Amp: Accelerated Mobile Pages

  • Your AMP inventory is worth more than you think

    … in less than a second, compared to 19 seconds for the average mobile web page. Users are less likely to abandon the page and more likely to see the ads. There’s a plethora of studies correlating speed and engagement — here’s a recent one. AMPs are clean. Unlike Facebook Instant Articles, AMP doesn’t limit the number or placement of ads on a page…

    Marketing Landin Google- 12 readers -
  • Advice for AMP-curious publishers

    … The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan. AMP…

    Marketing Landin SEO Google- 22 readers -
  • Google AMP carousels are multiplying!

    … In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing. The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the end of 2016 without fanfare…

    Marketing Landin SEO Google- 37 readers -
  • The death of mobile pop-ups and what you can do instead

    … Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards. For instance, Mobilegeddon looked not only at the responsiveness of a mobile site, but how truly mobile…

    Marketing Landin SEO Google- 20 readers -
  • After 4 months & 125M+ pages indexed, where are we with AMP?

    … social media and content to connect people with brands in meaningful ways. She works with Fortune 500 companies and small businesses alike to craft stellar content and wield winning social media strategy. She also reports on social media, SEO and PPC best practices. Kellogg's career is founded in journalism; her business and technology articles appear in newspapers, magazines, across the Internet and in books such as “Content Marketing Strategies for Professionals” and “The Media Relations Guidebook.” …

    Kristi Kellogg/ Marketing Landin Google- 20 readers -
  • Google opens the AMP fire hose

    … Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts…

    Marketing Landin Google- 13 readers -
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