• A Social Media Manager’s View on SEO

    … of this: If you believe in the principle of amplification, which is to take a good thing and make it better, then you’ll use this signal to get more of what Google thinks you’re good at. Here we are ranked No. 4 organically for “social media consulting fees”: I had no idea there were so many people searching for this, and that if I made an effort to write…

    Dennis Yu/ AllFacebookin Social SEO Google Facebook- 16 readers -
  • Smart Advice on How to Build Your Audience

    … Have you considered content marketing as a strategy to improve customer loyalty? It’s a benefit often overlooked but content marketing provides a perfect opportunity to reinforce your current customer relationships and make them crazy loyal to your business. If your goal is to build audience, customer loyalty might be the best place to start. I…

    Sarah Mitchell/ Lush Digitalin Content How To's- 17 readers -
  • 13 Tools to Maximise Content Marketing Amplification

    … There’s a fallacy about content marketing that great content will rise to the top. It’s been my experience a lot of mediocre content is easily available and lots of great content never gets the attention it deserves. Why? Because a lot of awesome content never gets marketed. Tactics to Maximise Content Amplification A recent interview with Andy…

    Sarah Mitchell/ Lush Digitalin Social Content- 23 readers -
  • MutualMind: Social Listening, Analytics, and Visualization

    … or a targeted audience. MutualMind offers reports through central dashboards, customizable PDF reports or via an API. Measure volume, share of voice (SOV), sentiment, likes, shares, clicks, reach, influence and amplification. Their listening coverage includes millions of blogs and comments, discussion forums and message boards, news sites and of course…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • Amplification Strategy Makes B2B Content Sexy

    … many B2Bs fail to consider is that offline events offer viable opportunities to create eye-catching content, so long as an effective plan is in place and supported by other channels. Creating content in support of your presence at an industry event is common practice. But with everyone writing reviews, tweeting with event hashtags and sharing…

    Ted Karczewski/ Relevancein Content- 37 readers -
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