• Conversion Optimization: Everything You Ever Wanted to Know

    … optimization shouldn’t begin with a visitor that arrives on the site. Conversion optimization needs to be measured and worked on from every medium through to the site. For example, Optimizing a YouTube video can drive viewers from YouTube searches, through to a landing page, on to a conversion. Monetate Ecommerce Quarterly reported a global typical…

    Douglas Karr/ Marketing Technology Blog- 9 readers -