Amazon: Amazon Echo

    • Amazon launches Digital Day, a new sales holiday for digital products

      Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.” The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black Friday for anything digital.

      Greg Finn/ Marketing Land- 19 readers -
    • Amazon’s happy holidays: 9x growth in Echo family device sales

      Amazon’s Echo Dot, the best-selling item on this holiday season. Amazon had itself a merry little huge Christmas this year, especially when it comes to sales of its own family of Echo devices. Echo Dot, the newer and smaller version of the Echo, was the top-selling item on this holiday season.

      Matt Mcgee/ Marketing Land- 16 readers -
  • Alexa, can you acquire new customers for marketers?

    … The family of Amazon Alexa devices. “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try Hunt’s?” “Huh?” The first part of the above conversation is a reality today. Internet-connected voice assistants like Amazon’s Alexa offer a hands-free way to buy things without any need…

    Marketing Landin Google- 18 readers -
  • Lenovo debuts Amazon Alexa-powered smart speaker at CES

    … smart-home “appliances” that will be controlled by voice or be capable of accessing content from Cortana or Alexa. At $130, Google’s Home speaker presumably sold well over the holidays but the company has not released any sales figures. Apple is rumored to be working on a stand-alone Siri device. Amazon sold “millions” of Echos and less expensive…

    Greg Sterling/ Marketing Land- 18 readers -
  • Sisense lets you ask for analytics by voice — or check the color of your desk lamp

    … the business intelligence platform of New York City-based Sisense. The company, which says it has more than a thousand corporate customers, has rolled out in the last few months interfaces for Amazon Alexa, chatbots, and connected lightbulbs. “Our entire focus is on simplifying complex data,” CEO Amir Orad told me. These new kinds of natural…

    Marketing Land- 13 readers -
  • Amazon Alexa is now the voice agent for marketing analytics platform Datorama

    … [business intelligence] tool, not marketing analytics.” [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Land- 15 readers -
  • Digital assistants, conversational search and the future of local

    … Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand…

    Marketing Landin Google- 20 readers -
  • PullString opens up its conversational platform for Amazon Alexa skills

    … In September, PullString announced the availability of its conversational computing platform for chatbots, talking dolls, and other uses. This week, the San Francisco-based company said that its platform is available to developers of skills (that is, applications) for Amazon’s intelligent voice agent, Alexa. This ability to create and publish…

    Marketing Land- 13 readers -
  • Amazon: Alexa devices were best-selling products from any manufacturer

    … Amazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a release out from the company, Amazon had its “best-ever holiday shopping weekend for devices.” Amazon, which doesn’t disclose precise sales figures, said that the “Echo Dot, Amazon Fire TV Stick with Alexa…

    Greg Sterling/ Marketing Land- 13 readers -
  • Google Home’s arrival ushers in the era of the virtual assistant

    … one of them — or a Siri or Cortana-based voice assistant if they appear. Of course, Google has the advantage of its search index (over Amazon and Apple) and its lock on mobile search usage gives it another “network” advantage. Voice search took a lot longer than I expected to become mainstream and take off, but it is now taking off. I have good…

    Greg Sterling/ Marketing Landin Google- 14 readers -
  • Amazon cuts price of Echo Dot, launches devices in UK & Germany

    … Amazon is aiming to make buying the Echo Dot a no-brainer by cutting the price nearly in half and offering additional discounts for bulk orders. The Dot, a smaller version of the original Amazon Echo that carries most of the same features and technology, launched in March at $90. Amazon pitched it as a complement to the bigger Echo that could…

    Matt Mcgee/ Marketing Land- 9 readers -
  • Twitter rolls out an app for Amazon’s Alexa voice assistant

    … Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Amazon’s Alexa voice assistant now speaks Twitter. Twitter has rolled out an app called Twitter Reader so that people can have their Amazon Echo smart speakers or other Alexa-enabled devices recite their Twitter feeds. The app — which appears to be the first Alexa app from a major…

    Marketing Landin Social Twitter- 10 readers -
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