Alumni Activation

  • Top 4 Digital Priorities for Higher Ed CMOs

    … analytics. From prospective students to alumni, technology creates tracking and evaluation. 2. Total Brand Consistency One of the top roles of a CMO is ownership of the institutional brand. CMOs can enforce consistent brand guidelines and improve brand recognition. Currently, 45% of percent of higher ed professionals think their marketing department…

    Chris Lucas/ Convince and Convertin EMail Content- 5 readers -
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