Ana

  • The Truth About Transparency in Digital Advertising

    … This article originally appeared in Marketing Land. Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the word “transparent” as a key value proposition across many of them. Transparency is presently a hot term for online advertising in general, particularly in light…

    Nanigans- 13 readers -
  • Must Read: New Guidelines Published by ANA

    … in this area. The ANA president and CEO, Bob Liodice, commented on the guidelines saying, “We outlined specific actions marketers should consider to diminish or eliminate non-transparent and non-disclosed agency activities and to ensure that their media management processes are optimized.” Improving transparency has been a goal of the ANA for quite…

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Can you trust your media buying agency?

    … of their clients. On the surface, this sounds harmless, but it’s an important distinction. This practice of buying media as a principal is usually done through an entity owned by the agency: the agency trading desk (ATD). This gives agencies the opportunity to mark up the cost of media, typically in an undisclosed manner, before passing the final…

    Ratko Vidakovic/ Marketing Landin Display- 30 readers -
  • The Bot Hunters

    … traffic to satisfy bottom lines and keep the money flowing. Now that organizations like the Association of National Advertisers (ANA) and the Interactive Advertising Bureau (IAB) have claimed bot fraud is rampant and in the billions, looking the other way isn’t a viable solution. “The bots make it feel like there’s an infinite supply of human attention…

    Jordan Teicher/ The Content Strategist- 17 readers -
  • ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

    … To better understand the extent to which bot fraud penetrates the digital advertising ecosystem and how to combat it, the Association of National Advertisers is embarking on a month-long study tracking the campaigns of 30 advertisers. The initiative is dubbed "The Marketers' Coalition." The industry group has hired digital advertising security…

    Ginny Marvin/ Marketing Land- 11 readers -
  • In-House Advertising in the News

    …The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet, eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need to address the challenges of new technology head on. 2014 US Digital Ad Spending Share, by Objective Source: eMarketer’s Ad Spending Report Series, May […]…

    Juliana Casale/ Nanigans- 8 readers -
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