Amex

  • How to Stand Out in Crowded Inboxes

    … Email marketing can either work wonders or flounder. And simply put, brands that stand out in crowded inboxes grab their audiences by doing things differently. Research by the Radicati Group has shown that by 2016, there will be over 4.3 billion email accounts in the world. And a Yesmail Email Marketing Compass report reported that subscriptions…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 15 readers -
  • 5 Audience Growth Trends for 2015

    … to MetLife—has many claims to fame. But the one that impresses me the most is: When working for Amex, she was once able to pull off the impossible by getting permission to write a live blog for a company event. (Full disclosure: American Express is a Contently client.) How? She proposed that the most conservative lawyer at the company sit next to her…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 13 readers -
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