Ana

  • The Truth About Transparency in Digital Advertising

    … of a report on the subject from the Association of National Advertisers (ANA) earlier this year. But despite this seemingly industrywide alignment on messaging, there are widely disparate explanations for what transparency means for advertisers. A phrase like “cost transparency” can mean anything from a vendor-provided flat CPM paid on a daily…

    Nanigans- 13 readers -
  • Must Read: New Guidelines Published by ANA

    … in this area. The ANA president and CEO, Bob Liodice, commented on the guidelines saying, “We outlined specific actions marketers should consider to diminish or eliminate non-transparent and non-disclosed agency activities and to ensure that their media management processes are optimized.” Improving transparency has been a goal of the ANA for quite…

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Can you trust your media buying agency?

    … by K2 Intelligence on behalf of the Association of National Advertisers (ANA) — uncovered hidden practices within the advertising agency world. These practices involve, among other things, accepting undisclosed rebates from media and tech companies, charging undisclosed markups on media and other conflicts of interest. While some industry insiders…

    Ratko Vidakovic/ Marketing Landin Display- 26 readers -
  • The Bot Hunters

    … or may not know they have bot problems to companies that are taking proactive steps to eliminate fraud,” Kalb said. “We see a lot of people looking for trusted ecosystem players, people who they know have cleaned up their content.” He turned to one of his company’s success stories: the website for a TV channel that is owned by a major media…

    Jordan Teicher/ The Content Strategist- 14 readers -
  • ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

    …" across a wide range of industries. Bob Liodice, President and CEO of the ANA said in the announcement "The findings will be integrated into a broad ecosystem effort to minimize fraud. This ongoing effort is jointly led by the IAB, 4As and the ANA and is focused on creating a trustworthy digital supply chain." Digital ad spending continues…

    Ginny Marvin/ Marketing Land- 11 readers -
  • In-House Advertising in the News

    …The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet, eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need…

    Juliana Casale/ Nanigans- 8 readers -
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