Amazon: Amazon Echo

  • Amazon adds Alexa to its main iOS app

    … Amazon has announced that it’s integrating Alexa into its Amazon iOS shopping app. This adds the Alexa brain to the Amazon app and serves as a replacement for basic speech recognition. Amazon iOS users will be able to shop, play music, ask questions and get news weather and traffic. However, there was no mention of whether or when Amazon would…

    Greg Sterling/ Marketing Landin SEO- 19 readers -
  • WebMD’s new Alexa health skill should go to pharmacy school

    … that users must invoke particular skills: “Alexa, ask ___.” At least in this case, WebMD’s skill invites follow-up questions so you don’t have to do that for each query. Google Home performed dramatically better than the WebMD skill across the same set of drug and side effects-related questions. It was able to recognize drug names and provided…

    Greg Sterling/ Marketing Land- 16 readers -
  • Bot-to-bot marketing is coming soon. Are you ready?

    … Amazon Echo, housing the Alexa intelligent agent In the past year or so, a new marketing channel has emerged around bots and intelligent agents. This includes voice-based intelligent agents like Google Home’s Assistant or Amazon’s Alexa, and chatbots that interact largely through text conversations. Marketers are beginning to plan…

    Marketing Land- 21 readers -
  • Amazon Alexa surpasses 10,000 skills

    … Amazon has announced another Alexa-related milestone: more than 10,000 skills are now available. (A “skill” is Alexa’s equivalent of a mobile app.) The skill that helped Alexa reach 10,000 is a musical game called Beat the Intro, which invites players to guess song titles based just on the opening bars of music before the singing starts…

    Matt Mcgee/ Marketing Land- 29 readers -
  • Amazon launches an Alexa hub to help marketers create voice skills

    … Amazon wants more brands and marketers in its Alexa voice ecosystem. The company has launched an online hub to help them get started with creating “skills” (Amazon’s word for apps) for the Echo device family. The hub currently lists 20 agencies “with expertise in designing, developing and optimizing Alexa skills,” including Razorfish…

    Matt Mcgee/ Marketing Land- 21 readers -
  • Sales, awareness of Amazon Echo skyrocket in Q4, analysts say

    … Amazon has sold about 8.2 million devices from its Echo family since their launch in 2014, and awareness among all Amazon customers continues to grow. That’s according to Consumer Intelligence Research Partners (CIRP), who issued their Q4 2016 analysis covering sales and adoption of the popular home speaker. The 8.2 million sales estimate…

    Matt Mcgee/ Marketing Land- 18 readers -
  • Essential voice search strategies for 2017

    … from, and there are sure to be more on the horizon. So, if you’re going to stay ahead of local search, you need to start thinking about voice search as you optimize your site — starting now. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land…

    Marketing Land- 19 readers -
    Earlier about the same topic:
  • Alexa, can you acquire new customers for marketers?

    … it delivered to your door. You don’t even have to think about it. But marketers want you to think about it, to consider whether what you usually buy is what you should still buy, whether it’s time to try something new. That’s how they convert you from their rival’s customer to their own. Alexa doesn’t host advertising, nor does Google Home. And that’s…

    Marketing Landin Google- 23 readers -
  • Lenovo debuts Amazon Alexa-powered smart speaker at CES

    … Like Microsoft is doing with Cortana, Amazon is making Alexa available to third party developers and hardware makers to voice-enable their connected products. Amazon is also making Alexa’s several thousand “skills” (voice apps) equally available to developers. With the announcement of Cortana’s developer strategy a few weeks ago, we saw…

    Greg Sterling/ Marketing Land- 20 readers -
  • Amazon launches Digital Day, a new sales holiday for digital products

    … Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.” The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black Friday for anything digital…

    Greg Finn/ Marketing Land- 21 readers -
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