Amex

  • How to Stand Out in Crowded Inboxes

    …. For example, the majority of consumers still prefer email for permission-based marketing communications, as opposed to social media or text messaging. And more importantly, the average ROI for email marketing is higher than search engine marketing and display advertising. With that in mind, there’s little doubt email should remain a high priority…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 16 readers -
  • 5 Audience Growth Trends for 2015

    … to MetLife—has many claims to fame. But the one that impresses me the most is: When working for Amex, she was once able to pull off the impossible by getting permission to write a live blog for a company event. (Full disclosure: American Express is a Contently client.) How? She proposed that the most conservative lawyer at the company sit next to her…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 13 readers -
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