- Our Blog
… I remember the day well. It was in March 2013. I was on a long plane flight and could not shake this uncomfortable feeling I had about the state of digital marketing. I couldn’t put my finger on it, but my job just seemed harder than it was a year ago. And then I saw data on the exploding amount of content on the web, the ever-rising level…
… in terms of activating people to create some value for your business. In my book The Content Code: Six essential strategies to ignite your content, your marketing, and your business, I call this your Alpha Audience — the bedrock of your business. But I believe he is thinking about it the wrong way. Let’s dive into this idea a little. You social…
Podcast: Play in new window | Download Have you invested heavily in an integrated social and digital platform, content, a blog, website or all of the above? Have you defined your audience, goals, objectives and a plan to reach them? Do you feel as though you have done everything right, yet your content is still not igniting your business or your audience like you know it could and should be.