Amber Naslund

  • How to Embrace Collaborative Content

    … for content marketers to produce content that is valuable. Watch out for video content, content amplification, and human resources while you’re at it. What did you want to be when you grew up? For about a seven-year period of high school into college, Jay’s only goal in life was to be a reporter for the Washington Post, an investigative reporter…

    Jess Ostroff/ Convince and Convertin Social Content How To's- 16 readers -
  • Announcing a New Podcast for Content Marketers

    … Pros. What Is the Content Pros Podcast? It’s a twice-monthly show in a tight interview format where the world’s greatest content marketing practitioners are queried by the shows co-hosts, two of the leading thinkers in content and digital marketing: Chris Moody from Oracle Marketing Cloud and Amber Naslund from Sysomos. Taking a page from our…

    Jay Baer/ Convince and Convertin Content Twitter- 12 readers -
  • Are Social Media Jobs About to Disappear

    … be. Is social media earned media, like public relations/communications? Often, yes. Is social media a tool for sales? Increasingly it is, especially with social enablement/training programs taking root. (nice piece by Brian Solis on the state of the union on that here) Is social media employee recruitment? Indirectly, yes. And in some companies…

    Jay Baer/ Convince and Convertin Social- 6 readers -
  • Get Content First Format Content Later

    … posts. We can make infographics. We can make videos. We can make SlideShare presentations. We can make LinkedIn blog posts on your behalf.” Once you have the raw idea, you can do a million things with that idea. Take a look at the post I wrote last week on this blog about how I do “Jay Today.” Every single one of these videos turns into eight…

    Jay Baer/ Convince and Convertin Content Blogging- 10 readers -
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