Allan Gungormez

  • How Finance Execs Measure the ROI of Content Marketing

    …. Transamerica hired an artists’ collective named Mr. GIF to travel throughout the U.S. and tell visual stories on the bank’s Tumblr about positive community efforts in promoting diversity. The bank was happy to see increased traffic and positive comments and show that it stood by values it promotes, executive Allan Gungormez told me. Sometimes…

    The Content Strategistin Social Content How To's- 16 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    … professionals from around the world avidly discussed ways to turn prospects into customers and keep current customers happy amid technological transformation, media fragmentation, and generational shifts. From global players like Citi and Starcom MediaVest to more niche institutions such as ABN AMRO and, well, Contently, they revealed consistent themes…

    The Content Strategistin Content- 24 readers -
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