Altimeter Group

  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
  • How to Get a Bigger Content Budget in 2015

    …-suite to back content marketing by demonstrating results,” says Rebecca Lieb, digital advertising and media analyst for the Altimeter Group. “For many, the goal is not to shoot too high, at least not initially.” Lieb recommends pitching small pilot programs to increase leads or creating content that will ultimately cut customer service costs…

    Celine Roque/ The Content Strategistin Content How To's- 39 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … The case for content marketing is no longer if we should but how we should. Altimeter research found that 57 percent of marketers reported custom content was their top marketing priority for 2014. However, most organizations in 2015 are not designed yet to create custom content at scale. When vetting potential content marketing partners, some…

    The Content Strategistin Social Content- 27 readers -
  • How to Build a Culture of Content and Transform Your Marketing

    … and specialists shouldn’t be duking it out for control of content. Instead, they should be combining talents and working together toward this common goal. With 2015 being the year of owned media, it’s time to make your content count, make your voice heard, and make sure the voice people hear aligns with your brand’s values and your customers’ needs. If you create a culture from the ground up, your content will succeed organically. Related…

    Amanda Walgrove/ The Content Strategistin Content How To's- 19 readers -
  • Content Marketing Best Practices Report: Creating a Culture of Content

    … and institutionalize the importance of content find success beyond marketing into multiple business areas from customer service to talent acquisition. This is essentially the research supported point of view that Rebecca Lieb and Jessica Groopman of Altimeter Group have provided in a new best practices report: The Culture of Content. Content beyond marketing…

    Lee Odden/ TopRank®in Content Twitter- 26 readers -
  • Facebook Adding View Counts to Videos

    … and pages. We believe this will help people discover popular videos and help businesses quickly gather information about how their videos are performing. We know that video viewing is exploding around the world, and much of this growth is being powered by mobile devices. In a recent white paper, Why Mobile Is Essential for Brand Marketers, Altimeter…

    David Cohen/ AllFacebookin Social- 16 readers -
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