Altimeter Group

  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • How to Get a Bigger Content Budget in 2015

    … marketers demonstrate how every dollar is spent and ensure every campaign has a primary key performance indicator. Be transparent While running tests and gathering outside data often help make the case for new, innovative projects, expanding upon existing programs depends upon demonstrating what worked (yup, with more data), as well as what did not. “You…

    Celine Roque/ The Content Strategistin Content How To's- 40 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … of the following content marketing services does your company provide: content strategy, content workflow software, content creation, content distribution, or content analytics? Why this is important: Working with multiple vendors for your marketing and operational needs typically slows down the creative process and reduces the amount of end-to-end…

    The Content Strategistin Social Content- 27 readers -
  • Content Marketing Best Practices Report: Creating a Culture of Content

    … and institutionalize the importance of content find success beyond marketing into multiple business areas from customer service to talent acquisition. This is essentially the research supported point of view that Rebecca Lieb and Jessica Groopman of Altimeter Group have provided in a new best practices report: The Culture of Content. Content beyond marketing…

    Lee Odden/ TopRank®in Content Twitter- 27 readers -
  • Facebook Adding View Counts to Videos

    … building manager for Unilever’s TRESemmé and Nexxus product lines, and Laundry Service CEO Jason Stein, whose agency counts Nike, Amazon and Michael Kors among its clients. Daly said: Using videos we uploaded to Facebook during Fashion Week in February, we saw an 85 times lift in view rates versus our previous Fashion Week campaign, which linked…

    David Cohen/ AllFacebookin Social- 16 readers -
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