landin SEO Content- 15 readers -
  • How Google is tackling fake news, and why it should not do it alone

    … be abused in the future. Google, therefore, has a large dependency on other organizations to do this task — and a large interest in seeing it happen. The smart thing Google has done is to fund such organizations, and this month it has given €150,000 to three UK organizations working on fact-checking projects (plus others elsewhere in the world). One…

    Search Engine Landin SEO Google How To's- 16 readers -
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