Ana Hoffman

  • Content Curation Grows Up: What You Need To Know

    … again and again. This piece pre-dates the hiring of a Director of Content Curation. Epic content Epic curated content supports a larger marketing objective than a blog post or occasional article. LinkedIn’s Jason Miller calls this “Big Rock Content.” It’s the turkey that gets carved up for leftovers. While this standalone content curation can…

    Heidi Cohen/ Heidi Cohenin Content How To's- 40 readers -
  • Social Media Platforms 2015 [Research]

    … Marketing Tip: Have a content strategy for Google+. Don’t just randomly post to Google+ or any social media platform. Follow Guy Kawasaki and Peg Fitzpatrick to understand their approach. Traffic Generation Café’s Ana Hoffman also focuses efforts on Google+. It’s where she engages with her followers. 5. YouTube remains video’s home We’ve said…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter YouTube- 28 readers -
  • Blog Content Curation: Your New Blog BFF

    … Day. One of the reasons JoePulizzi calls me the Queen of Content Curation is that I write a lot of list and round up posts. I started doing this with my Actionable Analysis column for ClickZ. My readers liked my articles better when I organized the information into a list. To maximize list usability, organize your content rather than ad hoc. Go…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 18 readers -
  • How To Develop Your Content Curation Editorial Calendar

    …Content Curation Editorial Calendar: 5 Easy Steps [Chart] Content curation ensures that your content marketing isn’t a once and done process. To maximize the value of each piece of content you’ve created, plan future content use in your content curation editorial calendar. 3 Rs of content curation While similar to your content marketing calendar…

    Heidi Cohen/ Heidi Cohenin Social Content How To's- 37 readers -
Get the top posts daily into your mailbox!