Amex

  • How to Stand Out in Crowded Inboxes

    … and VaynerMedia founder Gary Vaynerchuk said, “Storytelling is by far the most underrated skill in business.” Not every email needs to be measured in sales. Sometimes brand loyalty can be of equal value. For example, Betty Crocker occasionally emails subscribers recipe tips related to their product, poll results, and an “Ask Betty” feature…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 17 readers -
  • 5 Audience Growth Trends for 2015

    … to MetLife—has many claims to fame. But the one that impresses me the most is: When working for Amex, she was once able to pull off the impossible by getting permission to write a live blog for a company event. (Full disclosure: American Express is a Contently client.) How? She proposed that the most conservative lawyer at the company sit next to her…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 14 readers -
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