Ana

  • Must Read: New Guidelines Published by ANA

    … PACEDm.com The Association of National Advertisers has just released a new set of guidelines for ad agencies and other marketers. The guidelines focus on transparency requirements, which is not surprising given that just about a month ago they published a report that looked at the many ways that ad agencies are not meeting their requirements…

    Michael Levanduski/ Performance Marketing Insider- 7 readers -
  • Can you trust your media buying agency?

    … by K2 Intelligence on behalf of the Association of National Advertisers (ANA) — uncovered hidden practices within the advertising agency world. These practices involve, among other things, accepting undisclosed rebates from media and tech companies, charging undisclosed markups on media and other conflicts of interest. While some industry insiders…

    Ratko Vidakovic/ Marketing Landin Display- 15 readers -
  • The Bot Hunters

    … are no poor bot vendors—you’re dead or you’re rich.” The worlds of advertising and criminality don’t usually mix, but bot fraud has been a serious problem for years. A comScore study from May 2012 to February 2013 suggested that 54 percent of display ads “never appeared in front of a human being.” Think of it like Mad Men meets Mad Max. The goal…

    Jordan Teicher/ The Content Strategist- 10 readers -
  • ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

    …" across a wide range of industries. Bob Liodice, President and CEO of the ANA said in the announcement "The findings will be integrated into a broad ecosystem effort to minimize fraud. This ongoing effort is jointly led by the IAB, 4As and the ANA and is focused on creating a trustworthy digital supply chain." Digital ad spending continues…

    Ginny Marvin/ Marketing Land- 10 readers -
  • In-House Advertising in the News

    …The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet, eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need…

    Juliana Casale/ Nanigans- 8 readers -
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