Amazon Echo

  • Beware of the hype that surrounds voice search advertising

    Brands are being told 2017 will be the year of voice search, but questions exist about whether it’s overhyped. Google itself says it is still years away from being able to monetize voice searches in the same way it does search, apps, ads and online transactions. Consequently, it’s not spending much time at the moment thinking of a business model for it and advertisers to explo ...

    Digiday- 20 readers -
  • Why Voice Search Is the Future

    … Voice search is taking over my home. And soon, it will take over your business. In the morning, my kids use the Echo as an alarm clock. They talk to Echo to plan their days, to check the weather, and to get the news. I can hear my son talking to Echo in his room and my daughter in hers before they say hello to Mom and Dad. Throughout the day…

    Jon Schepke/ Street Fight- 20 readers -
  • Optimizing for voice assistants: Why actions speak louder than words

    … is akin to saying to your friend “Order a pizza?” (Except Alexa won’t stop mid-phone call to ask you what the other topping you wanted was). Where the majority of mobile voice commands are used for search, Alexa’s use cases are dominated by home control – 34% of users have Alexa play music, just under 31% get her to play with the lights, and 24.5…

    Pete Campbell/ Search Engine Watch- 21 readers -
  • Actions for Google Home: Time for brands to get creative

    … Google’s Home device was launched in November 2016 in the US, and as recently as April 6 2017 in the UK. As a direct rival to Amazon’s Echo in the battle to gain control of the intelligent digital assistant market, Home has made great strides already. Some sources estimate that Google may already have an installed base one-third the size…

    Search Engine Watchin Google- 27 readers -
  • On the road to voice payments, Google and Amazon pull ahead of Apple

    … with Google Wallet in 2011, the first attempt at a mobile wallet for consumers that never really took off — and was overshadowed by Apple Pay, which launched months later. But now Google has a leg up in voice, which is probably the next shift in consumer behavior, and as a result, payments. The same is true for Amazon. Google’s Hands Free facial recognition…

    Digidayin Google- 20 readers -
  • 5 Ways Brands Are Using Voice-Controlled Systems for Consumer Marketing

    … purchasing decisions, dictate emails, and get driving directions. Now, with holiday sales of Amazon Echo nine times higher this year than last, there’s set to be another influx of consumers looking for new ways to take advantage of voice-controlled technology in their own homes. For brand marketers, voice-based personal assistants represent a major…

    Stephanie Miles/ Street Fight- 31 readers -
  • CNN will bring Anderson Cooper to the Amazon Echo

    …. A week before Election Day, that’s going to change, when it unveils a skill for the Amazon Echo that will give listeners near real-time updates sourced directly from CNN’s broadcast and its anchors (Skills are Amazon’s name for capabilities that third parties like CNN develop for Echo). It’s part of a broader push to optimize CNN’s content…

    Digiday- 13 readers -
  • How 3 publishers are staffing for Amazon Echo

    … If the number of platforms that publishers have to distribute content to keeps increasing but the number of hours in a day remain the same, when is it worth being on a platform, and when is it worth sparing your reporters, producers and digital media staff? This problem is worth thinking about in the context of the Amazon Echo. The home…

    Digidayin How To's- 12 readers -
  • Voice UI and intelligent assistants: trends to watch out for next

    … Alexa into their own products as this technology moves quickly into the mainstream. But don’t be fooled, Amazon won’t be alone and it’s not the only game in town. Both Apple with its Siri, Microsoft with its Cortana and Google with the Google Assistant and Google Home offering will compete aggressively here, particularly given their dominance…

    Search Engine Watch- 23 readers -
  • What does Meeker’s Internet Trends report tell us about voice search?

    … might be for tracking the use of smart home hubs like Amazon Echo in a few years’ time. Google is, of course, by no means the only search engine experiencing this trend, and the report goes on to illustrate the rise in speech recognition and text to speech usage for the Chinese search engine Baidu. Meeker notes that “typing Chinese on a small…

    Search Engine Watch- 39 readers -
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