Amit Khanna

  • The Secret to Executing a Successful Agile Marketing Plan

    … strategy can be planned out well in advance, but businesses today must equip themselves with the ability to respond to real-time B2B or B2C events to reach their audience during the small window of time they give you. Larger companies may face challenges operating in real time, but those that follow in these fundamental steps of smaller businesses will certainly see the benefits. Amit Khanna is president of small and medium business at analytics and marketing services provider Infogroup. Image courtesy of Shutterstock. …

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