American Express Open Forum

  • How to Stand Out in Crowded Inboxes

    … with white-label social platform Backplane to create the 1886 Club, a group for Coca-Cola collectors. American Express built their now-famous OPEN Forum. And Bomgar built a community for their insiders to enhance customer education. Closing Thoughts Your brand should find a way to reward consumers who have shown interest and loyalty by subscribing…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 15 readers -
  • Why Your Brand Needs an Editor

    … before the content reaches the brand publisher. There aren’t many marketers who have the unique skill set—or the time—to complete the same amount of work with the same quality. Consider American Express OPEN Forum, often regarded as the gold standard of content marketing. [Full disclosure: American Express is a Contently client]. It’s a massively…

    The Content Strategistin Content- 8 readers -
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