Amanda Maksymiw

  • The Role of Big Data in the Future of B2B Marketing

    … that will score the prospect on authority, influence, vendors used, content they’ve interacted with, relationships with your company, etc. The analytics engine then will feed the content and marketing automation engine that delivers each content type in the channel the prospect is most likely to engage. Complete B2B Predictability Amanda Maksymiw…

    Lee Odden/ TopRank®- 17 readers -
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