Amobee Brand Intelligence

  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 22 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … Twitter reported its second-quarter-2016 financial results Wednesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue…

    David Cohen/ Inside Facebookin Twitter- 31 readers -
  • Pokémon GO Surpasses 7.5 Million Downloads in Five Days

    … seconds per day. According to SimilarWeb, this is higher than WhatsApp, Instagram, Snapchat and Facebook Messenger. Elsewhere, Pokémon GO has become a popular topic on social media. Marketing technology company Amobee Brand Intelligence said that between July 6 and 10, there were more than 3.8 million tweets sent around Pokémon, with an additional…

    AllFacebook- 41 readers -
  • New Instagram Logo Gets Mostly Negative Reaction

    … Instagram Wednesday was related to the new logo, and Amobee said that while those who did express opinions on the logo did so passionately, it was “a very niche issue around Instagram.” And application store optimization company Sensor Tower analyzed 740 U.S. app store reviews of the revamped Instagram app, finding that 70 percent were negative…

    David Cohen/ Inside Facebookin Social- 25 readers -
  • Oscar Snubs Dominate Twitter Conversations

    … as an error that speaks to the issue of two groups traditionally underrepresented in Academy Award voting. The Lego Movie had 57 percent as much “Oscar snub” related consumption as Selma. Jennifer Aniston had 39 percent as much “Oscar snub” related consumption. Gillian Flynn had 17 percent as much “Oscar snub” consumption. The #OscarsSoWhite…

    AllTwitterin Social Twitter- 15 readers -
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