Amazon: Amazon Echo

  • Apocalypse for online search? Here’s how marketers can thrive

    …When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google... Please visit Marketing Land for the full article. …

    Marketing Landin How To's- 10 readers -
  • Apple introduces HomePod: A premium speaker with Siri

    … As anticipated, Apple introduced its Amazon Echo and Google Home competitor today at WWDC, its developer conference in San Jose. The retro-named HomePod has Siri built in, but Apple didn’t lead with that or immediately present the new device as a stand-alone virtual assistant. The company made its pitch by emphasizing the sound quality…

    Greg Sterling/ Marketing Land- 24 readers -
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