Amp: Accelerated Mobile Pages

  • Your AMP inventory is worth more than you think

    … for buyers and sellers. Google’s own Ad Exchange doesn’t distinguish AMP inventory from mobile web inventory (yet). Challenges (there always are!) Before charging ahead with AMP-targeted pitches, there are a few things to consider: If you’re selling AMP explicitly, some education will be needed for both sellers and advertisers (e.g., how/where to find…

    Marketing Landin Google- 12 readers -
  • Advice for AMP-curious publishers

    …-curious include smaller e-commerce sites, professional sites, blogs, academic publishers, niche content sites and even news publishers in small markets. In general, they like what they hear about AMP’s benefits and are eager to improve search performance — but are also juggling a long list of competing priorities and must be careful about allocation…

    Marketing Landin SEO Google- 22 readers -
  • Google AMP carousels are multiplying!

    … In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing. The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the end of 2016 without fanfare…

    Marketing Landin SEO Google- 37 readers -
  • The death of mobile pop-ups and what you can do instead

    …-friendly a site was with photos, font sizes and more. Google AMP pushed an open-source design structure, created by Google to make the user experience on mobile faster and more efficient. The announcement of Google’s latest algorithm, which penalizes sites that use mobile pop-up ads, is consistent with the heart of the changes they’ve been making…

    Marketing Landin SEO Google- 17 readers -
  • After 4 months & 125M+ pages indexed, where are we with AMP?

    … in the session, Condé Nast’s John Shehata and Vox Media’s Elite Truong shared the publisher perspective. Why did Google implement accelerated mobile pages (AMP)? Greenberg said they wanted to solve the all-too-familiar problems on mobile: Page loads slowly. Scrolling is non-responsive. Content shifts around. Google wanted to make pages fast in a way…

    Kristi Kellogg/ Marketing Landin Google- 20 readers -
  • Google opens the AMP fire hose

    … Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts…

    Marketing Landin Google- 13 readers -
    Earlier about the same topic:
Get the top posts daily into your mailbox!