• How Skift Is Transforming B2B Travel Content

    … in a big-picture way,” Heidkamp explained. “The more interesting, the more you get noticed by people, so you’re not necessarily pushing someone down the sales funnel but starting a conversation.” Besides MasterCard, this strategy is also working for both Travel Channel and Amadeus, a travel company that provides search, booking, ticketing…

    Tessa Wegert/ The Content Strategistin Content How To's- 20 readers -