Analysis

  • It’s Time to Rethink the Algorithm

    … 200,000 years of human evolution, in which we discovered fire and invented the wheel, have brought us to the next frontier: what Wikipedia calls “a process or set of rules to be followed in calculations or other problem-solving operations.” It doesn’t sound especially exciting, but algorithms have shaken up the world of computing. Of course…

    AllTwitterin Facebook Retargeting- 17 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … camera apps with filters like Instagram and Snapchat; it has iTunes with capabilities that rival YouTube. The only challenge is that there isn’t a network in place for sharing those things, but that’s only one step away. I wouldn’t be surprised to see them enter the VR/augmented reality space in the next year, as well. Something that has less…

    AllTwitterin Facebook Twitter YouTube- 18 readers -
  • Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report)

    … Worldwide in-app revenue for the Christmas holiday in 2016 was up “significantly” year-over-year, according to new data from application store optimization company Sensor Tower. Specifically, Sensor Tower Store Intelligence found that user spending in apps over the Christmas holiday in 2016 (Dec. 24 through 26) grew 52 percent when compared…

    AllFacebook- 17 readers -
  • Flurry: iOS Devices Led Activations Over Christmas Holiday

    … Flurry Analytics released data analyzing device and application activation throughout the week leading up to Christmas and the start of Hanukkah. The data showed that for every Samsung device activated from Dec. 19 through 25, two Apple devices were activated. Specifically, during this time frame, 44 percent of new phone activations were…

    AllTwitter- 18 readers -
  • Report: Average App Session Length Is Around 5 Minutes

    … Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users…

    Inside Facebook- 15 readers -
  • Drawbridge: Mobile Gaming Habits Change When School Year Starts

    … potential cause for this shift, as students have less time to play games during the week. Overall, Drawbridge said the top gaming apps in the third quarter were Solitaire, My Talking Tom, Words With Friends, My Talking Angela, Subway Surfers, Hay Day, Township, 8 Ball Pool, Tiles 2 and POU. When looking at all apps and games, Drawbridge said…

    Inside Facebook- 19 readers -
  • Want to be an awesome SEO? Back your fixes up with real numbers

    … 13 October 2016 BY Adam Mason If you’ve been in the SEO field for longer than a year, you will have encountered a similar situation to the story below… Back in 2011, I was pitching to a small e-commerce website selling niche food products. For a small company, their products were well known and for that reason they had done very well against…

    State of Digitalin SEO- 10 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found…

    Inside Facebook- 13 readers -
  • Why Social Insights Aren’t Enough

    …, or attended to with a very literal approach, i.e., “This customer needs assistance, so we’ll help them.” That’s important, of course, but customer service can extend beyond simply putting out fires and offering guidance. Predictive analysis, by spotting trends, is next-level customer service, according to Insightly, and it offers an inroad toward…

    Mary C. Long/ AllFacebook- 13 readers -
  • Localytics: 63% of Users Stop Using Apps Within First Month

    … Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications. In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile…

    AllTwitter- 16 readers -
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