Ana Canhoto

  • Research shows “be more human” really works

    … are managing a brand’s social media presence, you probably come across recommendations such as ‘interact regularly with your customers on social media’, or ‘humanise your brand’. But does it work? According to a series of studies, conducted by Simon Hudson, Li Huang, Martin S. Roth and Thomas J. Madden, with social media users in France, the UK…

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