Altimeter Group

  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 27 readers -
  • How to Get a Bigger Content Budget in 2015

    …-suite to back content marketing by demonstrating results,” says Rebecca Lieb, digital advertising and media analyst for the Altimeter Group. “For many, the goal is not to shoot too high, at least not initially.” Lieb recommends pitching small pilot programs to increase leads or creating content that will ultimately cut customer service costs…

    Celine Roque/ The Content Strategistin Content How To's- 32 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … The case for content marketing is no longer if we should but how we should. Altimeter research found that 57 percent of marketers reported custom content was their top marketing priority for 2014. However, most organizations in 2015 are not designed yet to create custom content at scale. When vetting potential content marketing partners, some…

    The Content Strategistin Social Content- 26 readers -
  • Content Marketing Best Practices Report: Creating a Culture of Content

    … and institutionalize the importance of content find success beyond marketing into multiple business areas from customer service to talent acquisition. This is essentially the research supported point of view that Rebecca Lieb and Jessica Groopman of Altimeter Group have provided in a new best practices report: The Culture of Content. Content beyond marketing…

    Lee Odden/ TopRank®in Content Twitter- 22 readers -
  • Facebook Adding View Counts to Videos

    … this week, people will be able to see how many views a video on Facebook has received. Views will be shown on public videos from people and pages to help people discover new, popular videos. Last year, videos started coming to life with auto-play as people scrolled through their News Feeds. This update rolled out slowly so we could listen to feedback…

    David Cohen/ AllFacebookin Social- 14 readers -
    Earlier about the same topic:
Get the top posts daily into your mailbox!
More from around the web