Amy Westervelt

  • Does Content Marketing Have a Ghostwriting Problem?

    … for another company doesn’t upset me, but there’s something uneasy about the whole process when someone who didn’t do the work gets the byline. To clarify, this discussion about thought leadership “journalism” is only focused on a subset of content marketing. There are a number of brands like American Express, Microsoft, and Porter that give writers…

    Jordan Teicher/ The Content Strategistin Content- 28 readers -
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