Amazon: Amazon Echo

    • Apple introduces HomePod: A premium speaker with Siri

      As anticipated, Apple introduced its Amazon Echo and Google Home competitor today at WWDC, its developer conference in San Jose. The retro-named HomePod has Siri built in, but Apple didn’t lead with that or immediately present the new device as a stand-alone virtual assistant. The company made its pitch by emphasizing the sound quality of the speaker and the overall music ex ...

      Greg Sterling/ Marketing Land- 17 readers -
  • Amazon controls 70% of digital assistant device market [eMarketer]

    … digital assistants on any device, including smartphones, in 2017, says eMarketer. That’s more than 27 percent of smartphone users. These numbers are probably conservative. Here’s how eMarketer breaks down market share: Amazon Echo: 70.6 percent Google Home: 23.8 percent Others (Lenovo, LG, Harmon Kardon, Mattel): 5.6 percent According to eMarketer…

    Greg Sterling/ Marketing Land- 23 readers -
  • Amazon launches a metrics dashboard for Alexa skill developers

    … Amazon has rolled out a pair of new features for developers who make skills for its Alexa-powered devices, highlighted by the launch of a metrics dashboard that aims to show how consumers are using those voice apps. The metrics dashboard is available in the Alexa developer portal, and there’s a separate dashboard for each skill…

    Matt Mcgee/ Marketing Land- 19 readers -
  • Cortana comes to Android’s lockscreen, Siri does some new tricks

    … Earlier this year we reported that Cortana was coming to the Android lockscreen. Now it has officially launched. Here are some of the things you can do with Cortana “above the lock”: Get your schedule/see your day at a glance. Get and set reminders. Interact with and add to lists. Get answers to questions. Microsoft previously announced…

    Greg Sterling/ Marketing Land- 27 readers -
  • Amazon adds Alexa to its main iOS app

    … bring Alexa to its Android app. Given that there’s no Alexa smartphone presence, the move is smart and will familiarize more people with Alexa. That could help drive additional sales of Echo devices. Third party skills and “smart home” control will reportedly also be available via Alexa in the Amazon app. It’s therefore effectively a third party…

    Greg Sterling/ Marketing Landin SEO- 20 readers -
  • WebMD’s new Alexa health skill should go to pharmacy school

    … that users must invoke particular skills: “Alexa, ask ___.” At least in this case, WebMD’s skill invites follow-up questions so you don’t have to do that for each query. Google Home performed dramatically better than the WebMD skill across the same set of drug and side effects-related questions. It was able to recognize drug names and provided…

    Greg Sterling/ Marketing Land- 19 readers -
  • Bot-to-bot marketing is coming soon. Are you ready?

    … Amazon Echo, housing the Alexa intelligent agent In the past year or so, a new marketing channel has emerged around bots and intelligent agents. This includes voice-based intelligent agents like Google Home’s Assistant or Amazon’s Alexa, and chatbots that interact largely through text conversations. Marketers are beginning to plan…

    Marketing Land- 24 readers -
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