Altimeter Group

  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • How to Get a Bigger Content Budget in 2015

    …-suite to back content marketing by demonstrating results,” says Rebecca Lieb, digital advertising and media analyst for the Altimeter Group. “For many, the goal is not to shoot too high, at least not initially.” Lieb recommends pitching small pilot programs to increase leads or creating content that will ultimately cut customer service costs…

    Celine Roque/ The Content Strategistin Content How To's- 32 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … The case for content marketing is no longer if we should but how we should. Altimeter research found that 57 percent of marketers reported custom content was their top marketing priority for 2014. However, most organizations in 2015 are not designed yet to create custom content at scale. When vetting potential content marketing partners, some…

    The Content Strategistin Social Content- 26 readers -
  • Facebook Adding View Counts to Videos

    … building manager for Unilever’s TRESemmé and Nexxus product lines, and Laundry Service CEO Jason Stein, whose agency counts Nike, Amazon and Michael Kors among its clients. Daly said: Using videos we uploaded to Facebook during Fashion Week in February, we saw an 85 times lift in view rates versus our previous Fashion Week campaign, which linked…

    David Cohen/ AllFacebookin Social- 14 readers -
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