Alpha Audience

  • Driving economic benefits from your Alpha Audience

    … I remember the day well. It was in March 2013. I was on a long plane flight and could not shake this uncomfortable feeling I had about the state of digital marketing. I couldn’t put my finger on it, but my job just seemed harder than it was a year ago. And then I saw data on the exploding amount of content on the web, the ever-rising level…

    {grow}in Social Content- 22 readers -
  • There is no community on social media

    … photographs and a fun and unconventional view of engagement. I love going to their page but realistically, how often am I going to visit their website? Maybe when it’s time to plan a trip? Which leads me to this final point on the nature of social media community … 4. Weak links and the Alpha Audience There is some merit in Elliott’s perspective if you think…

    {grow}in Social Content- 29 readers -
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