American Express Open Forum

  • How to Stand Out in Crowded Inboxes

    … to email content have grown by 9 percent year over year in the past five years. Despite this growth, the rate of overall emails opened has dropped 3 percent. Even though these statistics are giving marketers mixed messages, email marketing is far from dead. There are simply more variables to consider when trying to reach your audience…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 27 readers -
  • Why Your Brand Needs an Editor

    … before the content reaches the brand publisher. There aren’t many marketers who have the unique skill set—or the time—to complete the same amount of work with the same quality. Consider American Express OPEN Forum, often regarded as the gold standard of content marketing. [Full disclosure: American Express is a Contently client]. It’s a massively…

    The Content Strategistin Content- 12 readers -
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