Ana Hoffman

  • Content Curation Grows Up: What You Need To Know

    … content. Gin and Topics invites readers to submit videos. They get a shout out when Dietrich uses their selection. She imbeds Click-to-Tweet cards that stand out and encourage readers to share the content. Example of Stand Alone Content Curation – Spin Sucks By contrast, Copyblogger curates its own existing content. While it’s a regular element…

    Heidi Cohen/ Heidi Cohenin Content How To's- 26 readers -
  • Social Media Platforms 2015 [Research]

    … people and they’re not quite sure what sets Google+ apart from the social media pack, especially since it’s no longer a favorite child within Google. Marketers have kept Google+ in their social media mix due to the close association with the search engine. Want the inside scoop? Check out Martin Shervington. He’s the expert. Actionable Social Media…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter YouTube- 20 readers -
  • Blog Content Curation: Your New Blog BFF

    …. For example, my colleague Lee Odden develops a major piece of content in the form of an ebook. He then extends the power of the content into individual interview blog posts to build out his reach and content. (BTW, here’s the inside scoop on epic curated content.) Here’s my input for the Content Marketing World 2014 ebook and a related article…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 16 readers -
  • How To Develop Your Content Curation Editorial Calendar

    … way street. 3. Develop recurring content columns or features containing curated content. This is content you create on a regular basis like featured columns in a magazine or newspaper. Create a weekly roundup of the best of content in your category. Highlight other people to get their attention. Traffic Generation Cafe’s Ana Hoffman curates…

    Heidi Cohen/ Heidi Cohenin Social Content How To's- 31 readers -