Ambitious Content

  • Why Ambitious Content Is the Only Content That Matters

    … ensued. Across the table, noses crinkled. Shoulders rolled into noncommittal shrugs. “I don’t know,” their marketing director said. “Aren’t those expensive?” Yes, we explained, but the ROI can be huge. Another stakeholder piped up: “OurFictionalCompetitor.com doesn’t do infographics.” With that, the idea of doing an infographic died. In its place…

    The Content Strategistin Content- 8 readers -
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