Amp: Accelerated Mobile Pages

  • Tracking the Accelerated Mobile Pages (AMP) Project

    …AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The... Please visit Marketing Land for the full article…

    Marketing Land- 13 readers -
  • Your AMP inventory is worth more than you think

    … product, you might discover it’s the most valuable mobile web inventory you have — particularly if you have a direct sales operation, participate in a premium private marketplace or have any other strategy that benefits from ads actually being viewed by people. The reason is simple: AMP is optimized for speed, user experience and ad viewability…

    Marketing Landin Google- 12 readers -
  • Advice for AMP-curious publishers

    … The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan. AMP…

    Marketing Landin SEO Google- 22 readers -
  • Google AMP carousels are multiplying!

    … In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing. The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the end of 2016 without fanfare…

    Marketing Landin SEO Google- 37 readers -
  • The death of mobile pop-ups and what you can do instead

    …-friendly a site was with photos, font sizes and more. Google AMP pushed an open-source design structure, created by Google to make the user experience on mobile faster and more efficient. The announcement of Google’s latest algorithm, which penalizes sites that use mobile pop-up ads, is consistent with the heart of the changes they’ve been making…

    Marketing Landin SEO Google- 21 readers -
  • After 4 months & 125M+ pages indexed, where are we with AMP?

    … in the session, Condé Nast’s John Shehata and Vox Media’s Elite Truong shared the publisher perspective. Why did Google implement accelerated mobile pages (AMP)? Greenberg said they wanted to solve the all-too-familiar problems on mobile: Page loads slowly. Scrolling is non-responsive. Content shifts around. Google wanted to make pages fast in a way…

    Kristi Kellogg/ Marketing Landin Google- 20 readers -
  • Google opens the AMP fire hose

    … Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts…

    Marketing Landin Google- 13 readers -
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