Amazon: Amazon Echo

    • Amazon launches an Alexa hub to help marketers create voice skills

      Amazon wants more brands and marketers in its Alexa voice ecosystem. The company has launched an online hub to help them get started with creating “skills” (Amazon’s word for apps) for the Echo device family. The hub currently lists 20 agencies “with expertise in designing, developing and optimizing Alexa skills,” including Razorfish, Mobiquity, VaynerMedia and others.

      Matt Mcgee/ Marketing Land- 18 readers -
    • Amazon Q4 beats earnings expectations but $43.7 billion in revenues fall short

      This afternoon e-commerce giant Amazon announced quarterly revenues of $43.74 billion and earnings of $1.54 per share. Earnings beat expectations, however revenues were less than expected and shares are down in after-hours trading. Fourth quarter income was $749 million. Full-year net sales grew 27 percent to $136 billion. The company announced first quarter guidance of $33.25 billion and $35.

      Greg Sterling/ Marketing Land- 17 readers -
    • Sales, awareness of Amazon Echo skyrocket in Q4, analysts say

      Amazon has sold about 8.2 million devices from its Echo family since their launch in 2014, and awareness among all Amazon customers continues to grow. That’s according to Consumer Intelligence Research Partners (CIRP), who issued their Q4 2016 analysis covering sales and adoption of the popular home speaker. The 8.

      Matt Mcgee/ Marketing Land- 15 readers -
  • Essential voice search strategies for 2017

    … Echo (aka Alexa), Google Home (a direct competitor of the Echo), Siri and Cortana — tools that are solely based on voice recognition. Why the uptick in voice search? First, using your voice to search is getting more accurate. Not too long ago, voice recognition simply wasn’t accurate. In many cases, it was more frustrating than helpful. Now…

    Marketing Land- 18 readers -
    Earlier about the same topic:
  • Alexa, can you acquire new customers for marketers?

    … assistants like Alexa and Google’s Google Assistant make it easy for people to repeat old habits. Instead of driving to the store, surveying the shelves of laundry detergent and coming across a new brand to try because the packaging catches your eye and the price is right, you can tell Alexa to re-order the same brand you usually buy and have…

    Marketing Landin Google- 21 readers -
  • Lenovo debuts Amazon Alexa-powered smart speaker at CES

    … Like Microsoft is doing with Cortana, Amazon is making Alexa available to third party developers and hardware makers to voice-enable their connected products. Amazon is also making Alexa’s several thousand “skills” (voice apps) equally available to developers. With the announcement of Cortana’s developer strategy a few weeks ago, we saw…

    Greg Sterling/ Marketing Land- 20 readers -
  • Amazon launches Digital Day, a new sales holiday for digital products

    … Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.” The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black Friday for anything digital…

    Greg Finn/ Marketing Land- 20 readers -
  • Amazon’s happy holidays: 9x growth in Echo family device sales

    … us with any holiday sales figures for Home today.) Today, shows the black Echo with a January 26, 2017, in-stock date; the white Echo is due back in stock on January 20. Both the black and white Echo Dots are currently listed as in stock, as is Tap, the portable member of the Echo family. Mobile Shopping Amazon also says it saw a rise…

    Matt Mcgee/ Marketing Land- 17 readers -
  • Amazon Alexa is now the voice agent for marketing analytics platform Datorama

    … The family of Amazon Alexa devices. If you thought intelligent voice agents were only for handlessly searching the Web or calling up your favorite songs, it’s time to recaliber. This week, marketing analytics firm Datorama announced that its Marketing Integration Engine has been integrated with devices powered by Amazon’s Alexa voice agent…

    Marketing Land- 17 readers -
  • Digital assistants, conversational search and the future of local

    … gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on local search The most common way we’ll interact with digital assistants is through voice…

    Marketing Landin Google- 21 readers -
  • PullString opens up its conversational platform for Amazon Alexa skills

    … In September, PullString announced the availability of its conversational computing platform for chatbots, talking dolls, and other uses. This week, the San Francisco-based company said that its platform is available to developers of skills (that is, applications) for Amazon’s intelligent voice agent, Alexa. This ability to create and publish…

    Marketing Land- 13 readers -
  • Amazon: Alexa devices were best-selling products from any manufacturer

    … Amazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a release out from the company, Amazon had its “best-ever holiday shopping weekend for devices.” Amazon, which doesn’t disclose precise sales figures, said that the “Echo Dot, Amazon Fire TV Stick with Alexa…

    Greg Sterling/ Marketing Land- 14 readers -
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