Analysis

  • It’s Time to Rethink the Algorithm

    …, they have always been there under the hood–algorithms are simply the rules that govern how our software operates behind the scenes. But now the algorithm is stepping out from behind the curtain. More and more of the services we use depend on it. Take your Amazon recommendations, for example. A recommendation algorithm mines your browsing…

    AllTwitterin Facebook Retargeting- 22 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report)

    … Worldwide in-app revenue for the Christmas holiday in 2016 was up “significantly” year-over-year, according to new data from application store optimization company Sensor Tower. Specifically, Sensor Tower Store Intelligence found that user spending in apps over the Christmas holiday in 2016 (Dec. 24 through 26) grew 52 percent when compared…

    AllFacebook- 28 readers -
  • Flurry: iOS Devices Led Activations Over Christmas Holiday

    … Flurry Analytics released data analyzing device and application activation throughout the week leading up to Christmas and the start of Hanukkah. The data showed that for every Samsung device activated from Dec. 19 through 25, two Apple devices were activated. Specifically, during this time frame, 44 percent of new phone activations were…

    AllTwitter- 25 readers -
  • Report: Average App Session Length Is Around 5 Minutes

    … Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users…

    Inside Facebook- 22 readers -
  • Drawbridge: Mobile Gaming Habits Change When School Year Starts

    … Drawbridge, a cross-device identity solution, analyzed 2.8 trillion in-application ad requests from July 1 through Sept. 30, as well as daily and monthly data from its Connected Consumer Graph, to discover which iOS and Android apps saw the most use and engagement during the third quarter of 2016. Drawbridge found, in part, that the beginning…

    Inside Facebook- 24 readers -
  • Want to be an awesome SEO? Back your fixes up with real numbers

    … 13 October 2016 BY Adam Mason If you’ve been in the SEO field for longer than a year, you will have encountered a similar situation to the story below… Back in 2011, I was pitching to a small e-commerce website selling niche food products. For a small company, their products were well known and for that reason they had done very well against…

    State of Digitalin SEO- 12 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found…

    Inside Facebook- 17 readers -
  • Why Social Insights Aren’t Enough

    …, or attended to with a very literal approach, i.e., “This customer needs assistance, so we’ll help them.” That’s important, of course, but customer service can extend beyond simply putting out fires and offering guidance. Predictive analysis, by spotting trends, is next-level customer service, according to Insightly, and it offers an inroad toward…

    Mary C. Long/ AllFacebook- 19 readers -
  • Localytics: 63% of Users Stop Using Apps Within First Month

    … Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications. In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile…

    AllTwitter- 19 readers -
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