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Content marketing isn’t easy, so I’m always surprised by marketers who make it even harder for themselves. There’s a mistake I see content marketers make all the time, when they’ve gone to the effort of investing in a significant piece of content, published it through their social channels and then, well, that’s it.
… important than driving high-quality traffic. Here is a snapshot from our Google Search Console (used to be called Webmaster Tools), which should be part of your Google Analytics: While the “dollar a day” tactic is something that I happen to think is important, it’s not in the top 50 things that people are searching for where we show up in Google. So…