Amy Westervelt

  • Does Content Marketing Have a Ghostwriting Problem?

    … is identical. I bring that up, because on June 3, writer and editor Amy Westervelt published an article on Medium titled “Content Marketing Used to be King. Now It’s the Joker” that ripped the content marketing industry for its reliance on thought leadership pieces actually ghostwritten by freelancers rather than the “thought leaders” themselves…

    Jordan Teicher/ The Content Strategistin Content- 30 readers -
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