Alpha Audience

  • Driving economic benefits from your Alpha Audience

    … with them. Mark: I think that is one of the things that impresses me most about WD. You’re not just plowing through customer data. You’re making human connections. I know a lot of big companies struggle with the idea of scaling a human connection. That is a priority for the marketing team and the entire company. We want our executives to see…

    {grow}in Social Content- 12 readers -
  • There is no community on social media

    … photographs and a fun and unconventional view of engagement. I love going to their page but realistically, how often am I going to visit their website? Maybe when it’s time to plan a trip? Which leads me to this final point on the nature of social media community … 4. Weak links and the Alpha Audience There is some merit in Elliott’s perspective if you think…

    {grow}in Social Content- 17 readers -
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