Allan Gungormez

  • How Finance Execs Measure the ROI of Content Marketing

    …. Transamerica hired an artists’ collective named Mr. GIF to travel throughout the U.S. and tell visual stories on the bank’s Tumblr about positive community efforts in promoting diversity. The bank was happy to see increased traffic and positive comments and show that it stood by values it promotes, executive Allan Gungormez told me. Sometimes…

    The Content Strategistin Social Content How To's- 13 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    … financial institutions have understandably been skittish about moving fast in digital media. A few years ago “one bank was proud of being able to send out a Tweet in four hours,” quipped LinkedIn executive editor Dan Roth in a conversation with top banking executives. “Not anymore.” Allan Gungormez, AVP, Enterprise Digital Strategy…

    The Content Strategistin Content- 23 readers -
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