Amazon Product Ads

  • Reasons To Invest In Amazon Marketing Services

    … January 16, 2017 As we enter the new year and begin to analyze the 2016 holiday season, many of us are in a perplexed state as we read the headlines. Sales are up, stores are closing? According to Slice Intelligence, online sales grew by 20% as compared to 2015 and naturally Amazon dominated the ecommerce landscape. The headline from our…

    PPC Hero- 18 readers -
  • A Step-By-Step Introduction to Amazon Product Ads

    … will be analyze the steps around getting Amazon Product Ads live. Which Amazon Service? So your ecommerce client wants to get on Amazon. Should you send them to the normal Seller Central (I lump FBA in here), or Product Ads? Here are a few considerations to weigh and questions to ask yourself (and them). What does your product margin look like? I’ve found…

    Kirk Williams/ PPC Heroin Paid Search- 9 readers -
  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … Shopping has undergone a revolution, and it is still changing. It started with an Internet bookstore and an online swap meet introducing new ways to shop. Fast forward two decades, and online shopping continues to grow. In fact, in its report, "US Online Retail Forecast, 2012 To 2017," Forrester predicts that e-commerce will reach $371 billion…

    Jonathan Opdyke/ Marketing Land- 7 readers -