Amber Naslund

  • How to Embrace Collaborative Content

    … Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author. Jay and Content Pros’ host, Amber Naslund…

    Jess Ostroff/ Convince and Convertin Social Content How To's- 17 readers -
  • Announcing a New Podcast for Content Marketers

    … amazing sponsors for this podcast. In addition to Oracle Marketing Cloud and Sysomos, debut sponsors of Content Pros include ProofHQ (a fantastic content marketing collaboration tool), and InboundWriter (a predictive analytics tool for content creators). And now, a word from our co-hosts… What are you most excited about for the launch of Content…

    Jay Baer/ Convince and Convertin Content Twitter- 15 readers -
  • Are Social Media Jobs About to Disappear

    … Amber Naslund and I predicted that we would eventually get to a point in business where social media would be fully incorporated into the fabric and culture of organizations, and social would be a skill rather than a job. We wrote that in 2010, but in many ways that book feels more current than ever. (speaking of which, I have some extra copies…

    Jay Baer/ Convince and Convertin Social- 6 readers -
  • Get Content First Format Content Later

    … a lot of stuff that customers and prospects could really benefit from. But what often happens is marketers say, “Hey we’ve got a blog and we need you to write a blog post, and we need you to work on this white paper. We need you to work on this e-book too.” And then, those subject matter experts are like, “I’m not interested in that. I don’t do…

    Jay Baer/ Convince and Convertin Content Blogging- 12 readers -
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