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Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for their outreach. But those are the wrong places to be looking, according to a new report by Forrester Research. So few people actually see posts from top brands on Facebook and Twitter that focusing heavily on those networks can be a waste of ...
…-solving testimonials through collaboration with customers: Analog Devices’ (ADI) EngineerZone online community was cited by 76 percent of customers as a reason to purchase from ADI in a 2012 customer survey. Customer-generated endorsements and recommendations: Wireless networking firm Aerohive leveraged positive user-created content to build…