Amobee Brand Intelligence

  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 21 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … that shift. And Twitter discussed how advertisers can take advantage of pre-roll ads: In addition to our work on reach and frequency buying, we also introduced an easier way to serve skippable, pre-roll ads of any length in front of the most premium mobile videos. Twitter pre-roll will support Video Ad Serving Templates (VAST) through select Ads…

    David Cohen/ Inside Facebookin Twitter- 27 readers -
  • Pokémon GO Surpasses 7.5 Million Downloads in Five Days

    … “addictive.” This digital content engagement “is a measure of what people are seeing, reading, interacting and engaging with online.” Pokémon GO is available to download for free on the iTunes App Store and Google Play. The game is currently available in the U.S., New Zealand and Australia, and it is coming soon to Canada, Europe and South America. As of this writing, the game is the No. 1 top free iPhone app and the No. 1 top grossing iPhone app in the U.S. …

    AllFacebook- 41 readers -
  • New Instagram Logo Gets Mostly Negative Reaction

    … Instagram Wednesday was related to the new logo, and Amobee said that while those who did express opinions on the logo did so passionately, it was “a very niche issue around Instagram.” And application store optimization company Sensor Tower analyzed 740 U.S. app store reviews of the revamped Instagram app, finding that 70 percent were negative…

    David Cohen/ Inside Facebookin Social- 23 readers -
  • Oscar Snubs Dominate Twitter Conversations

    … After the Oscar nominees were announced last week, social media was buzzing with the #OscarsSoWhite hashtag and people talking about the Selma snub, among others. Amobee Brand Intelligence crunched the numbers and found that: The 20 acting nominees were all white men and white woman, and as (David) Oyelowo was the person of color whose non…

    AllTwitterin Social Twitter- 15 readers -
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