American Express Open

American Express Company, also known as AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its credit card, charge card, and traveler's cheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US.BusinessWeek and Interbrand ranked American Express as the 22nd most valuable brand in the world, estimating the brand to be worth US$14.97 billion.
Posts about American Express Open
  • Why Your Brand Needs an Editor

    … In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is hard to earn, but it’s all too easy to lose—especially if your content marketing is more marketing than content. In a 2014 survey by Kentico Software, 74 percent of respondents said they trust “content from businesses…

    The Content Strategistin Content- 12 readers -
  • The Top 10 Brand Editors of 2014

    … Electric. Carrie Parker — Vice President of Content Innovation, American Express OPEN Forum American Express’ OPEN Forum is an incredible resource for small business owners. It’s an interactive, advice-sharing platform where business owners can connect with one another while getting up to speed on relevant, timely business insights, resolve issues…

    Yael Grauer/ The Content Strategistin Content- 39 readers -
  • Why Copyblogger Is Killing Its Facebook Page

    … Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work? That’s how Copyblogger has felt about its Facebook page for quite some time. As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience. Just over…

    Copybloggerin Social Google Facebook Twitter- 19 readers -
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