Amplification

  • A Social Media Manager’s View on SEO

    … If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the various folks who do SEO your buddies. First, Google what you think you should be ranking on. I did a search on “Facebook dollar a day” just now…

    Dennis Yu/ AllFacebookin Social SEO Google Facebook- 13 readers -
  • Smart Advice on How to Build Your Audience

    … Have you considered content marketing as a strategy to improve customer loyalty? It’s a benefit often overlooked but content marketing provides a perfect opportunity to reinforce your current customer relationships and make them crazy loyal to your business. If your goal is to build audience, customer loyalty might be the best place to start. I…

    Sarah Mitchell/ Lush Digitalin Content How To's- 13 readers -
  • 13 Tools to Maximise Content Marketing Amplification

    … There’s a fallacy about content marketing that great content will rise to the top. It’s been my experience a lot of mediocre content is easily available and lots of great content never gets the attention it deserves. Why? Because a lot of awesome content never gets marketed. Tactics to Maximise Content Amplification A recent interview with Andy…

    Sarah Mitchell/ Lush Digitalin Social Content- 18 readers -
  • MutualMind: Social Listening, Analytics, and Visualization

    … or a targeted audience. MutualMind offers reports through central dashboards, customizable PDF reports or via an API. Measure volume, share of voice (SOV), sentiment, likes, shares, clicks, reach, influence and amplification. Their listening coverage includes millions of blogs and comments, discussion forums and message boards, news sites and of course…

    Douglas Karr/ Marketing Technology Blogin Social- 8 readers -
  • Amplification Strategy Makes B2B Content Sexy

    … pictures of presentations, the practice isn’t as effective as it once was. Standing out now requires you to start planning your editorial calendar well in advance, taking amplification into account just as much as the angles you’ll approach with your content. Your Current Event-Oriented Content Has a Short Shelf-Life When you attend a conference today…

    Ted Karczewski/ Relevancein Content- 28 readers -
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