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Facebook recently announced that businesses will be able to send consumers promotional messages through Facebook Messenger. More recently, we’ve seen announcements from Apple and Google announcing new investments in chat platforms such as iMessage and Allo. Why all of the buzz? Because chat technology–and chat bots in particular–present major opportunities for companies to upsell shoppers.
… Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Google unleashing Penguin 4.0, AMP coming to organic mobile SERPs, Twitter making some changes for the better and the introduction of Google’s own personal messenger service, Allo. Penguin 4.0 is finally…
… Street Fight Daily: Facebook Launches Dynamic Ads for Retail, Google Debuts Allo September 21, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches ‘Dynamic Ads for Retail’ (AdWeek) Facebook today is debuting…
… At Google I/O 2016, Google announced two upcoming applications: Allo, a messaging app, and Duo, a video-calling app. Both apps are based on a user’s phone number, and will allow users to contact the people in their address book. Google described Allo as a smart messaging app. The app has integrated machine learning, with a Smart Reply feature…