American Express Open Forum

  • How to Stand Out in Crowded Inboxes

    …. To see an increase in engagement, personalize emails, tell interesting stories, leave clear calls to action, use images, and keep the design consistent. Also, try to introduce some exclusivity into your email marketing strategy. Inboxes will continue to be crowded, but there are ways for you to get the clicks you need for steady growth. Which brands send the best emails? Let us know by tweeting @Contently. …

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 21 readers -
  • Why Your Brand Needs an Editor

    … editor. Great Stories Matter Most As Contently’s Senior Managing Editor, I help publishers work with experienced professional editors. These editors are responsible for much more than catching the occasional dangling participle. These are seasoned, strategic editorial leaders whose experience spans from startups to major digital media outlets…

    The Content Strategistin Content- 12 readers -
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