Amazon Product Ads

  • A Step-By-Step Introduction to Amazon Product Ads

    … will be analyze the steps around getting Amazon Product Ads live. Which Amazon Service? So your ecommerce client wants to get on Amazon. Should you send them to the normal Seller Central (I lump FBA in here), or Product Ads? Here are a few considerations to weigh and questions to ask yourself (and them). What does your product margin look like? I’ve found…

    Kirk Williams/ PPC Heroin Paid Search- 9 readers -
  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … a ubiquitous cross-retailer network on the principles of search engine marketing, married with native ad formats within the retailers' search results. The closest alternatives would be Google's Product Listing Ads or Amazon's Product Ads and Sponsored Products, all of which look and function like the content shoppers have become accustomed to engaging…

    Jonathan Opdyke/ Marketing Land- 5 readers -
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