Altimeter Group

  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 24 readers -
  • How to Get a Bigger Content Budget in 2015

    …-suite to back content marketing by demonstrating results,” says Rebecca Lieb, digital advertising and media analyst for the Altimeter Group. “For many, the goal is not to shoot too high, at least not initially.” Lieb recommends pitching small pilot programs to increase leads or creating content that will ultimately cut customer service costs…

    Celine Roque/ The Content Strategistin Content How To's- 25 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … for onboarding my content team and all of the creative, legal, and compliance employees who will power and approve my marketing initiatives? Why this is important: The first three months of working with your content marketing partner are critical for future success. You need a company that understands how to help architect the best possible content…

    The Content Strategistin Social Content- 21 readers -
  • Content Marketing Best Practices Report: Creating a Culture of Content

    … and institutionalize the importance of content find success beyond marketing into multiple business areas from customer service to talent acquisition. This is essentially the research supported point of view that Rebecca Lieb and Jessica Groopman of Altimeter Group have provided in a new best practices report: The Culture of Content. Content beyond marketing…

    Lee Odden/ TopRank®in Content Twitter- 16 readers -
  • Facebook Adding View Counts to Videos

    … building manager for Unilever’s TRESemmé and Nexxus product lines, and Laundry Service CEO Jason Stein, whose agency counts Nike, Amazon and Michael Kors among its clients. Daly said: Using videos we uploaded to Facebook during Fashion Week in February, we saw an 85 times lift in view rates versus our previous Fashion Week campaign, which linked…

    David Cohen/ AllFacebookin Social- 11 readers -
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