Analysis

    • Report: Average App Session Length Is Around 5 Minutes

      Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users spent in the top 100 apps on its ...

      Inside Facebook- 10 readers -
  • Drawbridge: Mobile Gaming Habits Change When School Year Starts

    … Drawbridge, a cross-device identity solution, analyzed 2.8 trillion in-application ad requests from July 1 through Sept. 30, as well as daily and monthly data from its Connected Consumer Graph, to discover which iOS and Android apps saw the most use and engagement during the third quarter of 2016. Drawbridge found, in part, that the beginning…

    Inside Facebook- 10 readers -
  • Want to be an awesome SEO? Back your fixes up with real numbers

    … and trust flow that simply do not reflect metrics used in the business world. For SEO to be taken seriously we need to get out of reporting in our own metrics and convert it to real world figures. Takeaways This article has been about one particular example that happened to me in my early years in digital marketing. I am aware that there are at least…

    State of Digitalin SEO- 6 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … on to complete a first purchase in a shopping app was $95.94. This is a decrease of 54.5 percent from the second quarter of 2015. In addition, Liftoff found that women were both more likely to install a shopping app and to make a purchase in a shopping app than males. Meanwhile, in terms of games, Liftoff found that it cost $65.90 to acquire a user…

    Inside Facebook- 11 readers -
  • Why Social Insights Aren’t Enough

    … Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return? Let’s explore that: Take it to the people Social and sentiment data is important as a starting point when creating…

    Mary C. Long/ AllFacebook- 10 readers -
  • Pew Research Center Studies Social Media Conversations About Race

    … of it. Meanwhile, #allivesmatter mentions were nearly evenly split. More recently, the police shootings of Alton Sterling in Baton Rouge, La., July 5, and of Philando Castile in Falcon Heights, Minn., the following day, as well as the shootings of five police officers during protests in Dallas later that week, led to a spike in the usage of both hashtags, as well as #bluelivesmatter, from July 5 through 17, particularly July 8. Readers: What did you think of the findings by Pew Research Center? …

    David Cohen/ AllFacebookin Social Twitter- 6 readers -
  • Localytics: 63% of Users Stop Using Apps Within First Month

    … Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications. In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile…

    AllTwitter- 10 readers -
  • Adobe: Mobile Accounts for 52% of Digital Travel-Related Browsing

    … Adobe released its Mobile Travel Report, which analyzed more than 15 billion visits to major U.S. travel, airline and hotel websites between 2014 and 2016. The report found that as of May 2016, mobile accounted for 52 percent of digital travel-related browsing. However, while consumers are using their mobile devices to browse travel-related…

    AllTwitter- 9 readers -
  • Pew: 72% of U.S. Adults Access News on Mobile Devices

    … Pew Research Center released the results of its two-part study, which analyzed the news consumption habits of U.S. adults. The findings showed TV remains the dominate source of news information for U.S. adults, as 57 percent of respondents said they ‘often’ get TV-based news. In addition, 38 percent of respondents said they ‘often’ get news from…

    AllTwitterin Social- 13 readers -
  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    … Mobile attribution and marketing analytics platform AppsFlyer released its latest State of In-App Spending report, which measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016. For this report, in-app purchases were defined as any transactions…

    AllFacebook- 23 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app. The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans…

    AllFacebook- 13 readers -
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