Alpha Audience

  • Driving economic benefits from your Alpha Audience

    … importance of content sharing on the web. People who share our content the most are our passionate advocates. They are our most profitable customers and drive more sales through recommendations than any other customer group. This Alpha Audience is the heartbeat of our business. Activating the Alpha Audience As I go around the world, this is the question…

    {grow}in Social Content- 15 readers -
  • There is no community on social media

    … in terms of activating people to create some value for your business. In my book The Content Code: Six essential strategies to ignite your content, your marketing, and your business, I call this your Alpha Audience — the bedrock of your business. But I believe he is thinking about it the wrong way. Let’s dive into this idea a little. You social…

    {grow}in Social Content- 18 readers -
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