Amp: Accelerated Mobile Pages

  • Google AMP carousels are multiplying!

    … In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing. The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the end of 2016 without fanfare…

    Marketing Landin SEO Google- 26 readers -
  • The death of mobile pop-ups and what you can do instead

    …-friendly a site was with photos, font sizes and more. Google AMP pushed an open-source design structure, created by Google to make the user experience on mobile faster and more efficient. The announcement of Google’s latest algorithm, which penalizes sites that use mobile pop-up ads, is consistent with the heart of the changes they’ve been making…

    Marketing Landin SEO Google- 9 readers -
  • After 4 months & 125M+ pages indexed, where are we with AMP?

    … in the session, Condé Nast’s John Shehata and Vox Media’s Elite Truong shared the publisher perspective. Why did Google implement accelerated mobile pages (AMP)? Greenberg said they wanted to solve the all-too-familiar problems on mobile: Page loads slowly. Scrolling is non-responsive. Content shifts around. Google wanted to make pages fast in a way…

    Kristi Kellogg/ Marketing Landin Google- 10 readers -
  • Google opens the AMP fire hose

    … Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts…

    Marketing Landin Google- 11 readers -
    Earlier about the same topic:
  • AMP: Above and beyond

    … Since the announcement of the project in October 2015, a lot has been said about Accelerated Mobile Pages (AMP) — what they are, how to get started, how Google and other platforms use them and so on. Yet there is always more to learn. With more than one hundred releases/updates so far, the AMP project is evolving rapidly, adding more and more…

    Marketing Landin SEO Google- 21 readers -
    Earlier about the same topic:
  • Google releases the AMP features & enhancements roadmap

    … Google has announced they released a roadmap document for the accelerated mobile pages project. In short, this roadmap will outline Google’s goals on releasing new features and enhancements to the AMP project. Google said they already released 100 changes to the AMP project since they launched and have many many more planned. Google…

    Barry Schwartz/ Marketing Landin SEO- 6 readers -