• The Missing Piece of Chat Bot Technology: Consumer Intent

    … purchase them, it only makes sense to retarget that shopper again–even on another channel–with a second ad for that same exact product. Continuity in the digital realm can help businesses capture incremental sales that are otherwise lost to competitors. Retargeting methodologies are a prime example of using of content and context to inform intent…

    AllFacebookin Google Facebook Retargeting- 21 readers -
  • Six most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Google unleashing Penguin 4.0, AMP coming to organic mobile SERPs, Twitter making some changes for the better and the introduction of Google’s own personal messenger service, Allo. Penguin 4.0 is finally…

    Christopher Ratcliff/ Search Engine Watchin SEO- 17 readers -
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