Analysis

  • How Social Media Usage Could Affect Your Startup Funding Opportunities

    …, even if you know they are wrong? Or do you show that customers are always right? Investors, and your customers, would infer your startup culture from statements your share on social media. James Jorner is a content strategist and marketer at Effective Inbound Marketing. His company specializes in online branding and digital marketing for businesses. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook How To's- 15 readers -
  • It’s Time to Rethink the Algorithm

    … 200,000 years of human evolution, in which we discovered fire and invented the wheel, have brought us to the next frontier: what Wikipedia calls “a process or set of rules to be followed in calculations or other problem-solving operations.” It doesn’t sound especially exciting, but algorithms have shaken up the world of computing. Of course…

    AllTwitterin Facebook Retargeting- 13 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

    AllTwitterin Facebook Twitter YouTube- 14 readers -
  • Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report)

    … during the 2016 Christmas holiday period, up from about $289 million during the same period in 2015. Worldwide non-gaming app revenue for the Christmas holiday period also increased year-over-year, from approximately $41.3 million in 2015 to some $61.2 million in 2016. Looking at U.S. revenue specifically, Sensor Tower found that Google Play…

    AllFacebook- 16 readers -
  • Flurry: iOS Devices Led Activations Over Christmas Holiday

    … director Chris Klotzbach and marketing and analytics manager Lali Kesiraju commented: Key categories that overindexed for installs on Christmas day were messaging and social, games, music, media and entertainment and kids and family apps. Mobile users were catching up with loved ones, entertaining their guests and distracting kids, all on their devices. Check out Flurry’s complete data here. …

    AllTwitter- 16 readers -
  • Report: Average App Session Length Is Around 5 Minutes

    … spent in the top 100 apps on its platform each day in Q3 2016 was 36.9 minutes, up from 33.5 minutes in the second quarter of 2016 and from 30 minutes in the first quarter of the year. Opera Mediaworks said the average amount of time a user spends in an app during a single session is around five minutes. Games and “media and entertainment” apps…

    Inside Facebook- 14 readers -
  • Drawbridge: Mobile Gaming Habits Change When School Year Starts

    … Drawbridge, a cross-device identity solution, analyzed 2.8 trillion in-application ad requests from July 1 through Sept. 30, as well as daily and monthly data from its Connected Consumer Graph, to discover which iOS and Android apps saw the most use and engagement during the third quarter of 2016. Drawbridge found, in part, that the beginning…

    Inside Facebook- 11 readers -
  • Want to be an awesome SEO? Back your fixes up with real numbers

    … and trust flow that simply do not reflect metrics used in the business world. For SEO to be taken seriously we need to get out of reporting in our own metrics and convert it to real world figures. Takeaways This article has been about one particular example that happened to me in my early years in digital marketing. I am aware that there are at least…

    State of Digitalin SEO- 7 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … that women were nearly 34 percent more likely to make a purchase within a mobile app than males. Female users who made a purchase were also found to be 40 percent less expensive to acquire than male users who made a purchase. In terms of shopping apps specifically, Liftoff found that the average cost to acquire a user (male or female) who then went…

    Inside Facebook- 13 readers -
  • Why Social Insights Aren’t Enough

    …, or attended to with a very literal approach, i.e., “This customer needs assistance, so we’ll help them.” That’s important, of course, but customer service can extend beyond simply putting out fires and offering guidance. Predictive analysis, by spotting trends, is next-level customer service, according to Insightly, and it offers an inroad toward…

    Mary C. Long/ AllFacebook- 12 readers -
  • Localytics: 63% of Users Stop Using Apps Within First Month

    … Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications. In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile…

    AllTwitter- 12 readers -
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