Ana

  • The Truth About Transparency in Digital Advertising

    … of a report on the subject from the Association of National Advertisers (ANA) earlier this year. But despite this seemingly industrywide alignment on messaging, there are widely disparate explanations for what transparency means for advertisers. A phrase like “cost transparency” can mean anything from a vendor-provided flat CPM paid on a daily…

    Nanigans- 13 readers -
  • Must Read: New Guidelines Published by ANA

    … in this area. The ANA president and CEO, Bob Liodice, commented on the guidelines saying, “We outlined specific actions marketers should consider to diminish or eliminate non-transparent and non-disclosed agency activities and to ensure that their media management processes are optimized.” Improving transparency has been a goal of the ANA for quite…

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Can you trust your media buying agency?

    … of their clients. On the surface, this sounds harmless, but it’s an important distinction. This practice of buying media as a principal is usually done through an entity owned by the agency: the agency trading desk (ATD). This gives agencies the opportunity to mark up the cost of media, typically in an undisclosed manner, before passing the final…

    Ratko Vidakovic/ Marketing Landin Display- 37 readers -
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