Amanda Rubin

  • The Economist to Publish Weekend Editions on Snapchat Discover

    … will also contain four slots for Snapchat’s Snap Ads full-screen video ads with sound, and Goldman Sachs will be the exclusive advertiser for the debut edition. Snap Inc. vice president of content Nick Bell said in a release announcing the initiative: The Economist is one of the most respected and thoughtful editorial voices in the world…

    David Cohen/ AllTwitter- 16 readers -
  • How Goldman Sachs and The New York Times Made a Content Marketing Hit

    … the dialogue across the social space.” Goldman Sachs also sells the story of what their publishing partner brings to the table. “What’s the unique selling point of that media entity?” Rubin asked. “What’s the marriage?” So far, it’s a marriage that’s yielded a bedrock piece of content now living on Goldman’s own site, with future projects to come. “As long as we’re creating a valuable experience,” Rubin said, “it’s mutually advantageous for both brands.” Related…

    Joe Lazauskas/ The Content Strategistin Content How To's- 14 readers -
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