Amazon Sponsored Products

  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … the pages of Google Shopping. Unless a brand has an aggressive direct sales strategy, it's often counterproductive for a brand to go head-to-head against the retailers that sell its products. Amazon and HookLogic programs both focus more on competition between manufacturers. Managing our Retail Search Exchange has given us unique visibility…

    Jonathan Opdyke/ Marketing Land- 6 readers -
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