Amazon Selling

    • 8 Tips for Making this Your Best Year Yet for Amazon FBA Sales

      Stephen Smotherman truly is a success story worth following. You’ve probably seen his guest posts (#1 and #2) on the Marketing Words blog before. I’ve invited him back once again to answer some questions and provide you with a bucket load of solid info to take you into the new year. Welcome Stephen! STEPHEN: Thanks, Karon, for asking me to do this interview with you.

      Karon Thackston/ Marketing Words Blog- 18 readers -
    • What to Expect From the Amazon Marketplace in 2017

      I’m excited to welcome back Bernie Thompson of Efficient Era. You probably remember Bernie from the first post he enlightened us with about Amazon hijacking listings and what to do if it happens to you. Today I have the pleasure of sharing with you his predictions for the future of Amazon in 2017.

      Karon Thackston/ Marketing Words Blog- 14 readers -
  • How to Sell More Amazon Products Through Differentiation

    … add any extra value. These sellers forgo differentiating their products and simply ask the manufacturer to add a new label. This is not the way to build a great sellable brand. With just four steps, I’d like to outline how to differentiate your product with a methodology I’ve applied from the beginning of my Amazon sales career … successfully! Step…

    Karon Thackston/ Marketing Words Blogin How To's- 11 readers -
  • How Amazon Hijacks Listings & What to do if it Happens to You

    … that Plugable submits don’t go through. The page is stuck like this. The culprit? Amazon. More specifically, Amazon Retail started selling the compact size of the Plugable keyboard, and overwrote the contents of the listing as a result. To understand why they’re allowed to do this, we have to take a look at how edit priority works for listings. Edit…

    Karon Thackston/ Marketing Words Blog- 12 readers -
  • Irrelevant Keywords Could Crash Your Amazon Conversion Rate

    … It was February 3, 2016. Before this landmark date, Amazon restricted sellers to a total of 50 characters for each of five fields (a total of 250 characters) for search terms. On that fateful day in February, however, the gate was let down and sellers had the freedom to include up to 1,000 characters per each of five fields (a total of 5,000…

    Karon Thackston/ Marketing Words Blog- 12 readers -
  • Getting Amazon Reviews Using Follow-Up Emails

    … Copyright © 2016 Marketing Words Copywriting Blog. All Rights Reserved The posts contained within this blog are the sole property of Marketing Words, Inc., and full copyright privileges are held by Marketing Words, Inc. A limited, free reprint license is granted to those who wish to reproduce this content in full provided live links…

    Karon Thackston/ Marketing Words Blogin EMail- 15 readers -
  • The Key to Global Selling Success: Accurate Translation

    … every type of document … even sales copy. Jackie was kind enough to answer a few questions about translating for global marketplaces. I know you’ll learn a lot from her. KARON: Tell me about your experience with clients who used software translation programs before switching to a professional, live service. Were they having issues with accuracy…

    Karon Thackston/ Marketing Words Blog- 18 readers -
  • 5 Common Mistakes That Can Tank Your Amazon Listing Success

    … your copy. One primary reason is that it would be difficult to write copy for a particular product and never mention what the product is. After all, keywords are essentially nouns that describe the thing you are selling. Mistake #3 – Repeating Keywords Over & Over to Improve Rankings One aspect of writing Amazon product listings has remained…

    Karon Thackston/ Marketing Words Blog- 10 readers -
  • Tips From Special Agent Gibbs on How to Write Better Copy

    … Whether Mark Harmon’s famous character on NCIS knows it or not, he gives ssage advice about writing copy in almost every episode. His comments are an excellent reminder for anyone who writes sales messages to stay focused on your customer. Rather than flooding them with what you want to say, tell them what they want to hear. Gibbs constantly…

    Karon Thackston/ Marketing Words Blog- 13 readers -
  • Have You Optimized All 12 Zones of Your Amazon Product Pages?

    … I met Lisa Suttora about two years ago through a friend and have continued to be impressed by the depth and scope of her knowledge when it comes to selling on Amazon. When she originally outlined the 12 zones of every Amazon product page that need to be optimized, I took notice. I knew this was something every manufacturer, private labeler…

    Marketing Words Blog- 13 readers -
  • “Super Adjectives” Boost the Power of Your Copy

    … Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super…

    Marketing Words Blogin SEO Google- 14 readers -
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