American Express Open Forum

  • How to Stand Out in Crowded Inboxes

    … and VaynerMedia founder Gary Vaynerchuk said, “Storytelling is by far the most underrated skill in business.” Not every email needs to be measured in sales. Sometimes brand loyalty can be of equal value. For example, Betty Crocker occasionally emails subscribers recipe tips related to their product, poll results, and an “Ask Betty” feature…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 17 readers -
  • Why Your Brand Needs an Editor

    … before the content reaches the brand publisher. There aren’t many marketers who have the unique skill set—or the time—to complete the same amount of work with the same quality. Consider American Express OPEN Forum, often regarded as the gold standard of content marketing. [Full disclosure: American Express is a Contently client]. It’s a massively…

    The Content Strategistin Content- 12 readers -
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