Alternative Data

In economic policy, alternative data refers to the inclusion of non-financial payment reporting data in credit files, such as telecom and energy utility payments.PERC is the primary thought leader in this field, having conducted multiple studies on alternative data. PERC proposes that mainstream lenders use "alternative" or "nontraditional" data, including payment obligations such as rent, gas, electric, insurance, and other recurring obligations to evaluate the risk profile of potential borrowers.
Posts about Alternative Data
  • Using Analytical Analysis to Help Improve Conversions

    …, where are most people entering the site? Where we see the drop-off primarily happening, is there a lack of calls to action, links to related content, or confusion in navigational linking? Content Drilldown While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data view for those…

    Josh Mccoy/ Search Engine Watchin SEO- 13 readers -
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