Ana

    • The Truth About Transparency in Digital Advertising

      This article originally appeared in Marketing Land. Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the word “transparent” as a key value proposition across many of them. Transparency is presently a hot term for online advertising in general, particularly in light of a report on the subject from ...

      Nanigans- 13 readers -
  • Must Read: New Guidelines Published by ANA

    … PACEDm.com The Association of National Advertisers has just released a new set of guidelines for ad agencies and other marketers. The guidelines focus on transparency requirements, which is not surprising given that just about a month ago they published a report that looked at the many ways that ad agencies are not meeting their requirements…

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Can you trust your media buying agency?

    … Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you wouldn’t be using them — especially as it relates to your advertising investments. But the old adage, “Trust, but verify,” holds true today, more than ever. Earlier this month, a damning report — produced…

    Ratko Vidakovic/ Marketing Landin Display- 22 readers -
  • The Bot Hunters

    … traffic to satisfy bottom lines and keep the money flowing. Now that organizations like the Association of National Advertisers (ANA) and the Interactive Advertising Bureau (IAB) have claimed bot fraud is rampant and in the billions, looking the other way isn’t a viable solution. “The bots make it feel like there’s an infinite supply of human attention…

    Jordan Teicher/ The Content Strategist- 13 readers -
  • ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

    …" across a wide range of industries. Bob Liodice, President and CEO of the ANA said in the announcement "The findings will be integrated into a broad ecosystem effort to minimize fraud. This ongoing effort is jointly led by the IAB, 4As and the ANA and is focused on creating a trustworthy digital supply chain." Digital ad spending continues…

    Ginny Marvin/ Marketing Land- 11 readers -
  • In-House Advertising in the News

    …The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet, eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need…

    Juliana Casale/ Nanigans- 8 readers -
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