American Girl

  • 3 Simple Ways to Handle UGC Rights Management

    … Visual content is the backbone of any e-commerce site. In today’s programmatic world, not only does that content live on the e-commerce site–it frequently serves to pull people to the site from search advertising and retargeting ads. So it behooves brands to make e-commerce content compelling. And yet, for the vast majority of brands…

    AllFacebookin Facebook- 8 readers -
  • The New Hollywood: Why Brands Are Making Movies

    …, and Cornetto ice cream—three brands in very different verticals—all released high quality short films this past year. In October, JetBlue premiered HumanKinda, which runs 16 minutes. And in November, Johnnie Walker released The Gentleman’s Wager II, an 11-minute movie starring Jude Law. These examples aren’t glorified TV spots, either; they’re full…

    Tessa Wegert/ The Content Strategist- 23 readers -