American Express Open Forum

  • How to Stand Out in Crowded Inboxes

    … with white-label social platform Backplane to create the 1886 Club, a group for Coca-Cola collectors. American Express built their now-famous OPEN Forum. And Bomgar built a community for their insiders to enhance customer education. Closing Thoughts Your brand should find a way to reward consumers who have shown interest and loyalty by subscribing…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 16 readers -
  • Why Your Brand Needs an Editor

    … caliber or quantity of content that’s made them so successful. The same is true for IBM, GE, Hubspot, Red Bull, and virtually every major brand publisher out there. Of course, the editors can’t take all the credit. To get the most out of their content teams, brands need to provide the necessary strategy, infrastructure, and support. Brands who…

    The Content Strategistin Content- 9 readers -
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