American Girl

  • 3 Simple Ways to Handle UGC Rights Management

    … upfront, UGC can be painless and an awesome way to give your fans the social high five they love. Apu Gupta is the co-founder and CEO of Curalate, an Instagram Partner and visual commerce platform. User-generated content image courtesy of Shutterstock. …

    AllFacebookin Facebook- 8 readers -
  • The New Hollywood: Why Brands Are Making Movies

    … don’t integrate into existing creative. With every project we determine the right story, brand, and partner.” “The story is ours to tell,” added Billie Goldman, co-marketing director at Intel, which has been producing the Emmy-winning Intel Films series since 2011. “In product placement, I don’t get to own the journey and be woven throughout…

    Tessa Wegert/ The Content Strategist- 23 readers -