Allan Gungormez

  • How Finance Execs Measure the ROI of Content Marketing

    …. Transamerica hired an artists’ collective named Mr. GIF to travel throughout the U.S. and tell visual stories on the bank’s Tumblr about positive community efforts in promoting diversity. The bank was happy to see increased traffic and positive comments and show that it stood by values it promotes, executive Allan Gungormez told me. Sometimes…

    The Content Strategistin Social Content How To's- 14 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    …. TD Bank had their ATMs talk to customers and give them gifts. Their “#TDThanksYou” video showing delighted people receiving extra cash, presents and flowers has more than 20 million views. The hashtag spread through social media. Transamerica has won awards for their efforts in newer social platforms. Gungormez said they’re active in Vine…

    The Content Strategistin Content- 24 readers -
Get the top posts daily into your mailbox!