Amaechi Uzoigwe

  • What Can Brands Learn About Marketing From Street Art?

    … that are already recognizable. For example, Oak Oak, a French street artist, uses pop-culture icons (ranging from The Simpsons to Calvin and Hobbes) in order to grow his own personal brand as an artist. “They don’t represent a majority of my work, [but] they do appeal to the public more … because they recognize those icons,” he explained. “They are too…

    The Content Strategist- 15 readers -
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