Amplitude By Compass

  • Compass: Discover Behaviors that Drive Customer Retention

    … According to a study from Econsultancy and Oracle Marketing Cloud, 40% of companies are more focused on acquisition than retention. The prevailing estimate is that it costs five times as much to attract a new customer than to retain a current one. Even more important, in my opinion, isn’t the cost of acquiring or retaining a customer, it’s…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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